Tag: Value Propositions

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases […]

Amazon package-delivery service to compete with FedEx and UPS | Business Insider

Amazon package-delivery service to compete with FedEx and UPS | Business Insider

Amazon is planning to debut a package-delivery service for businesses that’s designed to compete directly with FedEx and UPS, according to a new report. The Wall Street Journal’s Laura Stevens reported Friday that the e-commerce giant would roll out the service, called Shipping with Amazon, or SWA, in Los Angeles over the next few weeks. […]

Opinion: Inside the Senior Living Pricing Conundrum | Senior Housing News

Opinion: Inside the Senior Living Pricing Conundrum | Senior Housing News

You’d think that obtaining senior living pricing would be easy. Finding the price of a good or service is a pretty straightforward process in most markets. In retail, in hotels, in air travel, restaurants, even hair salons, pricing tends to be listed on the item for purchase or on a menu of services that are […]

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricing is an essential factor of differentiation for retailers along with location advantage. All the stakeholders of retailing have recognized the importance of pricing strategies, have been to redefining the strategy, tactics, and tools for optimizing the pricing strategies. The new digital era of big data, mobile commerce, analytics have changed the pricing strategy dynamics […]

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing is the center of any business. It is everything you do from your copy writing and marketing to your product and support works to drive people to your pricing page and justify the number you’re charging. Pricing isn’t hard, it’s a process. Let us walk through the SaaS pricing pages of one of the […]

Debunking value myths part 2: Value pricing in the age of information | Cosmetics Design Asia

Debunking value myths part 2: Value pricing in the age of information | Cosmetics Design Asia

We spoke with Dr. Jochen Krauss, economist, pricing expert and Managing Partner of Simon-Kucher & Partners to talk through the concept of failure and how brands can improve their value pricing in 2018. Should we fear failure?​ Across all industries, the reality is that a high rate of failure is normal and prevalent. Simon-Kucher estimates […]

Can a strong holiday season save our favorite retailers from bankruptcy? | NBC News

Can a strong holiday season save our favorite retailers from bankruptcy? | NBC News

Struggling brick-and-mortar retailers could get some breathing room this holiday season — but will shopper confidence be enough to stave off bankruptcies in the beleaguered retail sector? So far this season, strategic discounting has encouraged shoppers to buy everything from sweaters to speakers, and analysts are optimistic that stores will be able to avoid the […]

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

AppNexus CEO Brian O’Kelley On Waging A Price War | AdExchanger

You may get turned off if you are not able to create value or compete and a single-digit rev share. If a buyer sees there are three prices for the exact same thing, they will want the most cost-effective path. [Exchanges and SSPs] may have to compress their prices, or it could be worse than […]

Career Mistake 117: Pricing Yourself Out of the Market | HuffPost

Career Mistake 117: Pricing Yourself Out of the Market | HuffPost

Getting a job is similar to selling a house. Most sellers have an emotional attachment to their house and price it way about the COMPS (market rate). Candidates tend to do the same thing – ask for compensation that is far above the market rate and/or more than their education and experience justify. Same result: […]

Project Design: Pricing – how to keep up in an ever-changing landscape | Hidden Wires

Project Design: Pricing – how to keep up in an ever-changing landscape | Hidden Wires

We have all been there; you need to get a proposal out the door today, there are a million and one other things all screaming for your attention and then you realise half the items in your proposal don’t have up-to-date prices. What is the solution? The answer is CSV. Yes, believe it or not […]