Tag: Value Based Pricing

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

With a New App, You Can Live the Yacht Life for $120 a Day | Bloomberg

Yachting the French Riviera carries connotations of Champagne-fueled deck parties, zipping around the turquoise sea on jet skis, and having a crew to spray your sun-dappled face with Evian mist—all for the bare-minimum price of $10,000 per week. … Sort of like Bolt Bus or MegaBus, Float is built on the principle of dynamic pricing: […]

Customer Value: The Price of Paradise | Strategic Pricing Solutions

Customer Value: The Price of Paradise | Strategic Pricing Solutions

Earlier this year, my wife and I moved to Florida.  With year-round nice weather, palm trees and white sandy beaches, it seems like Paradise.  Last week Hurricane Irma came through and reminded us of the true price of paradise.  It also reminded me that buyers make trade-offs in every purchase decision, and your pricing strategies […]

Best Buy’s Secrets for Thriving in the Amazon Age | The New York Times

Best Buy’s Secrets for Thriving in the Amazon Age | The New York Times

Happy-looking people were huddled around tables filled with the latest gadgets from Microsoft and Apple. The video game aisle was bustling. Blue-shirted employees were helping a customer pick from a glowing wall of flat-screen TVs. There was a line — a line! — at the checkout counter. Many people, myself included, assumed that the entire […]

Is pricing a piece of cake or are you risking a soggy bottom line? | The Drum

Is pricing a piece of cake or are you risking a soggy bottom line? | The Drum

Generating profit is a pretty straightforward recipe – the key ingredients of profit, as we know, are price, volume and cost. Sadly, while the recipe is quite simple, putting the right amount of each ingredient into your mixing bowl is usually where the problems creep in and can leave you with a soggy bottom line. […]

Bobbi Brown Is Launching a Line of Affordable Lip Products | Allure

Bobbi Brown Is Launching a Line of Affordable Lip Products | Allure

The only thing that makes us happier than a good beauty bargain is when said bargain comes from a high-end brand — like, say, Bobbi Brown. With us? We’ve got some news you’re going to love: Bobbi Brown Cosmetics is officially launching a lower-priced range of makeup. After taking the no-makeup look to the next […]

Oz competition authority wades in to pricing dispute | Port Strategy

Oz competition authority wades in to pricing dispute | Port Strategy

The Australian Competition and Consumer Commission (ACCC) made a declaration on port access services after coal exporter Glencore objected to major price increases, which the Port of Newcastle sought to overturn. However, the court ruled against the port’s application. Ports Australia chief executive Mike Gallacher said the decision raised “serious questions about the long term […]

Rent-A-Center (RCII) Strategic Plans Bode Well for the Stock | Zacks.com

Rent-A-Center (RCII) Strategic Plans Bode Well for the Stock | Zacks.com

Management has undertaken initiatives to strengthen the performance of its Core U.S. segment. The company expects to reap benefits from its Flexible Labor and Sourcing & Distribution endeavors. Moreover, management has been gradually making a shift in its pricing strategy at the Core U.S. unit – from a cost-based pricing technique to a data-driven, market-responsive […]

iflix Launches Direct Carrier Billing with Fortumo | Business Wire

iflix Launches Direct Carrier Billing with Fortumo | Business Wire

iflix has leveraged Fortumo’s Payments API to expand its payment reach across its Asian markets, allowing iflix to roll out direct carrier billing for multiple mobile operators at once utilising Fortumo’s pre-existing integrations with the carriers. iflix can simultaneously use advanced features of direct carrier billing such as free trials dynamic pricing with a fully […]

What Is Value Range Pricing in Real Estate? | realtor.com®

What Is Value Range Pricing in Real Estate? | realtor.com®

What is value range pricing in real estate? It’s when home sellers, rather than listing their home at a certain price, put up a range instead. For instance, rather than listing a home for $500,000, the ad will indicate that the sellers are looking for offers in the vicinity of $475,000 to $525,000. Also known as variable range pricing, or VRP, this type […]

Segmentation Is a Critical Part of Channel Management | Strategic Pricing Solutions

Segmentation Is a Critical Part of Channel Management | Strategic Pricing Solutions

The challenge that Under Armour is facing is the exact reason most luxury brands limit their channels to high-end stores where shoppers are not price-sensitive.  If the luxury brands want to target more price-sensitive customers, they develop new products or brands that do not have the same cachet or premium pricing.  By doing so, they […]