OnDemand WTP Pricing Research

Tag: Value Based Buying

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

Managing price increases is not always easy. Nor is it to determine how much to increase prices with. This ebook from PriceBeam provides readers with 7 easy steps to successfully increase prices. In this book you will learn: How price research will help with the justification of the increase by looking at the needs of […]

Support Value-based Pricing with WTP Market Research Globally from PriceBeam

Support Value-based Pricing with WTP Market Research Globally from PriceBeam

Pricing, Marketing, and Finance teams struggle to capture fresh, reliable, and actionable willingness to pay data. PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers customers’ willingness to pay for any product or service so you can optimize prices for all market segments GLOBALLY.  Responses in as little as […]

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: […]

Retailers Brace for Returns This Holiday Season | eMarketer Retail

Retailers Brace for Returns This Holiday Season | eMarketer Retail

Nearly three-fourths of respondents (72%) said they had returned apparel in the past because it didn’t fit properly. Separate research from Navar reveals that apparel returns have actually declined this year, while returns of categories other than clothing, shoes, consumer electronics and home products have increased. Returns do affect margins, but all isn’t lost. “It can cost twice […]

Pricing Trends to Consider in 2019 | PriceBeam

Pricing Trends to Consider in 2019 | PriceBeam

With just under a month to 2019 we have looked at different market trends, spoken with customers and partners, and read the latest in pricing literature, in order to find trends around how best-performing companies are approaching pricing in 2019. Here are 5 trends in pricing. #1: From Guesswork to Data-Driven Pricing Insights Price points […]

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]

8 Characteristics of a Successful Price Increase | PriceBeam

8 Characteristics of a Successful Price Increase | PriceBeam

This is the time of year when many companies are planning or executing price increases for the new year. Some are successful and reap considerable improvements in profitability. Others have difficulty in making the price increase stick. And others simply fail to implement a price increase. Over many years working in the pricing industry, I […]

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Willingness-to-Pay evolves over time Most products and services experience a development in willingness-to-pay (WtP) over time. For some products, illustrated by the chart on the left, WtP declines, as customers consider it less valuable. This can be the case for perishable goods, but also many technology products, where there is a novelty factor, or where […]

Pricer’s Points: Getting the right price right |  Loon Lee Spielmann

Pricer’s Points: Getting the right price right | Loon Lee Spielmann

Where there is unique value differentiation, value-based pricing can apply according to customer’s willingness to pay. Where there is little value differentiation, then competitive pricing rules, to get the best price. Where there is no value differentiation, a simple price can be generated with a cost-based approach. However if you are a pricing professional, and someone comes up […]

Research Reveals Disconnect Between Retailers and Consumers on Pricing | WWD

Research Reveals Disconnect Between Retailers and Consumers on Pricing | WWD

Apparently, shoppers’ views of price points are completely different from those of the executive leaders behind the brands and products they buy. Research released today at the WWD Apparel and Retail CEO Summit by technology solution provider First Insight Inc. reveals that there’s a “significant disconnect between senior retail executives and consumers” regarding low prices. […]