Tag: Value Creation

5 Don’t-Miss Angles for Pricing a New Software Product | DevPro Journal

5 Don’t-Miss Angles for Pricing a New Software Product | DevPro Journal

You saw a need in the market. You developed a brilliant application to solve the problem. Now, what do you charge for it? Pricing a new software product can be a tricky thing — especially if you’re a normal, red-blooded entrepreneur and you want to maximize your income from it. You’ve probably heard that you […]

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

When it comes to getting a quality night’s sleep, sheets are just as important as more obvious items like mattresses and pillows. Brooklinen, a startup specializing in amazingly high-quality sheets at reasonable prices, is easily one of Insider Picks’ favorite places to buy them. We’ve written about their superb comfort and even named their Luxe […]

As the price of software robots drops, HR’s interest rises | TechTarget

As the price of software robots drops, HR’s interest rises | TechTarget

Software robot costs are declining But there are now more vendors providing RPA products, and it’s driving down costs, Liebross said. A project that once might have cost millions of dollars to deploy can now be done for tens of thousands of dollars, making the ROI easier to achieve, he said. The cost of software […]

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

In this, the second in our series of “ARI Management Masterclass” features, we are taking a look at pricing strategies. Between now and the end of the year, we are going to present you with a carefully selected group of in-depth features looking at the “Six Deadly Sins” that many aggregates businesses commit every day. […]

DENNIS ZINK: My two cents on pricing | Herald-Tribune

DENNIS ZINK: My two cents on pricing | Herald-Tribune

According to Wikipedia, pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business’s marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market-place, competition, […]

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

NEW DELHI: India has sought World Bank’s help to put in place an adequate pricing mechanism for various kinds of software products hosted on the national procurement portal, an online marketplace for government departments and state-run companies to buy various goods and services. “GeM (Government e-Marketplace) is grappling with benchmarking of proprietary software and items […]

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing is the center of any business. It is everything you do from your copy writing and marketing to your product and support works to drive people to your pricing page and justify the number you’re charging. Pricing isn’t hard, it’s a process. Let us walk through the SaaS pricing pages of one of the […]

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

You may get turned off if you are not able to create value or compete and a single-digit rev share. If a buyer sees there are three prices for the exact same thing, they will want the most cost-effective path. [Exchanges and SSPs] may have to compress their prices, or it could be worse than […]

WHAT GOES INTO PRICING A SOFTWARE ESTIMATE | RICK REA

WHAT GOES INTO PRICING A SOFTWARE ESTIMATE | RICK REA

If you have ever shopped around for development help, you probably received a wide range of estimates. Why is that? How would it cost one team $500,000 and another team $100,000 to complete the same project? I’m the founder of a JavaScript development agency in Boston, and we have been on both sides of the […]

The first steps towards value pricing | Karbon

The first steps towards value pricing | Karbon

Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated and a larger focus in placed on advisory services. Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated […]