OnDemand WTP Pricing Research

Tag: Training

On-Demand Training: Value-Based Pricing and Value Modeling – Theoretical & Practical Perspectives | Stephan Liozu & PPS 

On-Demand Training: Value-Based Pricing and Value Modeling – Theoretical & Practical Perspectives | Stephan Liozu & PPS 

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing […]

30th Annual Spring Workshops & Conference May 7-10, 2019 | Professional Pricing Society

30th Annual Spring Workshops & Conference May 7-10, 2019 | Professional Pricing Society

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th). OPTIONS & PRICES Spring 2019 CONFERENCE ONLY (May 9-10) Member Rate: $1,795 ; Non-Member Rate: $2,095 Spring […]

PPSDALLAS18 Pricing Workshops & Conference Event – A RECAP | Professional Pricing Society

PPSDALLAS18 Pricing Workshops & Conference Event – A RECAP | Professional Pricing Society

The Fall Pricing Workshops and Conference event was an incredible time in pricing marking another successful event! We hosted over 450 pricing professionals from all across the country and several from across the globe for a jam-packed week of education, networking and pricing fun. Keynote Speakers delivered messages to a room filled with business professionals interested […]

Thank you, Dallas: Vistaar’s PPS 2018 Recap | Pricing Matters

Thank you, Dallas: Vistaar’s PPS 2018 Recap | Pricing Matters

Many thanks to those who joined Vistaar at the PPS Fall conference in Dallas. There were many interesting pricing topics discussed, with lots of opportunities to socialize. We took note of the topics that surfaced most frequently: Using real-world examples of AI in B2B & B2C pricing; How to use various solutions to capitalize on […]

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

DESCRIPTION (Level 600 Workshop) The digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive disruption in industrial sectors. As a result, PwC states in their DigitalIQ report that 73% of executives are investing in internet of things (IoT) and 54% in artificial intelligence (AI). ABB predicts that […]

eBook: Five Ways Pricing Software Gets Sales in the Game | Vistaar

eBook: Five Ways Pricing Software Gets Sales in the Game | Vistaar

Traditional pricing software served primarily as a BI tool for pricing practitioners. Without clear, actionable pricing actions for sales, it left them on the sideline. However, modern pricing technology has taken on innovative approaches not just to assist pricing practitioners, but to operationalize the sales community. Pricing software now gets sales in the game. This eBook, […]

AI & Machine Learning in the Pricing World | Pricing Matters

AI & Machine Learning in the Pricing World | Pricing Matters

In today’s fast-paced world, rapidly evolving data and software driven strategies are imperative to creating sustained commercial pricing success. Good processes and experienced personnel alone are no longer enough. It is nearly impossible to rely on spreadsheets, custom software tools, and empirical observation to properly manage the complexity of becoming a “data-driven” pricing organization. That’s […]

Pricing Model Innovation Canvas (PMIC) Details [Video] | Stephan Liozu

Pricing Model Innovation Canvas (PMIC) Details [Video] | Stephan Liozu

In this video, we present the specific methods and tools used for each of the 4 C’s of pricing in the canvas. There are 20 methods/tools/analyses that are recommended with key outputs/outcomes that are used in the framing process for your opportunity. The PMIC is for innovators, digital teams, and marketers in need of a […]

A Pricing Leader’s Journey | Professional Pricing Society

A Pricing Leader’s Journey | Professional Pricing Society

In this guest post, learn from a pricing leader’s journey what it’s like to transition from an entry pricing career to leading a Keynote presentation at the Pricing Workshops and Conference event of the season. Pricing expert Scott Sinning, CPP, Director National Pricing for Graybar Electric, shares his first-hand experience attending our Spring Pricing Workshops […]

Conference: Fall Workshops & Conference | Professional Pricing Society

Conference: Fall Workshops & Conference | Professional Pricing Society

In the video below our President, Kevin Mitchell, gives insight on the conferences we offer. Please make plans to join us and well over 450 of your peers for the best event anywhere. We will be in Dallas, TX, October 23-26, 2018. Don’t miss out on the Early Bird Discount (When 2 people from the same firm register at […]