SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Subscription Pricing

Reimagining Value(s)-based Pricing | Medium

Reimagining Value(s)-based Pricing | Medium

Yet in the spirit of our “Breaking Bad”-culture, we’ve almost done the direct opposite of all of those things. And a big component of this, has been the way we’ve set up the pricing for Conversio. If you consider that we operate in the “email marketing” or “marketing automation” space, we actually have many companies […]

Netflix increases prices in new test | The Independent

Netflix increases prices in new test | The Independent

Initial reports from The Australian and News.au claimed that the prices rise only applied to users looking to sign up to the service on weekends, but Netflix has denied this in a statement sent to the The Independent. “We continuously test new things at Netflix and these tests typically vary in length of time,” said the company. […]

Dell desktop to data centre strategy has new pricing model | Computer Dealer News

Dell desktop to data centre strategy has new pricing model | Computer Dealer News

Dell EMC has added to Flex on Demand with a new pricing program called Cloud Flex for HCI. HCI stands for hyper-converged infrastructure and it acts as a cloud subscription model with monthly pricing including built-in price reductions over time. This program has no upfront costs or obligation either. “As a private company it’s easier […]

With pay-as-you-go pricing on computers and storage, Dell looks to lead enterprises to the hybrid cloud | SiliconANGLE

With pay-as-you-go pricing on computers and storage, Dell looks to lead enterprises to the hybrid cloud | SiliconANGLE

The company, which now offers everything from Dell servers to EMC storage to cloud software from its VMware Inc. and Pivotal Software Inc. units, today introduced a raft of new storage products, previewed its new line of servers and announced new cloud-style monthly pricing for everything from servers to personal computers. … Indeed, Dell – […]

Why Time Warner Believes HBO Now Will Rise to the Occasion | Market Realist

Why Time Warner Believes HBO Now Will Rise to the Occasion | Market Realist

There’s rising competition in the streaming services industry given the rise in new entrants. This competition could make it tough for direct-to-consumer services such as Time Warner’s (TWX) HBO Now to gain new subscribers. Time Warner was asked at the Deutsche Bank Media, Internet and Telecom conference last month about whether it intended to change […]

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

The only gate that’s in place is the number of app users, up to 1,000, which speaks more to the value of our solution in helping them grow rather than some arbitrary messaging volume. And once they reach that limit, there are low-priced monthly plans they can adopt without worry that their investment in our […]

A Look at Netflix’s Strategy in Developing Markets Like India | Market Realist

A Look at Netflix’s Strategy in Developing Markets Like India | Market Realist

Pricing strategy The company has also employed a pricing strategy in international markets, where its plans cost between $6 and $19 per month—closer to its US prices. Netflix noted that as it penetrates more international territories and has to appeal to households with various income levels, it could consider introducing various price tiers in international […]

Tableau switches to subscription pricing for its BI products | ITworld

Tableau switches to subscription pricing for its BI products | ITworld

“Increasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,” he said. The new pricing scheme will help Tableau compete in the increasingly crowded BI market, according to Rita Sallam, a research vice president on Gartner’s Business Analytics and Data Science team. […]

Consumers and pay-TV industry are far apart on a la carte channel pricing | LA Times

Consumers and pay-TV industry are far apart on a la carte channel pricing | LA Times

The TiVo wish list suggests that more than a few people would be just as happy, if not happier, without any sports programming. It also indicates that the average $7.20 a month that ESPN adds to people’s pay-TV bills is wasted money for many households. As for pricing, here’s where things get really interesting. We […]

In India Amazon Prime Is Taking On Netflix With Dirt-Cheap Pricing | TechTree.com

In India Amazon Prime Is Taking On Netflix With Dirt-Cheap Pricing | TechTree.com

With Netflix making most of its head-start, Amazon had to pull off something extraordinary to put up a fight. Sure, it has the Jeremy Clarkson’s insanely popular series The Grand Tour in its kitty. However, this wasn’t going to be enough to win over the Indian audience. So, Amazon decided to burn the cash to […]