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Tag: Super Bowl Ads

How much do Super Bowl commercials really cost? | SBNation.com

How much do Super Bowl commercials really cost? | SBNation.com

This year, the cost is right around $4.5 million for a 30-second spot, according to NBC, via The Wall Street Journal. Generally, we can assume that a company buying one or two units paid something close to that number to get a spot. That number is likely a bit higher if the ad is in the […]

Super Bowl ads: What could you buy for the cost of a commercial? | BBC News

Super Bowl ads: What could you buy for the cost of a commercial? | BBC News

The adverts shown during the Super Bowl are often as talked about the next day as the game itself. This year, NBC is charging advertisers $4.5m (£3m) for a 30-second spot. But with an expected US audience of 110 million, and more streaming the most popular ads online, it’s a price companies are willing to […]

Is a Super Bowl ad really worth the $5 million? | CNBC

Is a Super Bowl ad really worth the $5 million? | CNBC

The Super Bowl isn’t just a big game for NFL players, but for advertisers that want national recognition. Undoubtedly, the game reaches a massive, live audience. But there’s debate in marketing circles about whether the price tag is worth the returns. This year, ads reached a record high of $5 million per 30-second spot for […]

Pricing News Daily > 2/5/15

Pricing News Daily > 2/5/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Super Bowl Ad Costs: Latest Info on Cost of 2015 Super Bowl Commercials | Bleacher Report

Super Bowl Ad Costs: Latest Info on Cost of 2015 Super Bowl Commercials | Bleacher Report

The lofty cost doesn’t come as a major surprise since it has consistently risen for the most part over the years. With that said, now that there are more advertising options than ever before, it is fair to question if $4.5 million is truly worth it. Per Lauren Johnson of Adweek, DigitasLBi Chief Investment Officer […]

This Week in Pricing > 2/8/14

This Week in Pricing > 2/8/14

Top Headlines 5 Secrets to Selling at Full Price | The Sales Hunter  Your SaaS Product Is Too Cheap If You Never Lose Customers Because Of Pricing | blog­.close.io  Column: How do you know that your price is right? | gastongazette.com Amazon said Prime membership price may increase $20-$40 | Venture Beat Would a price […]

Pricing News Daily > 2/4/14

Pricing News Daily > 2/4/14

Top Headlines Here’s What Else a $4 Million Super Bowl Ad Could Buy | DigiDay.com As The Super Bowl Ticket Market Fluctuates, Patriots and Lions Embrace Variable Pricing For 2014 | Forbes While JC Penney’s New Pricing Strategy Leads to Criticism It Still May Work | KnowThis.com High tech retail pricing strategies | brickmeetsclick.com Hard […]

Pricing News Daily > 2/3/14

Pricing News Daily > 2/3/14

Top Headlines Have We Found The Ceiling For Super Bowl Ad Costs? | Forbes Price glitches: Do retailers have to honour pricing mistakes? | Telegraph J.C. Penney’s Pricing Is Faker Than Ever | TIME Survey: 92 percent of restaurant chains to raise menu prices in 2014 | NRN Amazon said Prime membership price may increase […]