SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Value Propositions

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

Finally! You’ve got a live one. A marketer or other professional who wants you to write something for them, and now they want to know how much it’s going to cost. ACK. Is there anything anyone hates more than deciding what to charge? No, no there is not. If it’s any help at all, everyone […]

Your Brand Can Win Big If The Price Is Right | CMO

Your Brand Can Win Big If The Price Is Right | CMO

How to price their brands is a question increasingly keeping marketers awake at night. Long berated as an enemy of brand equity, the global economic and political upheavals in 2016 have now added weight to the argument that pricing, if thoughtfully and strategically handled, can be a strong brand equity builder. From global currency exchange […]

What is the future of SMSF software pricing? | BGL Blog

What is the future of SMSF software pricing? | BGL Blog

At my CEO Institute meeting this morning, one of the topics on the agenda was product pricing. It was very appropriate as recently one of the software vendors in our industry announced a 30% price reduction. When I saw this I asked myself, why? Why would someone devalue their product by reducing their price by […]

Price is a Verb | The Wiglaf Journal

Price is a Verb | The Wiglaf Journal

After publishing Pricing Done Right, the most common question I have been asked is “What do executives get wrong about pricing?”  That is simple.  They treat price as a noun, not a verb. The Failure of Price as Noun Alone When executives treat price as a noun, it becomes just a number associated with an […]

Importance Of Pricing In Marketing Strategy | IMSoup

Importance Of Pricing In Marketing Strategy | IMSoup

Price is the amount of money charged for a product or service. It is a value a consumer is willing to exchange for the benefit of owning or using a product or service. Most customers equate the price they pay with the value of the product they get in return for the amount. Pricing has […]

The No Pricing Manifesto | Medium

The No Pricing Manifesto | Medium

As a SaaS company, our main KPI was our MRR (Monthly Recurring Revenue). With this per-seat pricing model, we were focused on finding new projects ready to pay for Forest. Another growth lever was to make customers happy with their daily use of Forest and have more of their teammates joining the admin. What we’ve learnt […]

Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies | PRNewswire

Multiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies | PRNewswire

SynopsisMultiplay in the AME: Pricing Discounts and Value-Added Services are Key Operator Strategies’ is a Telecom Insider by Pyramid Research, provides an executive-level overview of the multiplay services market in the AME region, with forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the multiplay services market, analyzing key […]

The price of everything | Manufacturers’ Monthly

The price of everything | Manufacturers’ Monthly

Gut feel. Cost plus. Competition-based. These are three methods often used by companies to determine how much they charge for what they do or make. They are all important inputs to the answer, but not the answer itself, according to Christoph Petzoldt, the Australian managing director and a partner at global management consultants Simon-Kucher & […]

Amazon: Reverse Pricing, And The Rise Of Zero UI | Music Industry Blog

Amazon: Reverse Pricing, And The Rise Of Zero UI | Music Industry Blog

So on the surface Amazon’s new $7.99 is a smart move, pushing a price point into the market that unlocks the next tier of users. The move is less radical than it first appears though, as this price is only available for Amazon Prime subscribers (all others have to pay $9.99). Also Spotify and Deezer’s […]

3 Steps to develop a surefire pricing strategy and get paid what your worth | The Entrepreneur’s Godmother

3 Steps to develop a surefire pricing strategy and get paid what your worth | The Entrepreneur’s Godmother

Many startups fall into the trap of under-valuing what they do. They think they have to keep their prices low until they can prove they’re worth more. Few even have a pricing strategy. What is your product worth? How much should you charge for your services? How do you figure that out? Answering these questions […]