OnDemand WTP Pricing Research

Tag: Ticket Pricing

Cathay Pacific again accidentally sells first-class tickets for a fraction of the price | ABC News (Australian Broadcasting Corporation)

Cathay Pacific again accidentally sells first-class tickets for a fraction of the price | ABC News (Australian Broadcasting Corporation)

Less than two weeks after a Cathay Pacific ticketing error led to premium seats being sold for economy fares, Cathay Pacific has accidentally sold tickets from Europe to Hong Kong for less than a tenth of their usual prices. The South China Morning Post (SCMP) reported that first-class tickets from Portugal to Hong Kong were […]

Dynamic Pricing Improves NHL Teams’ Bottom Lines | The Hockey Writers

Dynamic Pricing Improves NHL Teams’ Bottom Lines | The Hockey Writers

Given the NHL’s dependence on ticket sales, individual teams have looked for new sources of ticket revenue to improve their bottom lines. Their answer in recent years has been a concept called dynamic pricing or what some businesses call price optimization. Sources suggest that American Airlines was the first major company to adopt the practice […]

A whopping 58% of MoviePass users canceled their subscriptions last year, according to a new study (HMNY) | Times Union

A whopping 58% of MoviePass users canceled their subscriptions last year, according to a new study (HMNY) | Times Union

2018 was not a good year for MoviePass. After gaining millions of new users to the service starting in August 2017, when the company dropped its monthly price to $9.95 a month to see one movie per day, the movie-ticket subscription startup went into a tailspin in 2018. 2018 saw issues with the app, bad […]

Upcoming and On-Demand Pricing Events > January 2019

Upcoming and On-Demand Pricing Events > January 2019

Take your pricing game to the next level – check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar: Pricing in New Product […]

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase […]

Life Cycle Pricing: Capturing Value Throughout the PLC |  PriceBeam

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]

Disneyland Resort tickets and parking prices are going up again, as much as 25% | Los Angeles Times

Disneyland Resort tickets and parking prices are going up again, as much as 25% | Los Angeles Times

Only months before the opening of its $1-billion Star Wars expansion, the Disneyland Resort announced price increases of up to 25% for daily tickets, annual passes and parking. The increases, which took effect Sunday, come less than a year after the resort adopted price hikes of up to 18%. Under the latest increases, the cheapest […]

7 Ways to Deal with “Customers will not Accept Price Increases” |  PriceBeam

7 Ways to Deal with “Customers will not Accept Price Increases” | PriceBeam

Very often, an argument can be heard that “customers” will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even all the way up to the CEO, especially if he/she is focused on market share or e.g. growth in #customers. It is the case in startups […]

Ticket Demand for Alabama-Clemson Title Game at All-Time Low | Bloomberg

Ticket Demand for Alabama-Clemson Title Game at All-Time Low | Bloomberg

Demand for tickets to college football’s national title game is at an all-time low, as travel costs and match-up fatigue weigh on fans of both Alabama and Clemson. Prices for tickets to Monday’s College Football Playoff title game at the San Francisco 49ers home in Santa Clara, California, have dropped more than 50 percent since […]

Don’t forget upcoming Webinar on the 17th: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

Don’t forget upcoming Webinar on the 17th: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

If you haven’t signed up yet for our exciting webinar on the 17th, there is still time. This webinar will cover how to take pricing into consideration sooner in the product development process and thus develop new products or services that better match what the market is demanding and is willing to pay for. Participants […]