OnDemand WTP Pricing Research

Tag: Ticket Pricing

Drake’s Dynamic Pricing Is A Downer | FYIMusicNews

Drake’s Dynamic Pricing Is A Downer | FYIMusicNews

The last thing Ticketmaster Canada needs right now is another black eye. Hit with $4.5M in fines and levies by Canada’s Competition Bureau last month for allegedly misleading pricing claims in online ticket sales, the company has agreed to a compliance program to ensure their advertising conforms with the law, and will implement new procedures […]

4 ways to rethink airline RM in a personalised world | EyeforTravel

4 ways to rethink airline RM in a personalised world | EyeforTravel

Travel suppliers were early adopters of analytical tools for demand forecasting and pricing, but the drive to personalisation is making RM work harder. Tom Bacon explains Revenue management (RM) has certainly always been highly quantitative – requiring unique statistical and business-analytical skills to optimise use of sophisticated systems. Today, however, personalisation drives RM to ever-higher […]

Live! Tonight! Sold Out! – Lessons from FTC’s Online Event Tickets Workshop | Lexology

Live! Tonight! Sold Out! – Lessons from FTC’s Online Event Tickets Workshop | Lexology

If you’ve ever tried to buy tickets online to a concert, sports game or play, you’re probably familiar with a host of typical frustrations. How has the event already sold out when tickets have just gone on sale? What are all these added fees and why weren’t they disclosed up-front? Am I even purchasing from […]

Ticket prices have almost halved in Llanelli’s Odeon cinema | Wales Online

Ticket prices have almost halved in Llanelli’s Odeon cinema | Wales Online

Since its opening in 2012, Llanelli’s Odeon cinema has continuously been criticised for charging film fans on average £10 a ticket – nearly double the price of other nearby cinemas. But it seems that the cinema group have listened to their customers’ requests and cut the prices by almost 50% in the Welsh town. The […]

Air New Zealand considers dynamic pricing for flights | TravelTalk NZ

Air New Zealand considers dynamic pricing for flights | TravelTalk NZ

How airlines set pricing is something that hasn’t fundamentally changed in decades. It follows a model known as a “pricing ladder” where the total number of seats are divided up into booking classes, with each booking class representing a rung on the ladder.  The lowest rung on the ladder will have the cheapest prices, and […]

Detroit’s Afrofuture Fest drops plan to charge white festivalgoers higher ticket prices | The Washington Post

Detroit’s Afrofuture Fest drops plan to charge white festivalgoers higher ticket prices | The Washington Post

Should white people pay a premium to attend an Afrofuturist music festival in a historically black Detroit neighborhood? To the organizers of the upcoming Afrofuture Fest, the answer was clear: Yes, they absolutely should. Too often, they saw people of color getting shut out of events in their own communities because they didn’t have the […]

Why dynamic pricing will transform travel distribution | EyeforTravel

Why dynamic pricing will transform travel distribution | EyeforTravel

Smarter pricing structures will allow travel brands to create more relevant prices for their customers, boosting revenue and loyalty, finds a new report Pricing within the travel industry is evolving to match consumers and what they are willing to pay far more accurately as a result of a better understanding of impacting variables and more […]

Fans groups call for changes after European final nightmare | Arseblog News

Fans groups call for changes after European final nightmare | Arseblog News

After the logistical shambles that was the Europa League final in Baku (leaving aside the shambles Arsenal were on the pitch), and the difficulties faced by fans going to Madrid for the Champions League final, supporters groups have come together to urge UEFA for greater consideration in the future. Most Arsenal and Chelsea fans could […]

Vue cinema in Carmarthen cuts ‘unacceptable’ ticket prices | BBC News

Vue cinema in Carmarthen cuts ‘unacceptable’ ticket prices | BBC News

A cinema chain has reduced its ticket prices in a town following criticism from customers. Vue in Camarthern had faced a backlash, particularly from parents, over “unacceptable” ticket costs. A family of four wanting to watch a film in Carmarthen had faced paying £34.16, when the same tickets at Vue in Cardiff came to £19. […]

Airfares more than double for India sector from UAE | Khaleej Times

Airfares more than double for India sector from UAE | Khaleej Times

Expat families are busy packing for their vacation starting this weekend as schools close – except that, this time, they feel pinch of the summer airfare hike. With less flights and high demand, ticket fares have skyrocketed up to 50 per cent, according to industry experts, who believe that the situation is mainly driven by […]