SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Subscription Pricing

A Look at Netflix’s Strategy in Developing Markets Like India | Market Realist

A Look at Netflix’s Strategy in Developing Markets Like India | Market Realist

Pricing strategy The company has also employed a pricing strategy in international markets, where its plans cost between $6 and $19 per month—closer to its US prices. Netflix noted that as it penetrates more international territories and has to appeal to households with various income levels, it could consider introducing various price tiers in international […]

Tableau switches to subscription pricing for its BI products | ITworld

Tableau switches to subscription pricing for its BI products | ITworld

“Increasingly, customers are looking to license via subscriptions rather than make big, up-front software purchases, which is what has happened in the past,” he said. The new pricing scheme will help Tableau compete in the increasingly crowded BI market, according to Rita Sallam, a research vice president on Gartner’s Business Analytics and Data Science team. […]

Consumers and pay-TV industry are far apart on a la carte channel pricing | LA Times

Consumers and pay-TV industry are far apart on a la carte channel pricing | LA Times

The TiVo wish list suggests that more than a few people would be just as happy, if not happier, without any sports programming. It also indicates that the average $7.20 a month that ESPN adds to people’s pay-TV bills is wasted money for many households. As for pricing, here’s where things get really interesting. We […]

In India Amazon Prime Is Taking On Netflix With Dirt-Cheap Pricing | TechTree.com

In India Amazon Prime Is Taking On Netflix With Dirt-Cheap Pricing | TechTree.com

With Netflix making most of its head-start, Amazon had to pull off something extraordinary to put up a fight. Sure, it has the Jeremy Clarkson’s insanely popular series The Grand Tour in its kitty. However, this wasn’t going to be enough to win over the Indian audience. So, Amazon decided to burn the cash to […]

Will Rising Competition Force Time Warner to Change Its Price? | Market Realist

Will Rising Competition Force Time Warner to Change Its Price? | Market Realist

The price of HBO Now There’s rising competition in the streaming services industry with more new entrants. That could make it tough for direct-to-consumer services such as Time Warner’s (TWX) HBO Now to gain new subscribers. Late in February 2017, Alphabet’s (GOOG) YouTube announced it would be launching its online television service, YouTube TV, within […]

Cadillac subscription plan: GM tries a Netflix for cars at $1,500 a month | Business Standard News

Cadillac subscription plan: GM tries a Netflix for cars at $1,500 a month | Business Standard News

Ashley Sandall recently set aside the keys to her Porsche sport-utility vehicle for three months to try out a few Cadillacs. When the Caddy she was driving proved too small for her weekend plans, she ordered up a different model with her smartphone. It would arrive the next day. Ms. Sandall, a 35-year-old fashion executive […]

Costco raising membership fees | USA Today

Costco raising membership fees | USA Today

Costco Wholesale Corp. announced Thursday that it’s raising its membership fees, as the warehouse club operator released quarterly results that fell short of Wall Street’s expectations. Its shares fell more than 4 percent in after-hours trading. Starting June 1, annual membership fees for individual, business and business add-on members in the U.S. and Canada will […]

How Facebook and Google could disrupt the subscription model for news | Monday Note

How Facebook and Google could disrupt the subscription model for news | Monday Note

Based on your zip code, your browser (and the cookies stored in it), and the device you use (Mac, PC, iPhone, Android), you might get a slightly different price for exactly the same item, whether it is a hotel room, an entertainment ticket or even a stapler. The news sector has been almost untouched by […]

Is Netflix Inc. Falling Behind in the World’s Fastest Growing Internet Market? | The Motley Fool

Is Netflix Inc. Falling Behind in the World’s Fastest Growing Internet Market? | The Motley Fool

Netflix’s pricing is a big problem Netflix’s biggest problem in India is pricing. In a country where consumption of pirated content is rampant, Netflix needed to get its pricing right before anyone else in order to drive adoption of its service. According to a survey by Irdeto, 66% of polled customers watch pirated content in […]

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

For Continued Growth, Music Streaming Needs Product & Pricing Innovation [MARK MULLIGAN] | hypebot

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue with a combination of tactics such as telco bundles and aggressive price discounts (e.g. $1 for 3 months). However, these tactics place long […]