SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Willingness to Pay

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-Based Pricing: Two Easy Steps To Implement And Two Common Pitfalls To Avoid | Forbes

Value-based pricing is a technique for setting the price of a product or service based on the economic value it offers to customers. This pricing strategy allows companies to capture the maximum amount that a customer is willing to pay in order to significantly improve company profits. Product managers, especially in B2B settings such as industrial […]

Bay Area real estate: Home prices rocket to record high | The Mercury News

Bay Area real estate: Home prices rocket to record high | The Mercury News

Bay Area home prices have continued their stratospheric surge, as the low housing supply combined with intense demand last month to further heat up the market. The real estate business usually cools off in the summer, but this market is proving to be a pressure cooker. The median price of a single-family home in the region […]

Why Ticket Scalping Won’t Go Away | Pitchfork

Why Ticket Scalping Won’t Go Away | Pitchfork

In one of his final presidential acts, noted music fan Barack Obama made a much-needed crackdown on ticket bots. Last December, following anti-scalping efforts by Adele, Chance the Rapper, PJ Harvey, and many more musicians, Obama signed a federal ban on the use of software that lets resellers snatch up huge blocks of event tickets […]

Who’s running the show in Auckland? | NZ Herald

Who’s running the show in Auckland? | NZ Herald

Among the recommendations were a co-ordinated “whole of portfolio” approach to staging events in Auckland, Ateed and RFA making joint bids to secure major events and agreeing a pricing policy for Ateed to use RFA facilities. RFA chief operating officer Paul Brewer says the recommendations of the July 2011 report reflected an environment where the […]

Personalised pricing online retailers’ newest ploy | The Austrailian

Personalised pricing online retailers’ newest ploy | The Austrailian

If the key to getting the best price is not showing the seller how keen you are, not revealing how much you can really afford and not caring if you seem like a tightwad, you’ve just lost the advantage. Online businesses don’t want you to know it, but they are using artificial intelligence to design […]

Why the Last Man Standing strategy of Indian ecommerce will not work | The News Minute

Why the Last Man Standing strategy of Indian ecommerce will not work | The News Minute

There’s the convenience of home delivery but the reality is that customers value the convenience of home delivery as long as it is free. In other words, the only real benefit e-commerce firms can use to attract shoppers is a price benefit. Right from the early days of e-commerce, companies like Amazon.com and Ebay.com have […]

How tech is disrupting the vacation rental market [Video] | Yahoo! Finance

How tech is disrupting the vacation rental market [Video] | Yahoo! Finance

The Portland, Oregon–based startup says its dynamic pricing system guarantees homeowners they’ll make more money with Vacasa than any other platform, including Airbnb. Johnson explains that Vacasa’s newly revamped pricing software considers hundreds of real-time data points for its 5,200 rental properties in 17 US states and 10 countries including Italy, Spain, France, Chile, Costa […]

Film industry executives deplore ‘race to the bottom’ on ticket pricing | IF Magazine

Film industry executives deplore ‘race to the bottom’ on ticket pricing | IF Magazine

While discounting has been happening for years, particularly in cinemas in rural and regional areas, one veteran industry executive told IF: “It’s the worst it has been for a very long time.” Distributors, who have no say in prices set by exhibitors, have privately voiced concern about the level of discounting, which eats into their […]

After creating a monopoly in Thailand, will Eatigo’s ‘never pay full price’ model wow India?  | YourStory

After creating a monopoly in Thailand, will Eatigo’s ‘never pay full price’ model wow India?  | YourStory

It’s legit. The discounts on your restaurant bill are not a bait, and are definitely a permanent feature. Here’s the utterly interesting technique through which the Bangkok-headquartered platform pulls this off. When I heard Eatigo’s claims that one will never have to pay full price for meals at restaurants again, no strings attached, the quintessential Indian consumer in […]

Freedom first when it comes to fitness | The New Paper

Freedom first when it comes to fitness | The New Paper

With close to 50,000 members here uncertain about the future of their paid memberships, the viability of the current rigid pricing structure in the fitness and wellness industry has never been in greater limbo. Once a statement of discipline, the pricey commitment of a fitness club membership is no longer as enticing as the flexibility […]