Tag: two-part pricing

How a razor revolutionised the way we pay for stuff | BBC News

How a razor revolutionised the way we pay for stuff | BBC News

Two-part pricing is also known as the “razor and blades” model, because that’s where it first drew attention – draw people in with an attractively priced razor, then repeatedly charge them for expensive replacement blades. Before King Camp Gillette, razors were bigger, chunkier affairs – and a significant enough expense that when the blade got […]