OnDemand WTP Pricing Research

Tag: whole number prices

Pricing Strategy: When $10 is Better than $9.79 | Entrepre.neuro

Pricing Strategy: When $10 is Better than $9.79 | Entrepre.neuro

Customers like a good deal when they’re shopping for a product. But can some prices “feel” better than others? New research suggests that round numbers — like $10 — encourage buyers to rely on their feelings. More precise looking numbers — like $9.79 — encourage buyers to use logic and reason.   The Study Researchers […]

The Psychological Difference Between $12.00 and $11.67 | The Atlantic

The Psychological Difference Between $12.00 and $11.67 | The Atlantic

Of the lunch spots near my office, the chain Le Pain Quotidien’s menu always demands more of my attention than others. The reason that the menu at Le Pain Quotidien is unusual isn’t because they serve open-faced sandwiches or that I’m not sure what kind of cheese Fourme d’Ambert is, but rather that their prices […]

When the price just feels right: Do rounded numbers appeal to our emotions? | (e) Science News

When the price just feels right: Do rounded numbers appeal to our emotions? | (e) Science News

Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According to a new study in the Journal of Consumer Research, consumers are drawn to prices with rounded numbers when a purchase is motivated by feelings. “A rounded price ($100.00) encourages consumers to rely on feelings […]

Pricing News Daily > 1/20/15

Pricing News Daily > 1/20/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Playing the numbers game | Convenience Store

Playing the numbers game | Convenience Store

As retail overheads continue to mount, employing a few key learnings from the complex world of number psychology when setting your price points could pay off. And with shoppers arguably more value conscious than ever, there’s never been a better time to try some number crunching. Some five years ago rounded pound pricing was the […]

Pricing News Daily > 8/5/14

Pricing News Daily > 8/5/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Pricing News Daily > 8/1/14

Pricing News Daily > 8/1/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

StubHub Increases Sales By Playing To A Simple Game Of Psychology With “All In Pricing” | Forbes

StubHub Increases Sales By Playing To A Simple Game Of Psychology With “All In Pricing” | Forbes

When it comes to marketing and sales, the best of the best play to what will ultimately make the consumer happy. If you think about that long enough, likely the first thing you want to believe with any purchase is that you got a good deal. Companies spend millions of dollars each year figuring out […]

Why price points matter | Inside Retail

Why price points matter | Inside Retail

The definition of price points varies, but it is generally accepted that suggested retail price points are determined in such a way as to compete with prices of the same product or other products. This is inextricably linked with competitive pricing and ultimately with profitability. There is no right or wrong answer as to how […]

Pricing News Daily > 7/25/14

Pricing News Daily > 7/25/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]