OnDemand WTP Pricing Research

Tag: Value Creation

‘Call for Pricing’ is trending in SaaS – and that’s not good | diginomica

‘Call for Pricing’ is trending in SaaS – and that’s not good | diginomica

SaaS vendors are less transparent about their pricing today than they were just a few years ago. Why? Given that SaaS companies don’t carry the same implementation and maintenance costs as old-school ERPs, pricing transparency should be a way for these businesses to stand out and compete in an already crowded field. Curiously, the data […]

The Entrepreneur’s Dilemma: Is Explaining the Product Price their Right Or Yours? | Entrepreneur

The Entrepreneur’s Dilemma: Is Explaining the Product Price their Right Or Yours? | Entrepreneur

When an entrepreneur fixes the price of a product, it’s set on reflection to the target consumer. This brings its own ethical dilemma and challenges. But do entrepreneurs have an ethical demand to communicate the product price change? Entrepreneurship is a mix of commitment, unending effort and a summation of calculated risk. It’s a constant […]

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Willingness-to-Pay evolves over time Most products and services experience a development in willingness-to-pay (WtP) over time. For some products, illustrated by the chart on the left, WtP declines, as customers consider it less valuable. This can be the case for perishable goods, but also many technology products, where there is a novelty factor, or where […]

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put: Without pushback, you’re leaving profits on the table and making your team complacent. Two things […]

Using Pricing Axis To Grow Your SaaS Company’s Revenue | Dan Martell

Using Pricing Axis To Grow Your SaaS Company’s Revenue | Dan Martell

How do you increase your product lock-in? How do you increase your prices without upsetting your customers? The other day I was reading a great blog post by Brian Halligan, CEO and Co-Founder of Hubspot on going from Startup to Scale-Up. One area that I loved was his thoughts on the “Monetization Decision” What they […]

5 Don’t-Miss Angles for Pricing a New Software Product | DevPro Journal

5 Don’t-Miss Angles for Pricing a New Software Product | DevPro Journal

You saw a need in the market. You developed a brilliant application to solve the problem. Now, what do you charge for it? Pricing a new software product can be a tricky thing — especially if you’re a normal, red-blooded entrepreneur and you want to maximize your income from it. You’ve probably heard that you […]

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

Premium bedding startup Brooklinen will raise the price on its sheets soon | Business Insider

When it comes to getting a quality night’s sleep, sheets are just as important as more obvious items like mattresses and pillows. Brooklinen, a startup specializing in amazingly high-quality sheets at reasonable prices, is easily one of Insider Picks’ favorite places to buy them. We’ve written about their superb comfort and even named their Luxe […]

As the price of software robots drops, HR’s interest rises | TechTarget

As the price of software robots drops, HR’s interest rises | TechTarget

Software robot costs are declining But there are now more vendors providing RPA products, and it’s driving down costs, Liebross said. A project that once might have cost millions of dollars to deploy can now be done for tens of thousands of dollars, making the ROI easier to achieve, he said. The cost of software […]

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

How good is your pricing strategy and how well does your sales team apply it? | Aggregate Research

In this, the second in our series of “ARI Management Masterclass” features, we are taking a look at pricing strategies. Between now and the end of the year, we are going to present you with a carefully selected group of in-depth features looking at the “Six Deadly Sins” that many aggregates businesses commit every day. […]