OnDemand WTP Pricing Research

Tag: Value Creation

Council Post: How To Increase The Average Revenue Per User For SaaS | Forbes

Council Post: How To Increase The Average Revenue Per User For SaaS | Forbes

Introduce Variable Or Scalable Pricing If you’re just charging subscribers a flat monthly price for your software, then you need to introduce variable or scalable pricing. Flat pricing is great when you’re just starting out and trying to attract your first users. But once you’ve got a decent-sized customer base and want to increase ARPU, […]

Understanding SaaS Pricing Strategies | CMS Wire

Understanding SaaS Pricing Strategies | CMS Wire

The SaaS industry is laden with products, from martech to accounting software to ecommerce platforms, and surviving in this hectic industry is no easy feat. Products with a healthy product-market fit have a good chance, but outside of their core features, there’s one key to success — and simultaneously, to failure — that every SaaS […]

Is Per Seat Pricing Right for the UC Market? | UC Today

Is Per Seat Pricing Right for the UC Market? | UC Today

We live in a subscription based world. In 2019, you can listen to music on demand, watch TV on demand and even order your dishwasher tablets to your door on a quarter by quarter basis. So, when it comes to Unified Comms, have vendors got it right with the per seat pricing? Treating businesses like […]

Council Post: Nine Signs It’s Time To Raise Your Prices | Forbes

Council Post: Nine Signs It’s Time To Raise Your Prices | Forbes

A major part of running a successful business is knowing at what price to value your services or products. Entrepreneurs and business owners must ensure a balance in price between costs and gains. While low prices are certainly an attractive selling point, a variety of factors can bring pressure to bear on your bottom line, […]

Cement price hike: Make no mistake, it doesn’t signal return of pricing power | The Economic Times

Cement price hike: Make no mistake, it doesn’t signal return of pricing power | The Economic Times

NEW DELHI: The recent hike in cement prices amid rising demand has made investors take a relook at the sector, which has gone through a rough patch in the recent past. Many brokerages and independent analysts say the price hike will help improve margins and increase profitability of cement manufacturers over the next two years. […]

‘Call for Pricing’ is trending in SaaS – and that’s not good | diginomica

‘Call for Pricing’ is trending in SaaS – and that’s not good | diginomica

SaaS vendors are less transparent about their pricing today than they were just a few years ago. Why? Given that SaaS companies don’t carry the same implementation and maintenance costs as old-school ERPs, pricing transparency should be a way for these businesses to stand out and compete in an already crowded field. Curiously, the data […]

The Entrepreneur’s Dilemma: Is Explaining the Product Price their Right Or Yours? | Entrepreneur

The Entrepreneur’s Dilemma: Is Explaining the Product Price their Right Or Yours? | Entrepreneur

When an entrepreneur fixes the price of a product, it’s set on reflection to the target consumer. This brings its own ethical dilemma and challenges. But do entrepreneurs have an ethical demand to communicate the product price change? Entrepreneurship is a mix of commitment, unending effort and a summation of calculated risk. It’s a constant […]

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Willingness-to-Pay evolves over time Most products and services experience a development in willingness-to-pay (WtP) over time. For some products, illustrated by the chart on the left, WtP declines, as customers consider it less valuable. This can be the case for perishable goods, but also many technology products, where there is a novelty factor, or where […]

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put: Without pushback, you’re leaving profits on the table and making your team complacent. Two things […]