Tag: Value Creation

DENNIS ZINK: My two cents on pricing | Herald-Tribune

DENNIS ZINK: My two cents on pricing | Herald-Tribune

According to Wikipedia, pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business’s marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market-place, competition, […]

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

NEW DELHI: India has sought World Bank’s help to put in place an adequate pricing mechanism for various kinds of software products hosted on the national procurement portal, an online marketplace for government departments and state-run companies to buy various goods and services. “GeM (Government e-Marketplace) is grappling with benchmarking of proprietary software and items […]

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing is the center of any business. It is everything you do from your copy writing and marketing to your product and support works to drive people to your pricing page and justify the number you’re charging. Pricing isn’t hard, it’s a process. Let us walk through the SaaS pricing pages of one of the […]

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

You may get turned off if you are not able to create value or compete and a single-digit rev share. If a buyer sees there are three prices for the exact same thing, they will want the most cost-effective path. [Exchanges and SSPs] may have to compress their prices, or it could be worse than […]

WHAT GOES INTO PRICING A SOFTWARE ESTIMATE | RICK REA

WHAT GOES INTO PRICING A SOFTWARE ESTIMATE | RICK REA

If you have ever shopped around for development help, you probably received a wide range of estimates. Why is that? How would it cost one team $500,000 and another team $100,000 to complete the same project? I’m the founder of a JavaScript development agency in Boston, and we have been on both sides of the […]

The first steps towards value pricing | Karbon

The first steps towards value pricing | Karbon

Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated and a larger focus in placed on advisory services. Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated […]

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

Value pricing is transforming the way many accounting firms are now pricing their services — and the profits they are making. The challenge is, however, is that value pricing isn’t easy to implement. We have to understand the basic fundamentals and here are three of the most critical ones. Mark Wickersham will present the sessions, PRICING […]

Value-Based Pricing: A Smarter Way to Set Freelance Writing Rates | The Write Life

Value-Based Pricing: A Smarter Way to Set Freelance Writing Rates | The Write Life

Want to level up as a freelance writer and start landing bigger contracts and better-paying clients? In The Creative Class, Paul shares the pricing, marketing and productivity skills he’s honed in his 16+ years of freelancing. *Deal alert* The best news of all? Paul is kindly offering The Write Life readers $100 off when you […]

The Sahara Model of Value-Pricing | THCB

The Sahara Model of Value-Pricing | THCB

Surmising that the dying man’s demand for water is bound to be highly price-inelastic (the economist’s jargon for “insensitive to price”), one of the camel riders jumps off his camel and waves a bottle of water in front of the dying man’s face, asking him: “What would you give me for this bottle of water?” […]

What is the future of SMSF software pricing? | BGL Blog

What is the future of SMSF software pricing? | BGL Blog

At my CEO Institute meeting this morning, one of the topics on the agenda was product pricing. It was very appropriate as recently one of the software vendors in our industry announced a 30% price reduction. When I saw this I asked myself, why? Why would someone devalue their product by reducing their price by […]