OnDemand WTP Pricing Research

Tag: Value Management

Pricing Transformation Q&A: Stephan Liozu, pricing expert | Atlanta Business Chronicle

Pricing Transformation Q&A: Stephan Liozu, pricing expert | Atlanta Business Chronicle

Stephan Liozu, Ph.D., is a pricing expert, sought-after speaker, author of eight pricing books, CVO at Thales Group, and founder of Value Innoruption Advisors. Known as an agent of disruption with more than 30 years in the business, Liozu has worked with Fortune 500 companies and family-owned businesses to generate ideas, value models, value propositions […]

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

Value-Based Pricing& the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it […]

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

DESCRIPTION (Level 600 Workshop) The digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive disruption in industrial sectors. As a result, PwC states in their DigitalIQ report that 73% of executives are investing in internet of things (IoT) and 54% in artificial intelligence (AI). ABB predicts that […]

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

Date: Tue, 1 May, 2018 | 9:00 am – 4:00 pm Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL DESCRIPTION Value-Based Pricing and Differential Value Quantification: Best Practices to Understand, Apply, and Operationalize in Your Organization (Level 600 Workshop) More firms and their pricing leaders are embarking on value-based pricing strategies every year. Research […]