OnDemand WTP Pricing Research

Tag: Subscription Pricing

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

About a month after Go-Jek entered the Singapore market running a “promotion” campaign offering fares about 30-50% cheaper to customers, and attractive drivers incentives, it’s changing gears. It has now introduced dynamic pricing and increased the prices by about 30% for customers. Incentives for drivers have also been cut. As expected, there were howls of […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

If Netflix increases its monthly subscription price by $1, 8% of surveyed broadband users told OTT research company The Diffusion Group (TDG) that they’d quit the streaming service. Another 8% said they’d downgrade to lower service tier. This notable information came from a survey of 1,940 adult U.S. broadband users conducted by TDG in December, […]

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Netflix announced Tuesday it is raising prices on customers for the fourth time in its history. Shares took off after the company said the increase will take effect right away, with the price jump expected to be between 13 and 18 percent. The stock rose to near its high of the day as Wall Street analysts […]

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix Announces Another Price Hike – Now Taking A Beating On Social Media | Jim Heath TV

Netflix is raising monthly fees for its subscribers again by between 13 percent and 18 percent, as it spends heavily on original content and international expansion. Its most popular plan will see the largest hike, to $13 per month from $11. That option offers high-definition streaming on up to two different internet-connected devices simultaneously. This […]

Will Latest Netflix Price Hike Spur Customer Backlash? | Variety

Will Latest Netflix Price Hike Spur Customer Backlash? | Variety

Netflix is rolling out its biggest price increase to date — including hiking the standard HD plan from $10.99 to $12.99 per month — for all subscribers in the U.S. and parts of Latin America. The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also […]

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

It’s the go-to taxi service for many people around the world, but Uber prices are set to increase in London this week. Uber has announced that it is adding 15p/mile onto every trip taken through the app in London. This new fee is part of the Mayor’s Clean Air Plan, and will be added from […]

Uber/Lyft staging area closed at airport | San Diego Reader

Uber/Lyft staging area closed at airport | San Diego Reader

The San Diego Airport requires all Uber and other rideshare companies to stage their vehicles through this location. These companies have set up a “first in first out” geofence around the rideshare lot in order to avoid rideshare drivers from parking unlawfully and creating congestion for other airport users. Drivers stage within the geofenced lot, […]

How’s Your Pricing Strategy? | Associations Now

How’s Your Pricing Strategy? | Associations Now

Success in some areas can lead to a false sense of satisfaction. A closer look can reveal where you might be leaving money on the table. No money, no mission, the old line in nonprofitdom goes. Alas, that line contains no guidance on how, exactly, to earn that money. And, more precisely, how to price […]