OnDemand WTP Pricing Research

Tag: Theme Park Pricing

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

How Customer-Driven, Pay-As-You-Go Pricing Changes Everything | OpenView

Some SaaS companies still have the pricing strategy that their founder picked after a thirty minute whiteboarding session five years ago; those startups subist but rarely thrive. After fifteen years of running Logikcull, a Series B legal tech startup (and OpenView portfolio company), I’ve learned a lot about the art and science of pricing, particularly […]

Disney World annual pass prices go up; how much will you pay now? | USA Today

Disney World annual pass prices go up; how much will you pay now? | USA Today

Walt Disney World is raising prices on some of its annual passes, according to reports. Disney fans and bloggers woke up Tuesday to find prices for most passes had gone up overnight, as much as $150 in some cases, according to Orlando NBC affiliate WESH2 and The Orlando Sentinel. The price increases come ahead of the Aug. 29 opening […]

Disney’s Hulu Strategy Is Emerging | The Motley Fool

Disney’s Hulu Strategy Is Emerging | The Motley Fool

Differentiation and synergy Disney has been saying the same thing for a while regarding the difference between Disney+ and Hulu. The former be more family friendly, while the latter will have a larger selection of content for mom and dad. There are some reasons to be a little wary of this approach — Netflix doesn’t […]

Disney CEO says theme park price hikes ‘really paying off’ | Orlando Rising

Disney CEO says theme park price hikes ‘really paying off’ | Orlando Rising

Disney World guests may be upset over increased ticket prices, but in the eyes of Disney chairman and CEO Bob Iger, the company’s pricing strategy is working. During the earnings call covering Disney’s second quarter of its fiscal year, Iger said the current approach is “really paying off” as the parks add new attractions. “I […]

Optimism abounds as Disney looks toward Galaxy’s Edge | Theme Park Insider

Optimism abounds as Disney looks toward Galaxy’s Edge | Theme Park Insider

Iger also addresses Disney’s pricing strategy on tickets and annual passes, which Disney is using to try to even out demand for the parks throughout the year. “We know that crowding can be an issue and when our parks are at their most crowded, the guest experience is not what we would like it to […]

Disney World changes ticket prices and how to buy them | myAJC

Disney World changes ticket prices and how to buy them | myAJC

Walt Disney World is changing its ticket structure by moving to date-based pricing that reflects the expected demand on specific days. It’s also introducing a new platform on which to make those purchases. The changes and additions, including the price to enter the parks, kick in Oct. 16. At that time, a one-day, one-park ticket […]

‘Airline Pricing’ Coming To Northwest Ski Areas | OPB

‘Airline Pricing’ Coming To Northwest Ski Areas | OPB

A popular Pacific Northwest ski resort is moving to airline-style ticket pricing this season. The cost of lift tickets at Mount Hood Meadows in Oregon will rise and fall daily based on demand. What the ski industry calls “dynamic pricing” was pioneered by major resorts in Colorado, Utah and California. It has been slow to spread […]

Disney’s New Pricing Strategy Meets Mixed Feelings | GET

Disney’s New Pricing Strategy Meets Mixed Feelings | GET

A new pricing system at Disney is being met with mixed reactions. Insiders were already on alert when Disney announced that it would be introducing seasonal pricing two years ago. That move used a demand-based system to set the cost for one-day tickets at Disney parks. Many believed that seasonal pricing was merely making way […]

Bobbejaanland to introduce pay-as-you-go pricing | blooloop

Bobbejaanland to introduce pay-as-you-go pricing | blooloop

Bobbejaanland has scrapped its entry fee in favour of a pay-as-you-go app, where visitors only pay for the minutes that they are present in the park. Visits can cost as little as €0.12 per minute. The innovative pricing structure will utilise an app called Tapperuse. The app has been used in children’s playgrounds, swimming pools […]

Disney World is Changing Their Ticket Prices | PEOPLE

Disney World is Changing Their Ticket Prices | PEOPLE

Disney World is making major changes to the way they price their theme park tickets. Beginning October 16, customers booking theme park tickets to the Walt Disney World Resort in Orlando will see prices based on the dates they’re looking to visit rather than prices that vary by park, as has been the case in the past, […]