Tag: Value Propositions

Pricing Value | Donnelly Creative

Pricing Value | Donnelly Creative

Why we need to give companies an education in value, not price It’s time for copywriters, copyeditors, and proofreaders to flip the script and think about what additional value they can provide clients. It’s time to educate them about value and added value — which of course implies that we’re thinking about value in the […]

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning Strategy and Sales Pricing builds or destroys value faster than almost any other business action. Warren Buffet said it well: “The single most important decision in evaluating a business is pricing power…And if you have to have a prayer session before raising the […]

With Bizjet Pricing Still Soft, Embraer Stresses Value | Aviation International News

With Bizjet Pricing Still Soft, Embraer Stresses Value | Aviation International News

As pricing for new business aircraft remains soft in the current market environment, Embraer Executive Jets is embarking on “a strategic shift from price to value,” newly installed company president and CEO Michael Amalfitano told AIN on Tuesday. He said that “value” includes production innovation, service and support, aircraft reliability and responsiveness to customers. Notably, […]

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

Finally! You’ve got a live one. A marketer or other professional who wants you to write something for them, and now they want to know how much it’s going to cost. ACK. Is there anything anyone hates more than deciding what to charge? No, no there is not. If it’s any help at all, everyone […]

Entrepreneurs: On Pricing and Discounts | Jon Loomer Digital

Entrepreneurs: On Pricing and Discounts | Jon Loomer Digital

Looking back on the past 5 1/2 years, possibly the most difficult and important decisions centered around pricing. How should you price your product? What if the price is too high? What if it’s too low? Should you offer discounts? Most businesses err on the side I did in those early days: Underpricing. Why? Because […]

Your Brand Can Win Big If The Price Is Right | CMO

Your Brand Can Win Big If The Price Is Right | CMO

How to price their brands is a question increasingly keeping marketers awake at night. Long berated as an enemy of brand equity, the global economic and political upheavals in 2016 have now added weight to the argument that pricing, if thoughtfully and strategically handled, can be a strong brand equity builder. From global currency exchange […]

What is the future of SMSF software pricing? | BGL Blog

What is the future of SMSF software pricing? | BGL Blog

At my CEO Institute meeting this morning, one of the topics on the agenda was product pricing. It was very appropriate as recently one of the software vendors in our industry announced a 30% price reduction. When I saw this I asked myself, why? Why would someone devalue their product by reducing their price by […]

Price is a Verb | The Wiglaf Journal

Price is a Verb | The Wiglaf Journal

After publishing Pricing Done Right, the most common question I have been asked is “What do executives get wrong about pricing?”  That is simple.  They treat price as a noun, not a verb. The Failure of Price as Noun Alone When executives treat price as a noun, it becomes just a number associated with an […]

Importance Of Pricing In Marketing Strategy | IMSoup

Importance Of Pricing In Marketing Strategy | IMSoup

Price is the amount of money charged for a product or service. It is a value a consumer is willing to exchange for the benefit of owning or using a product or service. Most customers equate the price they pay with the value of the product they get in return for the amount. Pricing has […]

The No Pricing Manifesto | Medium

The No Pricing Manifesto | Medium

As a SaaS company, our main KPI was our MRR (Monthly Recurring Revenue). With this per-seat pricing model, we were focused on finding new projects ready to pay for Forest. Another growth lever was to make customers happy with their daily use of Forest and have more of their teammates joining the admin. What we’ve learnt […]