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Tag: under pricing

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

If anyone had asked you to describe Apple’s pricing strategy in a sentence, this would – until recently – have been extremely easy to do. Apple aims to sell premium products at high margins to upmarket demographics. The company had shown almost no interest in more affordable products pitched to those on tighter budgets. But Apple has […]

The Curious State of Apple Product Pricing | Above Avalon

The Curious State of Apple Product Pricing | Above Avalon

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the “Apple Tax” days, when Apple was accused of pricing products artificially […]

4 Perks of Leveraging Big Data in Marketing | Business.com

4 Perks of Leveraging Big Data in Marketing | Business.com

4 reasons to use big data for marketing and sales 1. Accurate pricing McKinsey states that a 1 percent price increase results in an 8.7 percent increase in operating profits. They also estimate that up to 30 percent of yearly pricing decisions actually fail to deliver the best price, which leads to an extensive amount […]

No Sacred Cows | Strategic Pricing Solutions

No Sacred Cows | Strategic Pricing Solutions

The year 2016 is almost over.  All businesses should reflect on what has worked, and what has not worked; and they should be prepared to adjust in 2017.  That evaluation should include reviewing the results of decisions made regarding pricing strategies and tactics.  Equally important, the evaluation should be rigorous and thorough, and there should […]

Don’t Chase Pricing Ghosts | Strategic Pricing Solutions

Don’t Chase Pricing Ghosts | Strategic Pricing Solutions

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In nearly every company, opportunities exist to capture more value from select customers or products.  However, those opportunities are often not where you think they are, so do […]

Are You Pricing Yourself Right Out Of Work? | IRIS

Are You Pricing Yourself Right Out Of Work? | IRIS

Why would she charge so much less than her competition? She didn’t appear to be inexperienced. Was she tentative or perhaps not very good? Could she handle the needs of a demanding client? I didn’t want to experiment and so my curiosity died there. She underpriced herself right out of a conversation. And that’s the […]

Working too hard for too little reward? Get your pricing right. | Employee to Business Owner

Working too hard for too little reward? Get your pricing right. | Employee to Business Owner

It is incredibly common for business owners to find themselves in the trap of working long hours but not to be earning the amount they expected. The usual reason why this happens is because you simply are not charging enough. Don’t let that little voice in your head tell you that you can’t charge more […]

Is Your Approach To Pricing The Right One? | The Blueprint Practice

Is Your Approach To Pricing The Right One? | The Blueprint Practice

I wanted to talk to you today about pricing – it can be a tricky issue to get right and so often when we start out we make the mistake of undercharging for our services. And from that position of undercharging, it can then be very difficult to increase your prices in line with your […]

The Pricing Opportunity That Chemical Companies Are Missing | Forbes

The Pricing Opportunity That Chemical Companies Are Missing | Forbes

Chemical companies that dedicate enormous resources to reducing costs or selling greater volumes often overlook one of the most effective ways to boost margins: improving pricing capabilities. There are plenty of reasons why: Some chemical executives think they can’t control pricing because they sell through partners or they can’t seem to stop price leakage in […]

Hamilton’s $849 Tickets Are Priced Too Low | Harvard Business Review

Hamilton’s $849 Tickets Are Priced Too Low | Harvard Business Review

You’d think that Hamilton’s high prices would rip the scab off the polarizing debate in the arts community over profit and equal accessibility regardless of income. What’s shocking is the lack of consumer backlash: Nary a bad word has been uttered. In tandem with the show’s price increase, Hamilton’s producers have trumpeted their initiatives to provide […]