Tag: Subscription Pricing

Disney’s Streaming Dreams: How Disruptive Is Its New Netflix-Style Strategy, Really? | Variety

Disney’s Streaming Dreams: How Disruptive Is Its New Netflix-Style Strategy, Really? | Variety

The Mouse House is moving to cut the cord: Disney plans to launch at least two direct-to-consumer streaming subscription services, for ESPN and Disney movies and TV shows, in the next two years. But right now, it’s not clear how dramatic the change will be for Disney as a whole. More than anything, it looks […]

Disney To Launch Disney- And ESPN-Branded Streaming Services, Changing Netflix | Deadline

Disney To Launch Disney- And ESPN-Branded Streaming Services, Changing Netflix | Deadline

Look out Netflix: Disney says today that it will end its theatrical distribution deal with Netflix beginning in 2019 to feed its releases to a new Disney-branded streaming service launching that year. The company also announced that its ESPN-branded streaming service, which it had previously discussed, will launch in early 2018. “We’re going to go […]

McLellan: Where do AI and marketing collide? | Business Record

McLellan: Where do AI and marketing collide? | Business Record

There’s also the area of content creation. Can a computer watch what people view and buy and then use data to know what that consumer should be shown next? Amazon, Netflix and Pandora are already showing us how effective this is. Why wouldn’t you want the same AI to be working on your website or […]

You Could Win a Price War With Amazon, Pricefixer, Netflix, Walmart or Costco. Here’s How. | Entrepreneur

You Could Win a Price War With Amazon, Pricefixer, Netflix, Walmart or Costco. Here’s How. | Entrepreneur

One of the biggest problems retailers and other general businesses constantly face involves price. What should I charge? How much is too much? Which price is right? With different factors affecting price — and competitors with different prices — it can literally become a war. Needless to say, there is nothing like the perfect price. But considering the […]

Taking a Look at Netflix’s Pricing Strategy | Market Realist

Taking a Look at Netflix’s Pricing Strategy | Market Realist

Netflix’s pricing plans Analysts have long speculated that it would be better over the long term for Netflix (NFLX) to raise prices. Currently, in the United States (SPY), Netflix offers three price tiers with its “basic” plan priced at $7.99 per month while its “standard” and “premium” plans are priced at $9.99 and $11.99 each […]

Report: Amazon BTS shoppers are overpaying by 15% | Retail Dive

Report: Amazon BTS shoppers are overpaying by 15% | Retail Dive

Much of Amazon’s successful disruption of the retail marketplace came from undercutting traditional retailers on price (notably books in its first retail foray). The stark price competition with brick-and-mortar retailers has largely dissipated as many now price-match (though price wars, especially in consumer products and groceries, continue). These pricing differences aren’t occurring just because legacy […]

Freedom first when it comes to fitness | The New Paper

Freedom first when it comes to fitness | The New Paper

With close to 50,000 members here uncertain about the future of their paid memberships, the viability of the current rigid pricing structure in the fitness and wellness industry has never been in greater limbo. Once a statement of discipline, the pricey commitment of a fitness club membership is no longer as enticing as the flexibility […]

Multiplay in the Americas: Aggressive Pricing Discount Strategy | Crossroads Today

Multiplay in the Americas: Aggressive Pricing Discount Strategy | Crossroads Today

Broadband infrastructure has positioned operators globally to provide fixed voice, fixed Internet and pay-TV over a single connection as a triple-play package, and with fixed-mobile convergence (FMC) also offer quad-play services by adding mobile services. In the Americas, operators are offering such mulitplay service bundles with unified billing and some sort of special deal to […]

Amazon is still inflating discounts despite new name, Consumer Watchdog says | LA Times

Amazon is still inflating discounts despite new name, Consumer Watchdog says | LA Times

In a bid to promote its deals to consumers, Amazon.com Inc. started displaying current discounts compared to their historic price tags — a strategy that it calls the “was” price. The “was” price was introduced as the e-commerce giant faced legal challenges and mounting criticism for allegedly exaggerating discounts through its previous pricing strategy, which […]

R2 per megabyte is all but dead | Moneyweb

R2 per megabyte is all but dead | Moneyweb

It’s surprising that the country’s major mobile operators haven’t trumpeted the death of R2 per megabyte (MB) charges for out-of-bundle data. That pricing – a staple of the industry since Vodacom’s launch of 3G services in 2004 – has practically disappeared. Vodacom, with over 50% market share in South Africa, has reduced out-of-bundle rates on prepaid […]