Tag: Value Propositions

Mahindra adopts aggressive pricing strategy with launch of new version of XUV500 | Livemint

Mahindra adopts aggressive pricing strategy with launch of new version of XUV500 | Livemint

Mumbai: In a bid to regain lost ground in the utility vehicle (UV) segment, home-grown auto conglomerate Mahindra and Mahindra Ltd has adopted an aggressive pricing strategy for the third-generation model of its XUV500 SUV (sport utility vehicle), launched Wednesday. Introduced with a base price of Rs12.32 lakh (ex-showroom, Mumbai), the facelift costs almost Rs50,000 […]

Walmart and Uber Team Up to Take on Amazon | Nasdaq.com

Walmart and Uber Team Up to Take on Amazon | Nasdaq.com

Walmart’s approach vs. Amazon’s: speed vs. control The biggest advantage of Walmart’s plan to outsource the crucial last-mile delivery to Uber and Lyft is that it’s fast and cheap. In the short run, this will allow the company to quickly scale, which is apparent when compared to Amazon’s Whole Food pilot delivery service. As previously […]

Amazon could soon offer checking accounts for its customers | Daily Mail Online

Amazon could soon offer checking accounts for its customers | Daily Mail Online

The service, which will entail Amazon picking up packages from businesses and shipping them to consumers, could expand to more cities as soon as this year, the report said. The program is being piloted with Amazon’s third-party sellers, and could eventually be opened to other businesses too, the Journal said adding that Amazon was planning […]

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases […]

Amazon package-delivery service to compete with FedEx and UPS | Business Insider

Amazon package-delivery service to compete with FedEx and UPS | Business Insider

Amazon is planning to debut a package-delivery service for businesses that’s designed to compete directly with FedEx and UPS, according to a new report. The Wall Street Journal’s Laura Stevens reported Friday that the e-commerce giant would roll out the service, called Shipping with Amazon, or SWA, in Los Angeles over the next few weeks. […]

Opinion: Inside the Senior Living Pricing Conundrum | Senior Housing News

Opinion: Inside the Senior Living Pricing Conundrum | Senior Housing News

You’d think that obtaining senior living pricing would be easy. Finding the price of a good or service is a pretty straightforward process in most markets. In retail, in hotels, in air travel, restaurants, even hair salons, pricing tends to be listed on the item for purchase or on a menu of services that are […]

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricing is an essential factor of differentiation for retailers along with location advantage. All the stakeholders of retailing have recognized the importance of pricing strategies, have been to redefining the strategy, tactics, and tools for optimizing the pricing strategies. The new digital era of big data, mobile commerce, analytics have changed the pricing strategy dynamics […]

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing Strategy of HubSpot: The Inventor of ‘Inbound Marketing’ | Pratham Mantri

Pricing is the center of any business. It is everything you do from your copy writing and marketing to your product and support works to drive people to your pricing page and justify the number you’re charging. Pricing isn’t hard, it’s a process. Let us walk through the SaaS pricing pages of one of the […]

Debunking value myths part 2: Value pricing in the age of information | Cosmetics Design Asia

Debunking value myths part 2: Value pricing in the age of information | Cosmetics Design Asia

We spoke with Dr. Jochen Krauss, economist, pricing expert and Managing Partner of Simon-Kucher & Partners to talk through the concept of failure and how brands can improve their value pricing in 2018. Should we fear failure?​ Across all industries, the reality is that a high rate of failure is normal and prevalent. Simon-Kucher estimates […]

Can a strong holiday season save our favorite retailers from bankruptcy? | NBC News

Can a strong holiday season save our favorite retailers from bankruptcy? | NBC News

Struggling brick-and-mortar retailers could get some breathing room this holiday season — but will shopper confidence be enough to stave off bankruptcies in the beleaguered retail sector? So far this season, strategic discounting has encouraged shoppers to buy everything from sweaters to speakers, and analysts are optimistic that stores will be able to avoid the […]