SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Willingness to Pay

Boost profits with these 3 insights into pricing psychology | GrowthLab

Boost profits with these 3 insights into pricing psychology | GrowthLab

Con Dowler is an entrepreneurial nomad. He travels often, launching businesses wherever he lands. He and his business partner have opened bars, restaurants, and hostels in Spain, Argentina, and Guatemala — always on a shoestring budget so they can recoup their investments quickly. His typical approach is to spend a couple years luring in crowds, […]

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

Salesperson: “Welcome, and thanks for stopping by.” Customer: “What’s your price?” Salesperson: “Well, we will certainly get to that. How’s your day going?” Customer: “What’s your price?” Salesperson: “Okay, I’ll be happy to answer that but can I ask you a few questions first?” Customer: “What’s your price?” Salesperson: “Well, we actually have several options […]

Best schools add £18,600 to average house price | BBC News

Best schools add £18,600 to average house price | BBC News

Being near a good primary school adds £18,600 to the average house price in England, government research has found. A study by the Department for Education (DfE) has found prices are 8% higher near the best-performing primary schools and 6.8% higher near the best secondary schools. It said “selection by house price” was restricting access […]

Zillow’s Economist Sees Housing Demand Slowing, But Pricing Growth Will Remain | The Registry

Zillow’s Economist Sees Housing Demand Slowing, But Pricing Growth Will Remain | The Registry

Speaking to a packed room at NAIOP’s monthly breakfast meeting Zillow’s Crystal Ball on Seattle Real Estate, held at the Four Seasons Hotel on Wednesday, Zillow’s senior economist, Dr. Skylar Olsen gave an enthusiastic and often playful presentation that answered some lingering questions about the Puget Sound’s housing market, speaking primarily on the renting and […]

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Getting customers to make a purchase is the ultimate goal of marketing. How to set prices to increase sales? Oftentimes new online merchants overfocus on such things such as the size of the font used to show the price. Research into consumer psychology offers some interesting insights into the most effective way to display prices. […]

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

Change the Way You Think About Pricing | The Strategic Agent

Change the Way You Think About Pricing | The Strategic Agent

You’ve probably heard me say this before…we, real estate agents, simply were not taught how to discover an asking price correctly. Frequently, an agent will approach me about a troubled listing by saying, “Jo, I have a house that is not getting showings.  What do you think?” I respond by saying, “It’s over priced.” “No,” […]

Transparent pricing: will clarity cost car dealers? | AMOnline

Transparent pricing: will clarity cost car dealers? | AMOnline

A race to the bottom? Some dealers have expressed their concerns to AM that the new price labels will create a “race to the bottom”, with competitors looking to undercut each other and erode already thin used car margins. Neil Smith, operations director at Imperial Car Supermarket, uses CarGurus and Auto Trader to upload used […]

Early Bird Pricing – How to Boost Event Ticket Sales with Advance Pricing Promotions | attendstar

Early Bird Pricing – How to Boost Event Ticket Sales with Advance Pricing Promotions | attendstar

Early bird pricing isn’t a new concept. Airlines have been doing it for a very long time. For events, Scotland’s T in the Park pop music festival pioneered early bird ticket prices according to The Economist, and today, it’s common practice to offer a discount to people who purchase event tickets in advance. Why? Because […]

Chicago Cubs see ticket pricing start to soar for home opener against Dodgers in April | Chicago Business Journal

Chicago Cubs see ticket pricing start to soar for home opener against Dodgers in April | Chicago Business Journal

The Chicago Cubs are seeing ticket prices for the world champs’ 2017 home opener starting to surge on the resale market. And the game is still more than a month away. The Cubs won’t face the hot Los Angeles Dodgers for the home opener at Wrigley Field until April 10. But already prices have soared […]