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Tag: Wiglaf Pricing

Collaborative and Dynamic Pricing for Product Manufacturers | The Wiglaf Journal

Collaborative and Dynamic Pricing for Product Manufacturers | The Wiglaf Journal

Price Waterfall The price waterfall tracks pricing decisions and sources of price variance between the list price and the pocket price.  As such, it can be used to delineate not only the pricing decisions, but also the responsibilities of different agents that contribute to pricing. At a high level, we can classify price variances into […]

Are Drug Companies Ripping Us Off? | The Wiglaf Journal

Are Drug Companies Ripping Us Off? | The Wiglaf Journal

AbbVie sells Humira, which treats multiple immunological diseases, at prices above $26,000 per patient-year.  Gilead Sciences launched Harvoni in 2014 for hepatitis C with a list price of $94,500 per 12-week treatment. Bristol-Myers Squib launched Yervoy and Opdivo combination treatment in 2015 for melanoma with a list price at $250,000 per patient for the first […]

Pricing News Daily > 6/12/14

Pricing News Daily > 6/12/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Why Your Sales Team is So Afraid of Price thesaleshunter.com – The argument of price preventing sales is simply bogus.  What it comes down to is […]

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

In the prequel to this article I described the pricing strategies of Apple and LinkedIn to explain how decoy pricing leads to a customer upgrading on choice.  In this article I will explain how as a seller one can take advantage of the decoy effect to book more profit. To begin with we have to […]

Getting Pricing Done with Robert Smith, Eastman Chemical Company | Tim J Smith on LinkedIn

Getting Pricing Done with Robert Smith, Eastman Chemical Company | Tim J Smith on LinkedIn

How are leading companies getting pricing done? I interviewed Robert Smith, Director of Corporate Pricing at Eastman Chemical Company to hear this leader’s perspective on organizing pricing to perform: What kind of challenges should the pricing function address? Who should be engaged in pricing? And what kind of tools and techniques can be used to […]