OnDemand WTP Pricing Research

Tag: Value Based Pricing

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Workshop: Pricing Innovation – Setting the Right Price for New Products or Services | PriceBeam

Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies […]

Why Litecoin Prices Have Doubled This Year | Forbes

Why Litecoin Prices Have Doubled This Year | Forbes

Litecoin has been having a good year. While many digital currencies have been struggling during the so-called crypto winter, litecoin has been enjoying significant upside. Thus far in 2019, the cryptocurrency has rallied more than 100%, climbing from $30.35 on January 1 to $62.77 on March 17, CoinMarketCap data shows. [Ed note: Investing in cryptocoins or tokens is […]

Pricing Educational Events Update > March 2019

Pricing Educational Events Update > March 2019

Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]

Spotify warns of HUGE price rise that could add £35 onto your bill – and he’s blaming Apple for the rogue hike | The Sun

Spotify warns of HUGE price rise that could add £35 onto your bill – and he’s blaming Apple for the rogue hike | The Sun

SPOTIFY has warned of a potential price hike for customers around the world – as a result of an ongoing spat with Apple. The music streaming app’s boss claims that Apple takes too large a cut of its subscription fees, and may need to hit Brits with bigger monthly payments to stay profitable. Any app […]

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it […]

Spotify gets 1 million users in India with dirt cheap subscriptions | Business Insider

Spotify gets 1 million users in India with dirt cheap subscriptions | Business Insider

Within just a week of being launched in India, Spotify has apparently garnered a million users — in spite of legal troubles with Warner Music Group. Even though Spotify hit a few speed bumps prior to being launched in India, its strong start could be as a result of its competitive pricing strategy. In the […]

You Can’t Compete On Price Long-Term. 14 Ways to Strategically Differentiate Your Brand. | Forbes

You Can’t Compete On Price Long-Term. 14 Ways to Strategically Differentiate Your Brand. | Forbes

Really good branding is hard. The ability to craft a combination of tangible and intangible assets that can become a powerful feeling internalized by your customers is not easy. If it was, everyone would build a great brand. To be clear, there are great brands for which we believe there is no substitute and then […]

Cement price hike: Make no mistake, it doesn’t signal return of pricing power | The Economic Times

Cement price hike: Make no mistake, it doesn’t signal return of pricing power | The Economic Times

NEW DELHI: The recent hike in cement prices amid rising demand has made investors take a relook at the sector, which has gone through a rough patch in the recent past. Many brokerages and independent analysts say the price hike will help improve margins and increase profitability of cement manufacturers over the next two years. […]

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market. Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German […]

These 5 Factors Are Influencing Your Dream Home’s Asking Price | realtor.com®

These 5 Factors Are Influencing Your Dream Home’s Asking Price | realtor.com®

Ever gotten excited about a house for sale, then looked at the price and thought, “Are they out of their minds?” Yeah, us too. It can be a disheartening moment when you’re house hunting. And that jaw-dropping asking price might simply seem like an arbitrary, money-grabbing number that’s keeping you from your dream home. But […]