Tag: Upselling

Study of Candy Crush players finds virtual currency buyers don’t go for upsells | TechCrunch

Study of Candy Crush players finds virtual currency buyers don’t go for upsells | TechCrunch

The upsell we all fall for at fast food joints and places like Costco doesn’t seem to work on purchasers of in-game currencies, according to a study conducted on millions of Candy Crush players. Turns out the decision to buy fictional bars of gold isn’t quite rational, economically speaking. Who would have thought? For two […]

Struggling to Find Buyers Online? A Change to Your Pricing Strategy Might Help | Business 2 Community

Struggling to Find Buyers Online? A Change to Your Pricing Strategy Might Help | Business 2 Community

Marketing has much of its roots in pricing. What you charge sends a direct message to the market about what your product is worth. Often, this message is louder and clearer than any amount of copy you write. As you try to find buyers online, your price is an important consideration. Although it’s not the […]

Should You Include Upgrades or Charge for Them? | Pragmatic Pricing

Should You Include Upgrades or Charge for Them? | Pragmatic Pricing

Three times in the last few months I’ve been asked a version of the question, “should we charge for new capabilities or include them in the standard product?” Here is one of those questions and my response: What are your thoughts on building great visionary products but instead of charging for them the company includes […]

Pricing News Daily > 3/24/15

Pricing News Daily > 3/24/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing […]

Pricing News Daily > 2/27/15

Pricing News Daily > 2/27/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in […]

How Slack will break the SaaS pricing model as we know it… for the better | Medium

How Slack will break the SaaS pricing model as we know it… for the better | Medium

The Slack pricing model and payment terms, though, is something that turned many heads, including a brief look of shock from the host Jason Lemkin when Slack CEO Stewart Butterfield first explained. The standard pricing set by Salesforce and many others years ago was the fixed, pay for seat model. You commit annually to a […]

Pricing News Daily > 11/13/14

Pricing News Daily > 11/13/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most […]

Pricing News Daily > 11/12/14

Pricing News Daily > 11/12/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Why Americans Are Paying Much More for Cars | Businessweek

Why Americans Are Paying Much More for Cars | Businessweek

The blistering pace of recent car sales has been one of the U.S. economy’s more bullish indicators. There’s new evidence that the auto industry is even hotter than many thought. The car world tends to focus on units sold, which is to say the total number of vehicles rolling out of dealerships during any given […]

Pricing News Daily > 10/23/14

Pricing News Daily > 10/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]