OnDemand WTP Pricing Research

Tag: Ticket Pricing

Disney’s Hulu Strategy Is Emerging | The Motley Fool

Disney’s Hulu Strategy Is Emerging | The Motley Fool

Differentiation and synergy Disney has been saying the same thing for a while regarding the difference between Disney+ and Hulu. The former be more family friendly, while the latter will have a larger selection of content for mom and dad. There are some reasons to be a little wary of this approach — Netflix doesn’t […]

Lufthansa Plans To Shift Its Miles & More Frequent Flier Program Awards To Dynamic Pricing | Forbes

Lufthansa Plans To Shift Its Miles & More Frequent Flier Program Awards To Dynamic Pricing | Forbes

The Lufthansa Group will move its Miles & More loyalty program that offers free flights on the group’s airlines, which include Lufthansa, Swiss, Austrian Airlines, Brussels Airlines, and Eurowings among others, to a dynamic pricing model, according to executives speaking during a press briefing today in Miami. Lufthansa Group chairman Carsten Sophr says the company […]

Three Tips To Set The Price Point For Your Product Or Service | Entrepreneur

Three Tips To Set The Price Point For Your Product Or Service | Entrepreneur

Setting the price point for your product or service is one of the biggest obstacles to success when starting a business. You could have the best offering in the world, but without charging the right amount you will either lose money or lose customers. Either way, you’ll be out of business before you know it. Here are […]

Star Wars Land Merchandise Pricing & Locations | Disney Tourist Blog

Star Wars Land Merchandise Pricing & Locations | Disney Tourist Blog

In terms of pricing, this experience is a staggering $199.99 per lightsaber, plus tax with a carry case included. As with the droids, custom lightsabers are nonrefundable and are not eligible for Annual Passholder or other discounts. Additional customization items can be purchased at Dok-Ondar’s Den of Antiquities. The experience area is limited to the builder and one […]

How much do you end up saving on a low-cost airline? | Marketplace

How much do you end up saving on a low-cost airline? | Marketplace

Seat selection. Boarding times. Carry-on bags. Checked bags. Figuring out the best airline tickets to buy can be a headache. Low-cost airlines — think Southwest or Spirit or Frontier — have given travelers the opportunity to fly at discounted prices, but it’s also increased the number of factors you have to consider. Like whether those […]

‘Avengers: Endgame’ fans spent almost $30 million on AMC’s cinema snacks in 2 days (AMC) | Markets Insider

‘Avengers: Endgame’ fans spent almost $30 million on AMC’s cinema snacks in 2 days (AMC) | Markets Insider

AMC showed the three-hour Marvel movie 63,000 times in the US over a four-day stretch — over 20,000 times more than its previous biggest opening. The film also sparked a surge in applications to become A-List members — the top membership tier of AMC’s Stubs loyalty program. The group now has more than 787,000 A-List […]

Webinar: Successful Price Increases using Market Insights | PriceBeam

Webinar: Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well […]

Cirque official: Acrobats still part of the act; ‘MJ One’ to stay | Las Vegas Review-Journal

Cirque official: Acrobats still part of the act; ‘MJ One’ to stay | Las Vegas Review-Journal

Cirque is opting for “dynamic pricing” in its ticket strategy: Such discounts as 40 percent off for “Love” or 2-for-1 deals for “Zumanity” are results of demand for tickets across all Cirque shows. “We did not have this until after 2012, when we found it was a little bit more difficult for us in this […]

Disney CEO says theme park price hikes ‘really paying off’ | Orlando Rising

Disney CEO says theme park price hikes ‘really paying off’ | Orlando Rising

Disney World guests may be upset over increased ticket prices, but in the eyes of Disney chairman and CEO Bob Iger, the company’s pricing strategy is working. During the earnings call covering Disney’s second quarter of its fiscal year, Iger said the current approach is “really paying off” as the parks add new attractions. “I […]

After a historic season, Kentucky football ticket prices surge nearly 20% | Saturday Down South

After a historic season, Kentucky football ticket prices surge nearly 20% | Saturday Down South

When you think of the University of Kentucky Wildcats, basketball is probably the first sport that comes to mind. While the football team’s pedigree can’t match that found on the hardwood, there has been momentum building in Kroger Field. The ticket market has taken notice of that recent success, too, with the average ticket price […]