Tag: Subscription Pricing

Amazon, Apple, Alphabet: Their Next $500 Billion Market – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha

Amazon, Apple, Alphabet: Their Next $500 Billion Market – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha

Summary Amazon may be preparing new TV boxes of its own, in response to Apple. Others have confirmed my analysis that Amazon is the fastest growing in the segment, and outselling Apple as much as 3:1. Google poses an increasing challenge, with a unique and potentially very effective pricing strategy. The market is extremely important […]

Apple’s 4K Content Pricing Strategy is a Very Smart Move | ExtremeTech

Apple’s 4K Content Pricing Strategy is a Very Smart Move | ExtremeTech

At its launch event yesterday, Apple announced a bold new strategy that could give it a leadership position in a critical market. Marketing professionals and executives from other companies were left looking foolish by comparison and they’ll undoubtedly scramble to keep up with the Cupertino-based company. I’m speaking, of course, about Apple’s new 4K content […]

How Disney Could Price Its ESPN and Disney-Branded Streaming Services | Market Realist

How Disney Could Price Its ESPN and Disney-Branded Streaming Services | Market Realist

Pricing of Disney’s streaming services According to an August 21 FierceCable report, The Walt Disney Company (DIS) could price its Disney-branded streaming service at $5 per month. In this report, MoffettNathanson analyst Michael Nathanson stated that the service could be set at this price point to encourage wider adoption. On August 8, Disney was asked about its […]

Amazon and Netflix look to India for subscriber growth | Business Insider

Amazon and Netflix look to India for subscriber growth | Business Insider

Amazon’s India video push can meaningfully grow Prime membership. More than half of new Prime members come through Amazon’s video service, according to James Farrell, the company’s head of video in the Asia-Pacific region. Additionally, the company’s localized pricing strategy — Prime membership in India costs less than $10 per year — is likely to entice […]

iflix Launches Direct Carrier Billing with Fortumo | Business Wire

iflix Launches Direct Carrier Billing with Fortumo | Business Wire

iflix has leveraged Fortumo’s Payments API to expand its payment reach across its Asian markets, allowing iflix to roll out direct carrier billing for multiple mobile operators at once utilising Fortumo’s pre-existing integrations with the carriers. iflix can simultaneously use advanced features of direct carrier billing such as free trials dynamic pricing with a fully […]

Disney will price streaming service at $5 per month, analyst says | FierceCable

Disney will price streaming service at $5 per month, analyst says | FierceCable

Disney’s upcoming branded streaming service will likely be priced around $5 per month in order to drive wider adoption, according to MoffettNathanson analyst Michael Nathanson. Nathanson said that the new Disney streaming service and the upcoming ESPN streaming service need a clear distinction. The ESPN service will likely test different prices as it prepares ESPN […]

Will Malaysia be a viable market for Disney to launch its VOD service in? | Marketing Interactive

Will Malaysia be a viable market for Disney to launch its VOD service in? | Marketing Interactive

Bala Pomaleh, current CEO of IPG Mediabrands agreed with Kumar on the cost factor, saying Disney will not likely be able to acquire a big subscriber base in the Malaysia market it were to stamp on a higher subscription fee, as compared to the local providers. Whilst he expects audiences in the VOD sector to […]

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

FireEye’s “holistic pricing” strategy Earlier in this series, we discussed FireEye’s (FEYE) transformational strategy and the Helix platform’s role in it. Let’s discuss what role pricing and packaging could play in FireEye’s strategy. FireEye aims to simplify its pricing strategy as the company shifts from hardware-based offerings to subscription-based offerings. FireEye noted that it aims […]

3 Terrible Reasons to Sell Netflix Inc. Stock | The Motley Fool

3 Terrible Reasons to Sell Netflix Inc. Stock | The Motley Fool

1. There’s no money in streaming. At a glance, Netflix doesn’t look like a profitable business. Operating income was $380 million last year, which translates to just 4.3% of its nearly $9 billion sales base. Its pricing strategy aims to make the service as affordable as possible, after all, and its most popular plans cost […]

How Will Disney Price Its New Streaming Services? (NYSE: DIS) | 24/7 Wall St.

How Will Disney Price Its New Streaming Services? (NYSE: DIS) | 24/7 Wall St.

The key word here is “distribution.” By taking control of the distribution of its own content, Disney could charge consumers what it charges pay-TV operators and still make money. It could charge consumers a higher price that is still below what a pay-TV service could charge and make even more money. But that might cause […]