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Tag: T-Mobile

T-Mobile will quietly hike prices to Verizon levels | BGR

T-Mobile will quietly hike prices to Verizon levels | BGR

The hotspot data and HD video streaming are both perks that you get with Verizon’s base plan, and are arguably necessities for heavy users. Without the One Plus perk, T-Mobile’s plan is significantly cheaper than Verizon’s: The T-Mobile One plan is $70 a month for one line, whereas Verizon is $80. Four lines on T-Mobile […]

Expect T-Mobile to Continue Inflicting Pain on Verizon and AT&T | The Street

Expect T-Mobile to Continue Inflicting Pain on Verizon and AT&T | The Street

With the company charging $70 per month for 1 unlimited line, $100 for 2 lines and $160 for 4 lines — and with taxes and fees included as of January — T-Mobile’s unlimited pricing still undercuts that of its larger rivals. Not counting taxes/fees, Verizon charges $80 per month for 1 line, $140 for 3 […]

Why T-Mobile’s All-In Pricing Strategy Could Pay Off | Forbes

Why T-Mobile’s All-In Pricing Strategy Could Pay Off | Forbes

More Customers Could Migrate Towards The One Plan, Offsetting Fee Revenue Losses The T-Mobile One unlimited plans, which T-Mobile launched late last year to replace its tiered data plans, were priced slightly higher than the company’s existing base plans. For instance, a tiered plan with 6 GB of data and 4 lines cost $120 versus […]

Customer Segmentation in the Wireless Market | Strategic Pricing Solutions

Customer Segmentation in the Wireless Market | Strategic Pricing Solutions

For years cell phone service came with 2-year contracts and included a discount on a new telephone.  In the past year, however, T-Mobile started a trend of unbundling the purchase of the phone from purchase of talk, text, and data services.  Now all of the major carriers have moved to the unbundled model, with prices […]

How T-Mobile’s pricing is pushing AT&T and Verizon in a race to the bottom | PCWorld

How T-Mobile’s pricing is pushing AT&T and Verizon in a race to the bottom | PCWorld

The path to lower prices The carriers are still in a “let’s woo them with more data” mode, and on Friday we saw the latest impact: AT&T announced an upgrade for its Mobile Share Value plans. Its aimed at the typical middle-tier customer, who will now get 15GB instead of 10GB of data at the same […]

New cell service pricing strategies show how industry is changing | LA Times

New cell service pricing strategies show how industry is changing | LA Times

When I say “AT&T” and “Verizon,” what comes to mind? Most of us might say a cellphone company. But the truth is, companies like T-Mobile and Sprint are really in business to sell a wireless service, like the ability to make voice calls and use mobile data. That’s what they have always been. And it’s […]

Pricing News Daily > 11/3/14

Pricing News Daily > 11/3/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing […]

Low Price, High Hopes for OnePlus Phone | NYTimes.com

Low Price, High Hopes for OnePlus Phone | NYTimes.com

For years, the tech industry has been waiting on a unicorn device: a great, low-priced smartphone. While most other technologies keep getting cheaper, many of today’s high-end smartphones cost upward of $650, which is more than the price Apple slapped on its very first iPhone, way back in 2007. That price is usually hidden inside […]

Pricing News Daily > 9/2/14

Pricing News Daily > 9/2/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Stop the data pricing madness! | Billing Views

Stop the data pricing madness! | Billing Views

It seems our recent plea for more clarity in data pricing has fallen on deaf ears, at least among U.S. wireless operators. AT&T’s ever-present Mobile Share commercials use celebrities like Chef Gordon Ramsay and former NBA basketball star Grant Hill to tell us how cheap its mobile plans are. Verizon has also jumped on board […]