OnDemand WTP Pricing Research

Tag: Value Based Buying

New Survey Uncovers the Perceived Value in Free Apps | Yahoo! Finance

New Survey Uncovers the Perceived Value in Free Apps | Yahoo! Finance

A new study brings to light the dollar value consumers place on the free apps billions of people around the world use every day. Commissioned by McGuffin Creative Group and conducted by Digital Third Coast, the study shows that many of the most popular apps — from Google Maps to Instagram — have loyal user […]

Disney Confirms Disney+, ESPN+ & Hulu Bundle Pricing | CBR

Disney Confirms Disney+, ESPN+ & Hulu Bundle Pricing | CBR

A rumored media package bundling Hulu, Disney+ and ESPN+ was confirmed today by Disney CEO Bob Iger during the company’s quarterly earnings call. The bundle will be available for purchase on Nov. 12, the same day the Disney+ streaming service launches, and will be priced at $12.99 per month. Rumors of the media bundle first […]

Tips for Editioning and Pricing Fine-Art Photographs | PDN Online

Tips for Editioning and Pricing Fine-Art Photographs | PDN Online

Learning the business of professional fine-art photography can be challenging, especially for emerging photographers. Determining how to price and edition work can be particularly difficult. There are few hard and fast rules, beyond the axiom that you can always raise your prices but should never lower them, because you undermine the value of your work. […]

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the product, the higher the price you […]

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the optimum […]

Guidelines for Pricing Your Green Goods and Solutions | Online NET WEB

Guidelines for Pricing Your Green Goods and Solutions | Online NET WEB

One of the most common queries in relation to green advertising and marketing and promoting much more eco-friendly products is what value must be charged for them. This can be a tricky concern because people who run a enterprise, and their loyal clients, can often hesitate when it comes to altering prices. And folks who […]

Disneyland ticket prices have increased more than 5,000% since 1955 opening, study finds | Orange County Register

Disneyland ticket prices have increased more than 5,000% since 1955 opening, study finds | Orange County Register

Disneyland ticket prices have skyrocketed more than 5,000% since the Anaheim theme park opened in 1955, according to a new study. A study from the United Kingdom-based Play Like Mum mommy blog looked at the rising costs of admission tickets over the past six decades at Disney theme parks around the world. Disneyland admission cost […]

Ticket details for men’s T20 World Cup confirmed | cricket.com.au

Ticket details for men’s T20 World Cup confirmed | cricket.com.au

Affordable family pricing was the key focus as the ticketing details for the Men’s T20 World Cup in Australia next year were announced at a launch event in Sydney. Australia will host the next major global cricket event with the women’s and men’s T20 showpiece tournaments coming down under for the first time. While women’s […]

It’s Not Your Job to Save Your Customers Money. Here’s How to Overcome the Anxiety of Pricing | Inc.com

It’s Not Your Job to Save Your Customers Money. Here’s How to Overcome the Anxiety of Pricing | Inc.com

I call it the “Pricing Panic.” It’s when you are talking to a client about pricing, and you assume that there’s no way they’ll ever pay your price, so you start thinking of ways to discount the price before the conversation even starts. It’s one of the most challenging things about starting a business, especially a […]

Three Tips To Set The Price Point For Your Product Or Service | Entrepreneur

Three Tips To Set The Price Point For Your Product Or Service | Entrepreneur

Setting the price point for your product or service is one of the biggest obstacles to success when starting a business. You could have the best offering in the world, but without charging the right amount you will either lose money or lose customers. Either way, you’ll be out of business before you know it. Here are […]