Tag: under pricing

Apple Is Losing Its Luster, by Malcolm Berko | Creators Syndicate

Apple Is Losing Its Luster, by Malcolm Berko | Creators Syndicate

I don’t think Apple (AAPL-$150) will be selling many iWatches this year. AAPL’s iPad sales are down 19 percent year over year, and iPhone sales have begun retreating. AAPL’s premium pricing strategy helps the company maintain strong margins but it limits sales growth. While first quarter revenues are up 4 percent from the same quarter […]

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy.  Sometimes changing the strategy is […]

Under Pricing Your Home As A Marketing Strategy | Active Rain

Under Pricing Your Home As A Marketing Strategy | Active Rain

Under Pricing Homes Is Not A New Strategy Under pricing a home as a marketing strategy to elicit multiple offers has been around for almost two decades, even in a down market. “multiple offers are still here, due in part to a practice that first surfaced in the late 1990s” from the article Sellers underprice, hoping […]

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because ball parks and beer go together so well. Buying the beers also reminded me that in pricing strategy, how you structure your prices is just as important as the prices you set. One […]

Pricing Strategy Simplified | Strategic Pricing Solutions

Pricing Strategy Simplified | Strategic Pricing Solutions

Setting pricing strategies can be complicated, but doing it well is essential to the success of your business.  In Wikipedia, you can find 23 different pricing models listed along with 9 laws of price sensitivity and consumer psychology.  Many companies consider that seeming complexity, and decide they would prefer to simply figure out their costs and […]

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

If anyone had asked you to describe Apple’s pricing strategy in a sentence, this would – until recently – have been extremely easy to do. Apple aims to sell premium products at high margins to upmarket demographics. The company had shown almost no interest in more affordable products pitched to those on tighter budgets. But Apple has […]

The Curious State of Apple Product Pricing | Above Avalon

The Curious State of Apple Product Pricing | Above Avalon

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the “Apple Tax” days, when Apple was accused of pricing products artificially […]

4 Perks of Leveraging Big Data in Marketing | Business.com

4 Perks of Leveraging Big Data in Marketing | Business.com

4 reasons to use big data for marketing and sales 1. Accurate pricing McKinsey states that a 1 percent price increase results in an 8.7 percent increase in operating profits. They also estimate that up to 30 percent of yearly pricing decisions actually fail to deliver the best price, which leads to an extensive amount […]

No Sacred Cows | Strategic Pricing Solutions

No Sacred Cows | Strategic Pricing Solutions

The year 2016 is almost over.  All businesses should reflect on what has worked, and what has not worked; and they should be prepared to adjust in 2017.  That evaluation should include reviewing the results of decisions made regarding pricing strategies and tactics.  Equally important, the evaluation should be rigorous and thorough, and there should […]

Don’t Chase Pricing Ghosts | Strategic Pricing Solutions

Don’t Chase Pricing Ghosts | Strategic Pricing Solutions

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In nearly every company, opportunities exist to capture more value from select customers or products.  However, those opportunities are often not where you think they are, so do […]