OnDemand WTP Pricing Research

Tag: Surge Pricing

Uber and Lyft Drivers Manipulate Surge Pricing | The Drive

Uber and Lyft Drivers Manipulate Surge Pricing | The Drive

Lyft went public. Then Uber. Measures meant to illustrate that the rideshare companies were ready to leave the security of Silicon Valley and enter reality. Yet, the two IPOs fell flat on their respective faces. Each company’s stock price has tumbled and investors have quickly realized that an ever-growing ridership doesn’t necessarily equate to a […]

Deliveroo may introduce dynamic pricing for menu orders | The New Paper

Deliveroo may introduce dynamic pricing for menu orders | The New Paper

Deliveroo may become the first food delivery service here to introduce dynamic pricing for orders off a menu, according to recent changes to its terms of service. The addition, in March, states that Deliveroo “may operate dynamic pricing some of the time, which means that prices of menu items and delivery may change while you […]

Uber and Lyft drivers at a DC airport trigger surge pricing by turning off apps at the same time | Daily Mail Online

Uber and Lyft drivers at a DC airport trigger surge pricing by turning off apps at the same time | Daily Mail Online

Drivers for Uber and Lyft admit to manipulating the ride sharing apps so that customers will have to pay for a price surge. A group of up to 150 drivers routinely use the trick while waiting in the parking lot for passengers at Reagan National Airport in Arlington, Virginia. The drivers artificially inflate the fare […]

Lower pay and higher costs: The downside of Lyft’s car rental program | Los Angeles Times

Lower pay and higher costs: The downside of Lyft’s car rental program | Los Angeles Times

McNeill wrote that the company is expanding the program, hoping to increase driver earnings by offering fuel-efficient cars. “Someone wanting to drive with Lyft can rent a car for as little as a week and return it, if things didn’t work out,” Lyft spokesman Eric Smith said in a statement. “We’re proud to be able […]

‘Avengers: Endgame’ fans spent almost $30 million on AMC’s cinema snacks in 2 days (AMC) | Markets Insider

‘Avengers: Endgame’ fans spent almost $30 million on AMC’s cinema snacks in 2 days (AMC) | Markets Insider

AMC showed the three-hour Marvel movie 63,000 times in the US over a four-day stretch — over 20,000 times more than its previous biggest opening. The film also sparked a surge in applications to become A-List members — the top membership tier of AMC’s Stubs loyalty program. The group now has more than 787,000 A-List […]

ComfortDelgro is testing out surge pricing on its app, but promises to limit fare increases | Business Insider Singapore

ComfortDelgro is testing out surge pricing on its app, but promises to limit fare increases | Business Insider Singapore

In a move mimicking the pricing model for ridehailing companies like Grab and Uber, ComfortDelGro is testing out a new feature on its app that resembles surge pricing. The feature, named ComfortRIDE, will see taxi fares get adjusted “according to market demand and supply”, ComfortDelGro said in a statement on Tuesday (May 7). ComfortDelGro CEO Ang Wei Neng said […]

City considers flex pricing for some San Francisco tourist attractions [Video] | abc7 News

City considers flex pricing for some San Francisco tourist attractions [Video] | abc7 News

SAN FRANCISCO (KGO) — San Francisco’s Recreation and Parks Department will be voting on flex pricing at four top tourist spots. Prices could go up by 50 percent during peak hours and drop by 25 percent when demand is low. Ask a tourist from Europe if they would pay extra to see an amazingly-wonderful San […]

Benching the NBA’s superstars has significant impact on the price of secondary tickets, game attendance, and TV ratings, and results in millions of dollars in welfare losses |  PRNewswire

Benching the NBA’s superstars has significant impact on the price of secondary tickets, game attendance, and TV ratings, and results in millions of dollars in welfare losses | PRNewswire

“Research shows there is evidence that ticket prices fall when star players don’t play, especially for some of the most popular superstars like Stephen Curry, Kyrie Irving, and Anthony Davis,” says Scott Kaplan, who presented his paper detailing the economic impact of NBA superstars at the 2019 Sloan Sports Analytics Conference. “These unforeseen absences leave […]

Surge pricing for nonresident admission at tourist attractions clears first hurdle | The San Francisco Examiner

Surge pricing for nonresident admission at tourist attractions clears first hurdle | The San Francisco Examiner

Surge pricing for admission of non-residents to visit four popular tourist attractions was backed Thursday by a Recreation and Park committee. As reported by The Examiner on Wednesday, the plan would allow the Recreation and Park Department to raise non-resident admission fees by as much as 50 percent and decrease them by 25 percent for […]

Surge admission fees proposed for four San Francisco tourist attractions | The San Francisco Examiner

Surge admission fees proposed for four San Francisco tourist attractions | The San Francisco Examiner

San Francisco Recreation and Parks officials want to switch to a flexible pricing model at four of The City’s major tourist attractions with admission fees increasing and decreasing depending on customer demand during certain times of the day or season. The proposal would amend The City’s park code to authorize flexible pricing at three Recreation […]