Tag: variable pricing

Air France-KLM Move to a Spend-Based Loyalty Program In 2018 | Skift

Air France-KLM Move to a Spend-Based Loyalty Program In 2018 | Skift

In some ways, that Experience Points model is an improvement over a program in which a minimum spend is additionally required to earn status. Earning top-tier status at American Airlines, by contrast, could require 100 short hop round-trip flights — assuming 1,000 miles for each journey — but also would would need $12,000 in spend. […]

Brand behaviour affects purchase for 100m ‘corpsumers’ | WARC

Brand behaviour affects purchase for 100m ‘corpsumers’ | WARC

In the U.S., brands have found themselves front and centre in some of this year’s most significant news, and their conduct is more visible than ever. In the wake of Hurricanes Harvey and Irma last week, companies have been pledging to support the affected regions. However, other brands have come in for intense criticism as […]

DoorDash is testing surge pricing for its deliveries in select US markets | Quartz

DoorDash is testing surge pricing for its deliveries in select US markets | Quartz

Everyone hated surge pricing when Uber first added it to rides. Now surge is becoming ubiquitous among food delivery startups, too. Postmates has “blitz pricing” and Sprig, before it went out of business, charged more to deliver during busy times. Uber brought surge pricing to UberEats late last year and, in recent months, DoorDash has […]

Surge pricing promises higher returns, but is it realistic for U.S grocers? | Food Dive

Surge pricing promises higher returns, but is it realistic for U.S grocers? | Food Dive

The hyper-competitive British supermarket scene often hatches trends and innovations that eventually make their way to the U.S. Surge pricing — also known as dynamic pricing — is the latest bid by retailers like Tesco and Marks & Spencer to entice customers while trying to maximize profits. It’s a tricky push-pull that has become increasingly […]

Delta Offers Airline Bright Spot on Pricing Amid United’s Fiasco | Bloomberg

Delta Offers Airline Bright Spot on Pricing Amid United’s Fiasco | Bloomberg

Delta Air Lines Inc. projected that fares and profits would strengthen this year, giving other carriers a boost as United Continental Holdings Inc.’s customer-service fiasco dominated headlines and social media. Passenger revenue for each seat flown a mile is expected to climb as much as 3 percent in the second quarter, Delta said in a […]

How shelf-edge technology will transform retail | Digital Signage Today

How shelf-edge technology will transform retail | Digital Signage Today

Despite 76 percent of purchase decisions (and 60 percent of brand ‘switch’ decisions) being made impulsively at the shelf-edge, the power of the shelf-edge as a premium marketing tool can sometimes be underestimated. Traditionally, static shelf-edges with paper-printed labels have been used only to fulfill one purpose – to inform customers of the price of goods. […]

Smart Shelves Track, Dynamically Price The Products On Them | MediaPost

Smart Shelves Track, Dynamically Price The Products On Them | MediaPost

One of the more interesting, from Powershelf, is even marketed as a service through a partnership with Hitachi. In that case, the retailer would get the shelves along with all the associated capabilities without an actual purchase of the shelves. The shelves, essentially an entirely networked device, provide for electronic price tags placed in front […]

Swiss resorts offer discount ski passes in bad weather | The Local

Swiss resorts offer discount ski passes in bad weather | The Local

Two Swiss ski resorts have become the first in Europe to offer reductions on day lift passes if the weather is bad. Pizol in the canton of St Gallen and Belalp in the Valais have teamed up with St Gallen University of Applied Sciences (FHS) and meteorologists SRF Meteo to offer a weather-dependent dynamic pricing […]

Delta Brings Its New Loyalty Redemption Pricing to Virgin Atlantic | Skift

Delta Brings Its New Loyalty Redemption Pricing to Virgin Atlantic | Skift

The wide range of potential prices and the lack of transparency into how much an award ticket on Delta should cost has been a sore spot for many of the airline’s loyalists over the last year, as each traveler tries to figure out how to allocate spend. Until now, that frustration has been limited only to Delta-operated […]

Targeted pricing online | CHOICE

Targeted pricing online | CHOICE

Early experimentation with variable pricing Companies have for some time been experimenting with different pricing techniques to see what consumers will and won’t tolerate, says Bernasek. Amazon In 2000, Amazon.com admitted to testing how pricing 68 DVD titles differently for different customers would affect sales. It claimed in a company statement that the discounts weren’t […]