Tag: Tiered Pricing

DENNIS ZINK: My two cents on pricing | Herald-Tribune

DENNIS ZINK: My two cents on pricing | Herald-Tribune

According to Wikipedia, pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business’s marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market-place, competition, […]

Anchoring should be a mainstay of pricing research | Research Live

Anchoring should be a mainstay of pricing research | Research Live

Understanding the core principles of anchoring can not only shed light on how consumers perceive price, but aid researchers in conducting pricing research, says Shamvir Singh. A core part of behavioural economics is the ‘anchoring principle’. Anchoring occurs when consumers use an initial piece of information to make subsequent judgments. Once an anchor is set, other […]

McDonald’s Has Finally Solved the Value Menu Equation | The Motley Fool

McDonald’s Has Finally Solved the Value Menu Equation | The Motley Fool

Back when McDonald’s (NYSE:MCD) began offering its Dollar Menu, franchisees complained that it drove down their margins. The problem was that the menu offered extensive $1 choices that made it too easy for customers to construct a full meal from it for just a few bucks. Now, after multiple tries, it appears the fast-food chain […]

SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? | CMO-as-a-Service

SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? | CMO-as-a-Service

Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep renewal friction at a minimum, all other “rules” of pricing psychology still apply. While most companies out there have intuitively embraced the ‘rule of 3’, I often encounter teams who don’t really know where this rule […]

Coin-Op 101: The Upside of Full-Cycle Tumbler Pricing (Conclusion) | American Coin-Op

Coin-Op 101: The Upside of Full-Cycle Tumbler Pricing (Conclusion) | American Coin-Op

SPRINGFIELD, Mo. — What really makes the laundry business great is the flexibility that comes with it. Owners can decide what amenities to offer based on their clientele and market. The variations of store sizes and machine capacity offerings alone are examples of just how much this business is not one-size-fits-all. Then there are payment […]

Your McDonald’s Experience Is About to Change | The Motley Fool

Your McDonald’s Experience Is About to Change | The Motley Fool

What else is McDonald’s doing? The company has also made some changes to its menu. This includes cooked-to-order Quarter Pounder hamburgers made with fresh beef. It has also revamped its menu, which CFO Kevin Ozan credited for part of the chain’s 2.9% increase in U.S. comparable-store sales in the quarter. “Sales were fueled by higher […]

GoPro: A New, Entry-Level Camera Switches on Some Interest | Barron’s

GoPro: A New, Entry-Level Camera Switches on Some Interest | Barron’s

There are still plenty of questions about what’s ahead for GoPro—but for now, there’s a new camera. The Barron’s Next 50 company on Tuesday announced its first new product of 2018: The $199 Hero, which rounds out its three-tiered core pricing strategy at the bottom end. (That’s not our judgment. The company used the words […]

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Pricing and Presentation Models Here is where the options open up for you. Thirteen pricing and/or presentation models are listed below and this is not an exhaustive list. If one of these models doesn’t fit, perhaps it will spark another idea to help grow your revenue. Repackage your products to appeal to a new or […]

Bill Cassidy says it’s unlikely Republicans will take another stab at Obamacare alone | Washington Examiner

Bill Cassidy says it’s unlikely Republicans will take another stab at Obamacare alone | Washington Examiner

Graham-Cassidy would convert Obamacare’s funding for the Medicaid expansion and subsidies toward the purchase of insurance to block grants, providing more flexibility to states. It would also seek to restrain Medicaid spending by giving states a fixed amount per beneficiary and controlling its rate of growth. Cassidy said that he hopes to get traction on […]

Why lobster prices have stayed low in supply crunch | Undercurrent News

Why lobster prices have stayed low in supply crunch | Undercurrent News

The harvesters, processors and sellers of North American lobster are living in strange times indeed. Though the US and Canada, in 2017, saw their first decline in combined landings in nine years and global demand is continuing to surge, prices have managed to move forward by just a few inches. The price of whole live […]