Tag: Value Creation

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

You may get turned off if you are not able to create value or compete and a single-digit rev share. If a buyer sees there are three prices for the exact same thing, they will want the most cost-effective path. [Exchanges and SSPs] may have to compress their prices, or it could be worse than […]

WHAT GOES INTO PRICING A SOFTWARE ESTIMATE | RICK REA

WHAT GOES INTO PRICING A SOFTWARE ESTIMATE | RICK REA

If you have ever shopped around for development help, you probably received a wide range of estimates. Why is that? How would it cost one team $500,000 and another team $100,000 to complete the same project? I’m the founder of a JavaScript development agency in Boston, and we have been on both sides of the […]

The first steps towards value pricing | Karbon

The first steps towards value pricing | Karbon

Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated and a larger focus in placed on advisory services. Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated […]

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

Value pricing is transforming the way many accounting firms are now pricing their services — and the profits they are making. The challenge is, however, is that value pricing isn’t easy to implement. We have to understand the basic fundamentals and here are three of the most critical ones. Mark Wickersham will present the sessions, PRICING […]

Value-Based Pricing: A Smarter Way to Set Freelance Writing Rates | The Write Life

Value-Based Pricing: A Smarter Way to Set Freelance Writing Rates | The Write Life

Want to level up as a freelance writer and start landing bigger contracts and better-paying clients? In The Creative Class, Paul shares the pricing, marketing and productivity skills he’s honed in his 16+ years of freelancing. *Deal alert* The best news of all? Paul is kindly offering The Write Life readers $100 off when you […]

The Sahara Model of Value-Pricing | THCB

The Sahara Model of Value-Pricing | THCB

Surmising that the dying man’s demand for water is bound to be highly price-inelastic (the economist’s jargon for “insensitive to price”), one of the camel riders jumps off his camel and waves a bottle of water in front of the dying man’s face, asking him: “What would you give me for this bottle of water?” […]

What is the future of SMSF software pricing? | BGL Blog

What is the future of SMSF software pricing? | BGL Blog

At my CEO Institute meeting this morning, one of the topics on the agenda was product pricing. It was very appropriate as recently one of the software vendors in our industry announced a 30% price reduction. When I saw this I asked myself, why? Why would someone devalue their product by reducing their price by […]

Value-based pricing in pharmaceuticals: Hype or Hope? | KPMG Switzerland

Value-based pricing in pharmaceuticals: Hype or Hope? | KPMG Switzerland

In the face of stagnant healthcare budgets and ever-growing demand for care, pharmaceutical companies are under severe pressure to demonstrate the value of their products. Value-based pricing has exciting potential to help improve patient outcomes – and at an affordable cost. External challenges are forcing pharmaceutical companies to change business models from sales push to […]

Winning the sale without dropping the price | MarketingDonut

Winning the sale without dropping the price | MarketingDonut

1. People’s beliefs are reality – to them The problem I see here is that I think you can be too expensive! One of my favourite sayings when it comes to sales (and pricing in particular) is that people’s beliefs are reality – to them. If someone says “that’s too expensive” it may be that […]

How to Avoid the Need to Defend Your Price | The Sales Blog

How to Avoid the Need to Defend Your Price | The Sales Blog

I’ve written a lot about defending your price. But I haven’t yet shared what you can do to not have to defend your pricing in the first place. What can you do to preempt ever having to have a conversation about lowering your price? Here’s the best recipe I know: Open opportunities and get there […]