Tag: Value Based Pricing

Is pricing a piece of cake or are you risking a soggy bottom line? | The Drum

Is pricing a piece of cake or are you risking a soggy bottom line? | The Drum

Generating profit is a pretty straightforward recipe – the key ingredients of profit, as we know, are price, volume and cost. Sadly, while the recipe is quite simple, putting the right amount of each ingredient into your mixing bowl is usually where the problems creep in and can leave you with a soggy bottom line. […]

Bobbi Brown Is Launching a Line of Affordable Lip Products | Allure

Bobbi Brown Is Launching a Line of Affordable Lip Products | Allure

The only thing that makes us happier than a good beauty bargain is when said bargain comes from a high-end brand — like, say, Bobbi Brown. With us? We’ve got some news you’re going to love: Bobbi Brown Cosmetics is officially launching a lower-priced range of makeup. After taking the no-makeup look to the next […]

Oz competition authority wades in to pricing dispute | Port Strategy

Oz competition authority wades in to pricing dispute | Port Strategy

The Australian Competition and Consumer Commission (ACCC) made a declaration on port access services after coal exporter Glencore objected to major price increases, which the Port of Newcastle sought to overturn. However, the court ruled against the port’s application. Ports Australia chief executive Mike Gallacher said the decision raised “serious questions about the long term […]

Rent-A-Center (RCII) Strategic Plans Bode Well for the Stock | Zacks.com

Rent-A-Center (RCII) Strategic Plans Bode Well for the Stock | Zacks.com

Management has undertaken initiatives to strengthen the performance of its Core U.S. segment. The company expects to reap benefits from its Flexible Labor and Sourcing & Distribution endeavors. Moreover, management has been gradually making a shift in its pricing strategy at the Core U.S. unit – from a cost-based pricing technique to a data-driven, market-responsive […]

iflix Launches Direct Carrier Billing with Fortumo | Business Wire

iflix Launches Direct Carrier Billing with Fortumo | Business Wire

iflix has leveraged Fortumo’s Payments API to expand its payment reach across its Asian markets, allowing iflix to roll out direct carrier billing for multiple mobile operators at once utilising Fortumo’s pre-existing integrations with the carriers. iflix can simultaneously use advanced features of direct carrier billing such as free trials dynamic pricing with a fully […]

What Is Value Range Pricing in Real Estate? | realtor.com®

What Is Value Range Pricing in Real Estate? | realtor.com®

What is value range pricing in real estate? It’s when home sellers, rather than listing their home at a certain price, put up a range instead. For instance, rather than listing a home for $500,000, the ad will indicate that the sellers are looking for offers in the vicinity of $475,000 to $525,000. Also known as variable range pricing, or VRP, this type […]

KnocKnocK founder Jordan Liu on why you should purposely start your business small and un-scalable | e27

KnocKnocK founder Jordan Liu on why you should purposely start your business small and un-scalable | e27

The convenience of pickup/delivery is actually just one pain point of traditional shops which mobile internet technologies in 2014 were well-developed enough to improve efficiency and reduce cost. We studied a few sectors of household chores and found that laundry services had the highest frequency of usage, and decided to give it a try. KnocKnocK […]

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

How Pricing Figures in FireEye’s Transformational Strategy | Market Realist

FireEye’s “holistic pricing” strategy Earlier in this series, we discussed FireEye’s (FEYE) transformational strategy and the Helix platform’s role in it. Let’s discuss what role pricing and packaging could play in FireEye’s strategy. FireEye aims to simplify its pricing strategy as the company shifts from hardware-based offerings to subscription-based offerings. FireEye noted that it aims […]

Pricing Strategy: Labor Theory of Value versus Value-based Pricing | WhatTheyThink

Pricing Strategy: Labor Theory of Value versus Value-based Pricing | WhatTheyThink

Companies within in the printing industry have historically had a manufacturing mentality—they subscribe to the labor theory of value, which states that the value of a service is determined by the amount of labor that goes into production. Now, thousands of firms in a variety of industries are pricing their services according to the external […]

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-based pricing is a technique for setting the price of a product or service based on the economic value it offers to customers. This pricing strategy allows companies to capture the maximum amount that a customer is willing to pay in order to significantly improve company profits. Product managers, especially in B2B settings such as industrial […]