OnDemand WTP Pricing Research

Tag: Value Creation

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put: Without pushback, you’re leaving profits on the table and making your team complacent. Two things […]

Using Pricing Axis To Grow Your SaaS Company’s Revenue | Dan Martell

Using Pricing Axis To Grow Your SaaS Company’s Revenue | Dan Martell

How do you increase your product lock-in? How do you increase your prices without upsetting your customers? The other day I was reading a great blog post by Brian Halligan, CEO and Co-Founder of Hubspot on going from Startup to Scale-Up. One area that I loved was his thoughts on the “Monetization Decision” What they […]

5 Don’t-Miss Angles for Pricing a New Software Product | DevPro Journal

5 Don’t-Miss Angles for Pricing a New Software Product | DevPro Journal

You saw a need in the market. You developed a brilliant application to solve the problem. Now, what do you charge for it? Pricing a new software product can be a tricky thing — especially if you’re a normal, red-blooded entrepreneur and you want to maximize your income from it. You’ve probably heard that you […]

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

When it comes to getting a quality night’s sleep, sheets are just as important as more obvious items like mattresses and pillows. Brooklinen, a startup specializing in amazingly high-quality sheets at reasonable prices, is easily one of Insider Picks’ favorite places to buy them. We’ve written about their superb comfort and even named their Luxe […]

As the price of software robots drops, HR’s interest rises | TechTarget

As the price of software robots drops, HR’s interest rises | TechTarget

Software robot costs are declining But there are now more vendors providing RPA products, and it’s driving down costs, Liebross said. A project that once might have cost millions of dollars to deploy can now be done for tens of thousands of dollars, making the ROI easier to achieve, he said. The cost of software […]

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

In this, the second in our series of “ARI Management Masterclass” features, we are taking a look at pricing strategies. Between now and the end of the year, we are going to present you with a carefully selected group of in-depth features looking at the “Six Deadly Sins” that many aggregates businesses commit every day. […]

DENNIS ZINK: My two cents on pricing | Herald-Tribune

DENNIS ZINK: My two cents on pricing | Herald-Tribune

According to Wikipedia, pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business’s marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market-place, competition, […]

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

NEW DELHI: India has sought World Bank’s help to put in place an adequate pricing mechanism for various kinds of software products hosted on the national procurement portal, an online marketplace for government departments and state-run companies to buy various goods and services. “GeM (Government e-Marketplace) is grappling with benchmarking of proprietary software and items […]

SaaS Pricing: Lessons from 4 pricing changes | Canny Blog

SaaS Pricing: Lessons from 4 pricing changes | Canny Blog

We launched Canny almost a year ago. During that time, we reached ramen profitability. We also changed our pricing four times. As a bootstrapped startup, we needed to monetize from the start. Not to mention, paying customers is a great signal for product-market fit. We knew pricing would be essential to get right. But this isn’t a […]

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing is the center of any business. It is everything you do from your copy writing and marketing to your product and support works to drive people to your pricing page and justify the number you’re charging. Pricing isn’t hard, it’s a process. Let us walk through the SaaS pricing pages of one of the […]