OnDemand WTP Pricing Research

Tag: underpricing

Pricing Mistakes Florists Make by Alison Ellis, Part 3 of 4 | Flirty Fleurs

Pricing Mistakes Florists Make by Alison Ellis, Part 3 of 4 | Flirty Fleurs

For the past 3 weeks I’ve shared some major pricing mistakes florists make. The good news is that each of these mistakes can be easily corrected! I’ll recap the first 3 mistakes in case you missed them…#1. You’ll no longer feel the pressure to quote on the spot. #2. You’re going to aim higher than […]

8 Pricing Dos and Don’ts to Help You Run a Profitable Restaurant | Open for Business

8 Pricing Dos and Don’ts to Help You Run a Profitable Restaurant | Open for Business

DO let the consumer set the price. Tom works with restaurants to set prices for each item on their menus, which are primarily driven by point-of-sale data from the restaurants. “Something that could be way too cheap at $5 in Manhattan would be way too expensive for the same product in Pocatello, Idaho,” he says. “We […]

Pricing News Daily > 11/3/14

Pricing News Daily > 11/3/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing […]

how to price your product without emotion | Step & Stone

how to price your product without emotion | Step & Stone

Jane is starting a business.  She’s done her market research, she knows who her ideal customer is, and she’s decided on the first product to offer. There’s just one sticking point: how to charge for it.  She has settled on a price, but it doesn’t feel quite right.  She’s not alone in thinking this – […]

Pricing News Daily > 10/15/14

Pricing News Daily > 10/15/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Make More Money Without Being Perfect | Strategic Pricing Solutions

Make More Money Without Being Perfect | Strategic Pricing Solutions

Fear of change and fear of failure often cause companies to abandon their efforts to be more strategic in their pricing decisions.  Statements like “We will lose business if we raise prices”, or “Sales knows their customers best and how much their customers are willing to pay” are symptomatic of those fears.  While there may […]

Pricing News Daily > 9/24/14

Pricing News Daily > 9/24/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Pricing Strategy Segmentation and its Impact on Portfolio Profitability | ProfitStars

Pricing Strategy Segmentation and its Impact on Portfolio Profitability | ProfitStars

In a blog I published here on July 31, 2013, I discussed the notion of “one size fits all” pricing as one of the biggest contributors to underperformance in loan portfolios. Due to inelastic costs, the size of the loan being booked is one of the most significant factors in that loan’s profitability. Holding other […]

Don’t Let Pricing Become a Pitfall | Carol Roth

Don’t Let Pricing Become a Pitfall | Carol Roth

Many small business owners and solopreneurs (especially those in professional services) have trouble figuring out how much to charge their clients. It’s brain – and nerve – wracking, particularly when you’re starting out in business. Pricing mistakes can trip up the most talented and skilled small biz professionals as they risk… Under-pricing their services because […]

Pricing News Daily > 8/27/14

Pricing News Daily > 8/27/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]