OnDemand WTP Pricing Research

Tag: Theme Park Pricing

Disney World changes ticket prices and how to buy them | myAJC

Disney World changes ticket prices and how to buy them | myAJC

Walt Disney World is changing its ticket structure by moving to date-based pricing that reflects the expected demand on specific days. It’s also introducing a new platform on which to make those purchases. The changes and additions, including the price to enter the parks, kick in Oct. 16. At that time, a one-day, one-park ticket […]

‘Airline Pricing’ Coming To Northwest Ski Areas | OPB

‘Airline Pricing’ Coming To Northwest Ski Areas | OPB

A popular Pacific Northwest ski resort is moving to airline-style ticket pricing this season. The cost of lift tickets at Mount Hood Meadows in Oregon will rise and fall daily based on demand. What the ski industry calls “dynamic pricing” was pioneered by major resorts in Colorado, Utah and California. It has been slow to spread […]

Disney’s New Pricing Strategy Meets Mixed Feelings | GET

Disney’s New Pricing Strategy Meets Mixed Feelings | GET

A new pricing system at Disney is being met with mixed reactions. Insiders were already on alert when Disney announced that it would be introducing seasonal pricing two years ago. That move used a demand-based system to set the cost for one-day tickets at Disney parks. Many believed that seasonal pricing was merely making way […]

Bobbejaanland to introduce pay-as-you-go pricing | blooloop

Bobbejaanland to introduce pay-as-you-go pricing | blooloop

Bobbejaanland has scrapped its entry fee in favour of a pay-as-you-go app, where visitors only pay for the minutes that they are present in the park. Visits can cost as little as €0.12 per minute. The innovative pricing structure will utilise an app called Tapperuse. The app has been used in children’s playgrounds, swimming pools […]

Disney World is Changing Their Ticket Prices | PEOPLE

Disney World is Changing Their Ticket Prices | PEOPLE

Disney World is making major changes to the way they price their theme park tickets. Beginning October 16, customers booking theme park tickets to the Walt Disney World Resort in Orlando will see prices based on the dates they’re looking to visit rather than prices that vary by park, as has been the case in the past, […]

Walt Disney World Ticket Price Changes: How Much You Pay Now | Money

Walt Disney World Ticket Price Changes: How Much You Pay Now | Money

Walt Disney World introduced a new ticket pricing structure this week that the theme park giant says is “designed to simplify the booking experience” and “deliver the best experience possible for our guests.” The initial reaction to the changes among potential Disney guests, however, has largely been confusion — and annoyance. On Monday, Disney introduced […]

Sorry, SeaWorld: I was wrong. Attendance is up, free beer is a win, and Rudolph will be back in December | Orlando Weekly

Sorry, SeaWorld: I was wrong. Attendance is up, free beer is a win, and Rudolph will be back in December | Orlando Weekly

Furthermore, last month’s quarterly report revealed nearly 5 percent gains in SeaWorld Entertainment’s revenue and attendance, resulting in a surge for the company’s stock (which is likely little comfort to the 125 employees who were laid off). Interim CEO John T. Reilly credited “strategic pricing strategies, new marketing and communications initiatives, and the positive reception […]

SeaWorld stock soars 18% as visitors return to its parks | MarketWatch

SeaWorld stock soars 18% as visitors return to its parks | MarketWatch

“The cloud of bad PR still looms, but it’s starting to break as the park continues to invest in assets outside the whales,” said John Poelking, leisure and media analyst at Mintel. “New rides and educational experiences have repositioned SeaWorld as a fun place to go to again, and people appear to be responding to […]

Theme park pricing in focus  | Seeking Alpha

Theme park pricing in focus | Seeking Alpha

Data show Disney still has room to increase regular pricing before generating significant consumer backlash, reports The Wall Street Journal’s Erich Schwartzel. Analysts have noted recently that Disney’s pricing structure gives some cover to Six Flags and Cedar Fair to become more aggressive on pricing. Read complete article here: Theme park pricing in focus – […]

Universal Studios Theme Parks Just Raised Prices On Both Coasts | Travel + Leisure

Universal Studios Theme Parks Just Raised Prices On Both Coasts | Travel + Leisure

The season of theme park price hikes is upon us, and now that Harry Potter magic, Minions mayhem, and Hollywood movie action is going to cost a bit more. Universal Studios Hollywood and Universal Orlando Resort have both increased ticket prices at the California and Florida theme parks, joining Disneyland and Walt Disney World as […]