Tag: under pricing

AEG Presents President Rick Mueller Talks Ticket Sales at Canadian Music Week | Billboard

AEG Presents President Rick Mueller Talks Ticket Sales at Canadian Music Week | Billboard

He cites the recent sale of K-pop boy band BTS. “They couldn’t be hotter. Blew out four shows at the Staples Center [in Los Angeles] in 10 minutes, but the attacks that we would see on the ticketing system from malicious bots, and people who are just trying to manipulate that in the secondary market, […]

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

After a planned break from his incredibly successful gig on Broadway, Bruce Springsteen returned to the stage this week – and brought a windfall with him. His show, Springsteen On Broadway (natch), racked up $2.4 million in sales, which is par for the course since it opened in October. Playing just five times a week, it […]

Apple Reportedly Planning to Release Most Affordable 9.7-inch iPad Ever in Late 2018 | Mac Rumors

Apple Reportedly Planning to Release Most Affordable 9.7-inch iPad Ever in Late 2018 | Mac Rumors

With the new device, the sources expect the tablet market to witness a new wave of price competition among first-tier players including Samsung Electronics, Amazon, Huawei and Lenovo. The sources pointed out that Apple’s new iPad may arrive in the second quarter of 2018 and in addition to regular consumers Apple is also looking to […]

Apple Is Losing Its Luster, by Malcolm Berko | Creators Syndicate

Apple Is Losing Its Luster, by Malcolm Berko | Creators Syndicate

I don’t think Apple (AAPL-$150) will be selling many iWatches this year. AAPL’s iPad sales are down 19 percent year over year, and iPhone sales have begun retreating. AAPL’s premium pricing strategy helps the company maintain strong margins but it limits sales growth. While first quarter revenues are up 4 percent from the same quarter […]

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy.  Sometimes changing the strategy is […]

Under Pricing Your Home As A Marketing Strategy | Active Rain

Under Pricing Your Home As A Marketing Strategy | Active Rain

Under Pricing Homes Is Not A New Strategy Under pricing a home as a marketing strategy to elicit multiple offers has been around for almost two decades, even in a down market. “multiple offers are still here, due in part to a practice that first surfaced in the late 1990s” from the article Sellers underprice, hoping […]

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because ball parks and beer go together so well. Buying the beers also reminded me that in pricing strategy, how you structure your prices is just as important as the prices you set. One […]

Pricing Strategy Simplified | Strategic Pricing Solutions

Pricing Strategy Simplified | Strategic Pricing Solutions

Setting pricing strategies can be complicated, but doing it well is essential to the success of your business.  In Wikipedia, you can find 23 different pricing models listed along with 9 laws of price sensitivity and consumer psychology.  Many companies consider that seeming complexity, and decide they would prefer to simply figure out their costs and […]

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

If anyone had asked you to describe Apple’s pricing strategy in a sentence, this would – until recently – have been extremely easy to do. Apple aims to sell premium products at high margins to upmarket demographics. The company had shown almost no interest in more affordable products pitched to those on tighter budgets. But Apple has […]

The Curious State of Apple Product Pricing | Above Avalon

The Curious State of Apple Product Pricing | Above Avalon

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the “Apple Tax” days, when Apple was accused of pricing products artificially […]