OnDemand WTP Pricing Research

Tag: Value Propositions

The Single Most Essential Rule About Pricing | Inc.

The Single Most Essential Rule About Pricing | Inc.

After repeatedly blogging about pricing strategies, at this point I could probably write a book about it. (Hey, maybe I will….) However, in this series of columns, I’m boiling things down to their essence rather than trying to be encyclopedic. So, when it comes to pricing, here’s the most essential rule–the pricing rule that always […]

The Entrepreneur’s Dilemma: Is Explaining the Product Price their Right Or Yours? | Entrepreneur

The Entrepreneur’s Dilemma: Is Explaining the Product Price their Right Or Yours? | Entrepreneur

When an entrepreneur fixes the price of a product, it’s set on reflection to the target consumer. This brings its own ethical dilemma and challenges. But do entrepreneurs have an ethical demand to communicate the product price change? Entrepreneurship is a mix of commitment, unending effort and a summation of calculated risk. It’s a constant […]

Name Your Price [Video] | Internal Groove

Name Your Price [Video] | Internal Groove

How do you feel about pricing your work? Take a clue from this valuable nugget on the importance of stating your price with confidence! FOR CREATIVE VISIONARIES, PRICING CAN SOMETIMES BE AN UNCOMFORTABLE PROCESS. If you are doing work you love, it’s easy to get the wiggles about charging what you are worth. This happens […]

MPs hear price gouging allegations | The Royal Gazette:Bermuda Politics – Mobile

MPs hear price gouging allegations | The Royal Gazette:Bermuda Politics – Mobile

Putting food on the table is a major worry for older residents, the head of an island charity said yesterday. Claudette Fleming, the executive director of Age Concern, said members had raised concerns over price increases in a recent survey. She said that increased cost can force older people “to go without”. Ms Fleming explained: […]

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Willingness-to-Pay evolves over time Most products and services experience a development in willingness-to-pay (WtP) over time. For some products, illustrated by the chart on the left, WtP declines, as customers consider it less valuable. This can be the case for perishable goods, but also many technology products, where there is a novelty factor, or where […]

Ticket price gouging: Crackdown on scalping coming under Labor government | NEWS AU

Ticket price gouging: Crackdown on scalping coming under Labor government | NEWS AU

Bill Shorten has promised to crack down on the “growing scourge” of ticket gouging, which is increasingly robbing fans of the chance to attend major events. Labor says it will introduce a national ban on the use of ticket-buying bot software, which it estimates accounts for as much as 30 per cent of the traffic […]

Think Tank: Five Steps to Win on Relevance, Not Just Price, This Holiday Season | WWD

Think Tank: Five Steps to Win on Relevance, Not Just Price, This Holiday Season | WWD

For retailers, Black Friday and Cyber Monday have largely become a race to the bottom — who can win pure volume with the lowest possible prices? With retail holiday spending expected to exceed $1 trillion this year according to Deloitte’s annual forecast, even a tiny share can mean huge revenues. The question is, how much […]

Deliveroo Australia rolls out dynamic pricing based on distance | news.com.au

Deliveroo Australia rolls out dynamic pricing based on distance | news.com.au

Food delivery company Deliveroo has ditched its flat $5 delivery fee in favour of dynamic pricing based on the restaurant’s distance to the customer. As a result of the variable fees introduced last month, which range from as low as $2.95 to a maximum of $6.95, Deliveroo says “more than 50 per cent” of customers […]

Pricer’s Points: Getting the right price right |  Loon Lee Spielmann

Pricer’s Points: Getting the right price right | Loon Lee Spielmann

Where there is unique value differentiation, value-based pricing can apply according to customer’s willingness to pay. Where there is little value differentiation, then competitive pricing rules, to get the best price. Where there is no value differentiation, a simple price can be generated with a cost-based approach. However if you are a pricing professional, and someone comes up […]