OnDemand WTP Pricing Research

Tag: Verasage Institute

Pricing News Daily > 7/23/14

Pricing News Daily > 7/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Pricing News Daily > 6/30/14

Pricing News Daily > 6/30/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines This Week in Pricing > 6/28/14 TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We […]

Is Value Pricing the Way of the Future? | IFAC

Is Value Pricing the Way of the Future? | IFAC

According to an increasing number of accounting practices providing professional services, billing by the hour does not make economic sense. Rather, it’s better for practices to adopt Value Pricing strategies—both to better align their and their client’s interests and to avoid commoditizing their services. Value Pricing, which sets prices primarily, but not exclusively, on the […]

The Second Law of Marketing: All Prices are Contextual | Ron Baker on LinkedIn

The Second Law of Marketing: All Prices are Contextual | Ron Baker on LinkedIn

We simply must get over the false idea that there is one optimal price for a customer. There is a range of optimal prices, commensurate with the value being created. Dutch psychologist Peter van Westendorp developed the van Westendorp Price Sensitivity Meter (PSM) by posing these five questions: At what price would this service be so expensive […]