SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Subscription Pricing

You Could Win a Price War With Amazon, Pricefixer, Netflix, Walmart or Costco. Here’s How. | Entrepreneur

You Could Win a Price War With Amazon, Pricefixer, Netflix, Walmart or Costco. Here’s How. | Entrepreneur

One of the biggest problems retailers and other general businesses constantly face involves price. What should I charge? How much is too much? Which price is right? With different factors affecting price — and competitors with different prices — it can literally become a war. Needless to say, there is nothing like the perfect price. But considering the […]

Taking a Look at Netflix’s Pricing Strategy | Market Realist

Taking a Look at Netflix’s Pricing Strategy | Market Realist

Netflix’s pricing plans Analysts have long speculated that it would be better over the long term for Netflix (NFLX) to raise prices. Currently, in the United States (SPY), Netflix offers three price tiers with its “basic” plan priced at $7.99 per month while its “standard” and “premium” plans are priced at $9.99 and $11.99 each […]

Report: Amazon BTS shoppers are overpaying by 15% | Retail Dive

Report: Amazon BTS shoppers are overpaying by 15% | Retail Dive

Much of Amazon’s successful disruption of the retail marketplace came from undercutting traditional retailers on price (notably books in its first retail foray). The stark price competition with brick-and-mortar retailers has largely dissipated as many now price-match (though price wars, especially in consumer products and groceries, continue). These pricing differences aren’t occurring just because legacy […]

Freedom first when it comes to fitness | The New Paper

Freedom first when it comes to fitness | The New Paper

With close to 50,000 members here uncertain about the future of their paid memberships, the viability of the current rigid pricing structure in the fitness and wellness industry has never been in greater limbo. Once a statement of discipline, the pricey commitment of a fitness club membership is no longer as enticing as the flexibility […]

Multiplay in the Americas: Aggressive Pricing Discount Strategy | Crossroads Today

Multiplay in the Americas: Aggressive Pricing Discount Strategy | Crossroads Today

Broadband infrastructure has positioned operators globally to provide fixed voice, fixed Internet and pay-TV over a single connection as a triple-play package, and with fixed-mobile convergence (FMC) also offer quad-play services by adding mobile services. In the Americas, operators are offering such mulitplay service bundles with unified billing and some sort of special deal to […]

Amazon is still inflating discounts despite new name, Consumer Watchdog says | LA Times

Amazon is still inflating discounts despite new name, Consumer Watchdog says | LA Times

In a bid to promote its deals to consumers, Amazon.com Inc. started displaying current discounts compared to their historic price tags — a strategy that it calls the “was” price. The “was” price was introduced as the e-commerce giant faced legal challenges and mounting criticism for allegedly exaggerating discounts through its previous pricing strategy, which […]

R2 per megabyte is all but dead | Moneyweb

R2 per megabyte is all but dead | Moneyweb

It’s surprising that the country’s major mobile operators haven’t trumpeted the death of R2 per megabyte (MB) charges for out-of-bundle data. That pricing – a staple of the industry since Vodacom’s launch of 3G services in 2004 – has practically disappeared. Vodacom, with over 50% market share in South Africa, has reduced out-of-bundle rates on prepaid […]

Sky Sports to replace numbered channels and slash prices in revamp | The Guardian

Sky Sports to replace numbered channels and slash prices in revamp | The Guardian

A key part of the strategy is that it will let Sky entice new pay-TV subscribers reluctant to fork out up to £49.50 for its cheapest sports package. The new strategy will allow Sky to charge £18 for its cheapest package – although the whole Sky Sports bundle will remain a costly option. The cost […]

Netflix has increased their pricing in light of new GST rules | Ausdroid

Netflix has increased their pricing in light of new GST rules | Ausdroid

Your Australian Netflix account just got more expensive, with the US-based company increasing prices to adhere to the new so-called ‘Netflix tax’ which has been applied to imported products and services available digitally that kicks off in the new financial year. The new prices have come into effect today, with the standard definition plan jumping […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]