OnDemand WTP Pricing Research

Tag: whole number prices

The Old-School Pricing Technique That Still Works | Kopitiam Bot

The Old-School Pricing Technique That Still Works | Kopitiam Bot

According to some source, Amazon is slowly phasing out list prices because they’re arbitrarily high. In most cases, the “discount” price is the real price, so why bother pretending otherwise? It’s hard to believe that Amazon would take such a radical step unless they were fairly certain that across-the-board discounting was no longer driving higher sales. […]

When Negotiating a Price, Never Bid with a Round Number | Harvard Business School

When Negotiating a Price, Never Bid with a Round Number | Harvard Business School

“It turns out that if you make a precise bid, the targets are more likely to accept it, and more likely to accept it at a cheaper price. And with cash bids, they’ll generate a more positive market reaction,” says Matti Keloharju, a visiting scholar at Harvard Business School and co-author, with Petri Hukkanen, of […]

Pricing News Daily > 3/25/15

Pricing News Daily > 3/25/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and […]

Pricing News Daily > 3/12/15

Pricing News Daily > 3/12/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s […]

Pricer’s Points: The Power of Psychological Pricing | Rodger Buyvoets

Pricer’s Points: The Power of Psychological Pricing | Rodger Buyvoets

My last article was on various persuasion strategies and how to influence your shoppers. One of the most influential elements in persuading your customers is through pricing. This varies per culture, but I’ll describe one of the most used strategies to increase (online) sales from a behavioural economic perspective. There are hundreds of different pricing […]

How To Set The Right Price Every Time | Neuromarketing

How To Set The Right Price Every Time | Neuromarketing

Exactly how to price products is a big challenge for marketers, but new research provides valuable direction in this complex decision-making process. It isn’t just “big picture” pricing, like establishing margins and an overall price point, that bedevils marketers. There is plenty of research that shows $499.30 is psychologically more distant from $500 than the […]

Pricing News Daily > 2/6/15

Pricing News Daily > 2/6/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Pricing News Daily > 2/3/15

Pricing News Daily > 2/3/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Pricing News Daily > 2/2/15

Pricing News Daily > 2/2/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, and pricing […]

5 Pricing Strategies All Savvy Shoppers Know | Apartment Therapy

5 Pricing Strategies All Savvy Shoppers Know | Apartment Therapy

When you go out to shop for, say, a new side table, what’s going through your mind? Style, definitely. Your budget, probably. Then you might have some thoughts about the abstract concept of value; if the price on the price tag is “worth it” or not. But do you know what your local big box […]