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Tag: value capture

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy.  Sometimes changing the strategy is […]

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because ball parks and beer go together so well. Buying the beers also reminded me that in pricing strategy, how you structure your prices is just as important as the prices you set. One […]

Pricing Strategy Simplified | Strategic Pricing Solutions

Pricing Strategy Simplified | Strategic Pricing Solutions

Setting pricing strategies can be complicated, but doing it well is essential to the success of your business.  In Wikipedia, you can find 23 different pricing models listed along with 9 laws of price sensitivity and consumer psychology.  Many companies consider that seeming complexity, and decide they would prefer to simply figure out their costs and […]

Pricing Educational Products: Two Essential Factors – Part I | Tagoras

Pricing Educational Products: Two Essential Factors – Part I | Tagoras

It’s easy to feel a lack of control around pricing for your educational products. Competitor prices, demands from customers, and the presence of free products in the market are among the many factors that can make you feel you need to lower price. At the same time, pricing is the most powerful lever available for […]

Don’t Chase Pricing Ghosts | Strategic Pricing Solutions

Don’t Chase Pricing Ghosts | Strategic Pricing Solutions

Today is Halloween, but it is no time to be spooked by the challenge of increasing prices to fully capture the value of your products or services.  In nearly every company, opportunities exist to capture more value from select customers or products.  However, those opportunities are often not where you think they are, so do […]

8 Reasons Companies Don’t Capture More Value | HBR

8 Reasons Companies Don’t Capture More Value | HBR

The challenge for executives is, of course, to manage their conflicting goals, or so-called trade-offs. The most prevalent tension to resolve is between market share (or sales revenue) and margin. If the product manager in a consumer packaged goods company is focused on gaining market share within her category (perhaps because her bonus is predicated […]