Tag: Surge Pricing

Regal considering raising ticket prices for hit movies, lowering them for bombs | commercial appeal

Regal considering raising ticket prices for hit movies, lowering them for bombs | commercial appeal

Moviegoers could soon be paying more to see blockbuster movies and less for bombs. Regal Entertainment Group, the Knoxville-based chain of movie theaters, announced last week it would begin testing demand-based pricing for films, according to Bloomberg News, which cited CEO Amy Miles’ quarterly call with analysts. … “Changes to the historical pricing structure have […]

Amazon, Google and Microsoft Earnings Reports Show Growth | Fortune

Amazon, Google and Microsoft Earnings Reports Show Growth | Fortune

The cinema business is thinking about experimenting with dynamic pricing, as Bloomberg reported this week. Dynamic pricing—charging more when goods and services are in high demand and short supply and less when the opposite is true—isn’t new. Gasoline retailers, hoteliers, and airlines have been deploying the technique for years. Uber did it too—to great success […]

Coming soon to a theater near you: Surge pricing for movies | CNN Media

Coming soon to a theater near you: Surge pricing for movies | CNN Media

Would you go see “Geostorm “or “The Snowman” — two box office duds that were savaged by critics and have abysmal scores on Rotten Tomatoes — if you didn’t have to pay full price to watch them in an empty theater? Regal Cinemas (RGC), one of the largest movie theater chains in the United States, […]

Should Dynamic Pricing Come To The Megaplex? Regal Plans 2018 Tests | Deadline

Should Dynamic Pricing Come To The Megaplex? Regal Plans 2018 Tests | Deadline

With dynamic pricing unlocking new revenue for some ticket sellers in the theatre and music industries — not to mention travel, hospitality and other economic sectors — Regal Entertainment Group plans to test the concept in movie theatres. The major exhibitor says it will team with ticketing startup Atom Tickets for trials in several markets. “This […]

Regal to Test Demand-Based Movie Ticket Pricing | Variety

Regal to Test Demand-Based Movie Ticket Pricing | Variety

The Regal Entertainment Group exhibition chain will test demand-based pricing for film tickets in several markets early next year through its partnership with mobile ticketing app maker Atom Tickets. The move could lead to higher prices for blockbusters and lower prices for unsuccessful films. Three-year-old Atom, backed by Disney, Fox, and Lionsgate, has been pushing […]

Grab testing out a flat membership fee that will give riders ‘surge-free’ rates | TODAYonline

Grab testing out a flat membership fee that will give riders ‘surge-free’ rates | TODAYonline

While the promotions it regularly gives out help woo casual users, its latest idea could snare a lucrative segment of the market. For those who take taxis or private-hire vehicles to and from work, for instance, the S$50 price for the pass works out to under S$2 a day, based on a 30-day period. Whether […]

Maharashtra panel on taxi fare recommends cap on surge pricing | Livemint

Maharashtra panel on taxi fare recommends cap on surge pricing | Livemint

“At this time it would be premature to comment on the merit of the recommendations but the government is keen to accept all such recommendations which offer multiple choices to the commuters and also help create a level-playing field among old operators like autorickshaws and kaali-peeli taxis and new entrants like Ola and Uber, especially […]

Regal Cinemas Plan May Let You Pay Less for Flops, More for Hits | Bloomberg

Regal Cinemas Plan May Let You Pay Less for Flops, More for Hits | Bloomberg

Regal Entertainment Group is testing demand-based pricing for films, potentially leading to higher prices for top hits and low prices for flops, a big change for an industry that typically uses a one-size-fits-all approach. Working with app maker Atom Tickets LLC, which has lobbied theaters to try dynamic pricing, Regal plans to test the concept […]

Taxify steps up battle for drivers with surge price | Business Daily

Taxify steps up battle for drivers with surge price | Business Daily

Online taxi hailing company Taxify has introduced demand-based charges, also known as ‘surge’ pricing, as it seeks to attract more drivers to its platform. The company introduced the pricing two weeks ago “to motivate drivers to go online during periods of high demand”. This pricing mechanism allows the cab-hailing firm to temporarily raise prices on […]

Why Surge Prices Make Us So Mad: What Springsteen, Home Depot and a Nobel Winner Know | The New York Times

Why Surge Prices Make Us So Mad: What Springsteen, Home Depot and a Nobel Winner Know | The New York Times

When Bruce Springsteen decided to do a run of shows at a Broadway theater with fewer than a thousand seats, he appeared to reject the laws of economics — or at least what would seem to be in his financial best interest. He limited ticket prices to between $75 and $850 and has been allocating […]