Tag: Value Propositions

With Free Delivery and Zero Surge Pricing, What’s Swiggy Upto? | Dazeinfo

With Free Delivery and Zero Surge Pricing, What’s Swiggy Upto? | Dazeinfo

Be it fancy, hearty meals delivered at door-step or being the savior of late-night food cravings – Swiggy has got our back ! However, it won’t stop there, as Swiggy holds fast to its position – $210 Million Entrant in the Unicorn Club! Reportedly, Swiggy has switched on a subscription-driven playbook to scale the food technology market. The […]

DENNIS ZINK: My two cents on pricing | Herald-Tribune

DENNIS ZINK: My two cents on pricing | Herald-Tribune

According to Wikipedia, pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business’s marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market-place, competition, […]

Amazon already undercutting prices on over-the-counter pills | The Star Online

Amazon already undercutting prices on over-the-counter pills | The Star Online

NEW YORK: As pharmacy chains await Amazon.com Inc’s entry into the prescription-drug market, the online retail giant is already undercutting them for non-prescription medicine for aches, colds and allergies. Median prices for over-the-counter (OTC), private-brand medicine sold by Walgreens Boots Alliance Inc and CVS Health Corp were about 20% higher than Basic Care, the OTC […]

Value Pricing in the PR Profession | ODwyer’s

Value Pricing in the PR Profession | ODwyer’s

So, what’s value pricing in the PR business, or the accounting business for that matter? I once asked the late Al Croft if he ever used value pricing when he was in the agency business. He told me he had three billing rates: administrative, tactical and strategic. This does meet the definition of value pricing; […]

Amazon Unveils Prime In Australia At Half-Price; Will Australian Consumers Respond? | Forbes

Amazon Unveils Prime In Australia At Half-Price; Will Australian Consumers Respond? | Forbes

Amazon launched Prime this past week in Australia at half the price it charges in the U.S. For $6.99 AUD (or about $5.15 USD)  a month or $59 AUD a year (or just under $44 USD), Australians will now be able to get free two-business day delivery on some products and access to videos, e-books […]

Pricing, Negotiating and Closing Like a Boss | the biz muses

Pricing, Negotiating and Closing Like a Boss | the biz muses

Language service providers come in all sorts of shapes and sizes ranging from the super professionally PRO with capital letters to the carefree creative types. They speak different languages. They have dissimilar interests. And they don’t always agree on the fundamentals of translation. But whether they know it or not, they have one thing in […]

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

Government EMarketplace: India seeks help from World Bank on GeM software pricing | The Economic Times

NEW DELHI: India has sought World Bank’s help to put in place an adequate pricing mechanism for various kinds of software products hosted on the national procurement portal, an online marketplace for government departments and state-run companies to buy various goods and services. “GeM (Government e-Marketplace) is grappling with benchmarking of proprietary software and items […]

Amazon Could Still Disrupt The Prescription Drug Market | Forbes

Amazon Could Still Disrupt The Prescription Drug Market | Forbes

While list prices of drugs in the U.S. continue to grow at an annual clip of around 6%, real or net U.S. drug prices, including discounts and rebates, fell 5.6 percent in the first quarter of 2018. Pharmacy benefit managers (PBMs) appear to be successfully lowering net prices of drugs through higher rebates and co-payment […]

Walmart targets Cincinnati home delivery market with ‘transparency’ pitch | WCPO

Walmart targets Cincinnati home delivery market with ‘transparency’ pitch | WCPO

“The great low price you see on produce, on consumables, on soup and crackers, it’s always the same low price online as they are in stores,” said Walmart spokeswoman Molly Blakeman. “That’s a big deal.” Similarly, Walmart’s delivery fee of $9.95 per order doesn’t change if you hit a certain order threshold, she added, and […]

How repositioning a product allows you to 8x its price | a smart bear

How repositioning a product allows you to 8x its price | a smart bear

Pricing is often more about positioning and perceived value than it is about cost-analysis and unconvincing ROI calculators. As a result, repositioning can allow you to charge many times more than you think. Here’s how. You’ve created a marketing tool called DoubleDown that doubles the cost-efficiency of AdWords campaigns. You heard that right folks — as a […]