Tag: Theme Park Pricing

How ‘Gaming’ the System Helped This Business Get Thousands More Customers | Entrepreneur

How ‘Gaming’ the System Helped This Business Get Thousands More Customers | Entrepreneur

Sometimes it’s busy, sometimes it’s slow. Such is the nature of running nearly any kind of business. Off-season lulls seem to drag on forever, and bad weather causes customers to change their plans and spend their dollars elsewhere. Simply offering a coupon, sale, matinee price or happy hour doesn’t always cut it. Even dynamic, demand-based […]

Dubai theme park operator reviews strategy as losses pile up | Arab News

Dubai theme park operator reviews strategy as losses pile up | Arab News

The company also revealed the departure of senior executives, including Klaus Assman, Stanford Pinto, Matt Priddy and Paul La France. Dubai Parks and Resorts attracted more than 1 million visits during the first six months of the year, with about 414,400 visits during the second quarter. DXBE said it was progressing well toward achieving a […]

Beware of Pricing strategy at gate! – Review of Universal Studios Florida, Orlando, FL | TripAdvisor

Beware of Pricing strategy at gate! – Review of Universal Studios Florida, Orlando, FL | TripAdvisor

Although I would still give the park experience,a five star overall rating, with special accolades for the Harry Potter display, please be aware that the park has been separated by main attractions. Gate admission for (3) was quoted at $660.00(!!!) even though I indicated we found an online price of ($330) or $110 each person……”…oh, […]

Walt Disney World Ticket Pricing Breakdown | TouringPlans.com Blog

Walt Disney World Ticket Pricing Breakdown | TouringPlans.com Blog

Yesterday, I shared with you that Walt Disney World tickets will be increasing beginning today. In addition, to that, there were a few other changes that occurred as well that include: Pricing that includes a range of options All new tickets will have an expiration date that the ticket must be used by. (Previously, only […]

Does Disneyland Provide A Guide To The Future Of Personalized Medicine? | Forbes

Does Disneyland Provide A Guide To The Future Of Personalized Medicine? | Forbes

Disneyland and other amusement parks often charge a high entrance price at the gate but low prices (or nothing at all) for the rides inside. In healthcare, personalized medicines often have the same two-part pricing: companion diagnostic tests are the gate, and  drug therapies are the rides. Unlike at Disneyland, however, ownership of the gate […]

5 Insights Into Disney and Universal’s Modern Theme Park Strategies | Skift

5 Insights Into Disney and Universal’s Modern Theme Park Strategies | Skift

We looked at theme parks for a recent episode of the Skift Podcast, in which we explored how today’s parks have little in common with the previous generation. Leadership is raising prices, using technology, and diversifying products in new ways. Our guests were Farmingdale State College professor Martin Lewiston, who studies the theme park industry, and Robert Niles, founder […]

The Future of Theme Park Pricing is Creative and Dynamic | Skift

The Future of Theme Park Pricing is Creative and Dynamic | Skift

Airlines pioneered dynamic pricing, or revenue management, which is changing prices based on demand, and other parts of the travel industry such as hotels and rental car companies followed suit. The pricing strategy most attractions are experimenting with today is better described as variable, differential, or seasonal — “baby steps leading up to” something that resembles the airline model in […]

5 Reasons Disney World Attendance is Falling | The Motley Fool

5 Reasons Disney World Attendance is Falling | The Motley Fool

If you thought the surprising decline in attendance at Disney’s (NYSE:DIS) Florida theme parks was a fluke during the March quarter, you may as well buckle up for the ride and pull on those yellow safety tags. It will more than likely be even worse for the June quarter, something Disney will make official when it reports fresh […]

Is Dynamic Pricing a Hit? | Knowledge@Wharton

Is Dynamic Pricing a Hit? | Knowledge@Wharton

Dynamic pricing, a strategy that allows businesses to change their prices based on demand for their products, earned notoriety among consumers when ride-sharing platform Uber used it to dramatically increase prices during surge times. Despite the customer dislike for dynamic pricing, researchers are finding out that it can be an effective tool for many businesses […]

Robert Niles: Is Disneyland’s dynamic admission pricing working or not? | The Orange County Register

Robert Niles: Is Disneyland’s dynamic admission pricing working or not? | The Orange County Register

Has Disneyland finally priced itself out of reach for too many local theme park fans? Fans ask this question every time the parks raise their ticket prices. And in the months after those increases, more and more people keep coming to the parks. As much as people love to complain about the cost of going […]