Tag: Value Based Pricing

Coke and McDonald’s Are Raising Prices. Should You Do the Same? | Inc.com

Coke and McDonald’s Are Raising Prices. Should You Do the Same? | Inc.com

According to the Wall Street Journal, companies that sell to consumers (like Clorox, McDonalds, and Coca-Cola) are raising prices to take advantage of increased consumer confidence and in anticipation of higher inflation rates. This news might lead companies that aren’t consumer giants (which covers most everyone reading this post, I suspect) to consider whether this is […]

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

DESCRIPTION (Level 600 Workshop) The digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive disruption in industrial sectors. As a result, PwC states in their DigitalIQ report that 73% of executives are investing in internet of things (IoT) and 54% in artificial intelligence (AI). ABB predicts that […]

Pricer’s Points: To Capture Your Value, You Must Communicate Your Value | Tim Williams

Pricer’s Points: To Capture Your Value, You Must Communicate Your Value | Tim Williams

The work and solutions provided by your firm have likely created millions of dollars of value for your clients. How much of that value have you captured? When we leave money on the table, it’s not just because we have under-priced the work. It’s also because we have under-communicated our value. Worse still, we have […]

Pricer’s Points: Getting Pricing Wrong | Colleen Francis

Pricer’s Points: Getting Pricing Wrong | Colleen Francis

Recently I was at a large gathering of CEOs: all sharp thinkers who want to see their companies grow. While I’d been invited to address their forum to talk about the sales process, what many of them really wanted to ask me about afterwards was where they fit in that process. Specifically: do CEOs need to […]

Pricing: How deep do you discount? | Source Global Research

Pricing: How deep do you discount? | Source Global Research

How much do you have to discount your consulting fee rates for if you want to have an impact on buying behaviour? 5%? 10%? 20%? Research we carried out five years ago suggested that small price cuts make no difference, except perhaps to the procurement manager who has the lonely and thankless task of demanding […]

Can Cognitive Biases be Used to Fix Prices? | Entrepreneur

Can Cognitive Biases be Used to Fix Prices? | Entrepreneur

How should we price our product? Should we start low, deliver value and then demand a higher price? Or should we start high? Price-Quality Heuristic Most people are aware of price-quality heuristic, maybe not by that name. Heuristics, simply put, are the mental shortcuts that people employ to make quick judgements. Price-quality heuristic is the […]

The NBA is selling lower-priced versions of League Pass | Digiday

The NBA is selling lower-priced versions of League Pass | Digiday

The NBA is diversifying its subscription product, NBA League Pass, to offer more lower-cost pricing options outside its core $200 package. This season, the NBA started selling access to a full game for $6.99, through the NBA’s app, League Pass and B/R Live, a streaming service operated by Bleacher Report. Starting later this year, it […]

B2B’s payment challenges extend to pricing | PaymentsSource

B2B’s payment challenges extend to pricing | PaymentsSource

If only the B2B buying process were as simple as ordering a pair of shoes online. You’d find, say, a fleet of 18-wheelers, configured exactly how you want them, in the exact models you need. With a click of a button, you’d have an exact quote ready to go. In less than a few minutes, […]

Understanding Value-Based Pricing in Business | See Girl Work

Understanding Value-Based Pricing in Business | See Girl Work

Good freelancers price by the value they provide to their clients. Pricing by value emphasizes quality and benefits, not quantity or speed. Here’s how to implement a value-based pricing strategy. Since I started my freelance content writing business a little over a year ago, I’ve gone through several iterations of my pricing strategy. At first, […]

What really matters in B2B dynamic pricing | McKinsey

What really matters in B2B dynamic pricing | McKinsey

Companies that succeed at analytics-based pricing build a strong foundation—and include their salesforce in developing it from the start. Like many of its peers, a medical-technology company was struggling to adapt to changing market dynamics. Its traditional relationship-based sales model was coming under threat from increased competition and scrutiny from hospitals, while end users, especially […]