OnDemand WTP Pricing Research

Tag: Tiered Pricing

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

The NBA is selling lower-priced versions of League Pass | Digiday

The NBA is selling lower-priced versions of League Pass | Digiday

The NBA is diversifying its subscription product, NBA League Pass, to offer more lower-cost pricing options outside its core $200 package. This season, the NBA started selling access to a full game for $6.99, through the NBA’s app, League Pass and B/R Live, a streaming service operated by Bleacher Report. Starting later this year, it […]

Understanding the Psychology of Pricing: A Priceless Infographic for Consumers! | 1redDrop

Understanding the Psychology of Pricing: A Priceless Infographic for Consumers! | 1redDrop

When it comes to how we view pricing, there are several subliminal processes that occur. Factors such as the placement of a product and its price tag, font size, visual contrast, and purchase intent all play a role in our purchase decisions. As humans, we are more likely to buy a product when we perceive […]

The SeaChange in Pricing Research…. | Medium

The SeaChange in Pricing Research…. | Medium

Few decisions impact the bottom line of a product or service more than those involving price. Price too low and a company could be leaving significant sums on the table and risk forever scarring their brand reputation according to the popular axiom that “Price Connotes Quality”. Price too high and be prepared to revise your […]

Unmasking the Secret Pricing Strategies of 755 Successful SaaS Businesses | BrandMentions

Unmasking the Secret Pricing Strategies of 755 Successful SaaS Businesses | BrandMentions

Half of every business is creating something that people need. The other half is convincing people to buy it. We’re pretty sure you have plenty of ideas for the first part, so we tried to help you figure out the second one. This year, we took the task of seeing how several hundred startups approached […]

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

In this, the second in our series of “ARI Management Masterclass” features, we are taking a look at pricing strategies. Between now and the end of the year, we are going to present you with a carefully selected group of in-depth features looking at the “Six Deadly Sins” that many aggregates businesses commit every day. […]

DENNIS ZINK: My two cents on pricing | Herald-Tribune

DENNIS ZINK: My two cents on pricing | Herald-Tribune

According to Wikipedia, pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business’s marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market-place, competition, […]

Anchoring should be a mainstay of pricing research | Research Live

Anchoring should be a mainstay of pricing research | Research Live

Understanding the core principles of anchoring can not only shed light on how consumers perceive price, but aid researchers in conducting pricing research, says Shamvir Singh. A core part of behavioural economics is the ‘anchoring principle’. Anchoring occurs when consumers use an initial piece of information to make subsequent judgments. Once an anchor is set, other […]

Pricer’s Points: The Burt Lancaster School of Pricing | Mark Ritson

Pricer’s Points: The Burt Lancaster School of Pricing | Mark Ritson

So negotiations began. For six months, Puttnam tried every tactic he knew to reduce the $2 million price tag. Each time, Lancaster reconfirmed his desire to make the film and pointed to the only stumbling block: his $2 million fee. With only days left before filming began, the Local Hero production team admitted defeat and […]

McDonald’s Has Finally Solved the Value Menu Equation | The Motley Fool

McDonald’s Has Finally Solved the Value Menu Equation | The Motley Fool

Back when McDonald’s (NYSE:MCD) began offering its Dollar Menu, franchisees complained that it drove down their margins. The problem was that the menu offered extensive $1 choices that made it too easy for customers to construct a full meal from it for just a few bucks. Now, after multiple tries, it appears the fast-food chain […]