SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Willingness to Pay

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

Reimagining Value(s)-based Pricing | Medium

Reimagining Value(s)-based Pricing | Medium

Yet in the spirit of our “Breaking Bad”-culture, we’ve almost done the direct opposite of all of those things. And a big component of this, has been the way we’ve set up the pricing for Conversio. If you consider that we operate in the “email marketing” or “marketing automation” space, we actually have many companies […]

High Ticket Prices Are Fueling a Broadway Boom | The New York Times

High Ticket Prices Are Fueling a Broadway Boom | The New York Times

Musicals about the aftermaths of a teenage suicide and a terror attack proved unlikely sensations. Star turns by Bette Midler, Josh Groban, Jake Gyllenhaal and Glenn Close added sizzle. And, led by “Hamilton” and “Hello, Dolly!,” the hottest shows started charging once unthinkably high prices for the best seats. The Broadway season that ended on […]

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

In my last blog post, Dynamic Pricing Benefits Everyone. Politicians Should Stay Out of It, I described the many ways in which dynamic pricing benefits us all.  As you can tell from the title, I also urged politicians to resist their natural desire to regulate things.  Within a couple days of my post, there was […]

Uber Changes Pricing, Starts Charging Us What They Think We’re Willing To Pay | SFist

Uber Changes Pricing, Starts Charging Us What They Think We’re Willing To Pay | SFist

An Uber spokesperson clarified to Endgadget, “We price routes differently based on our understanding of riders’ choices so we can serve more people in more places at fares they can afford.” Uber started doing up-front pricing last year, showing passengers exactly what fare they were charging based on the assumed route and ceasing to show […]

The first steps towards value pricing | Karbon

The first steps towards value pricing | Karbon

Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated and a larger focus in placed on advisory services. Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated […]

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

Value pricing is transforming the way many accounting firms are now pricing their services — and the profits they are making. The challenge is, however, is that value pricing isn’t easy to implement. We have to understand the basic fundamentals and here are three of the most critical ones. Mark Wickersham will present the sessions, PRICING […]

iPhone’s pricing strategy | Global Pricing Strategies

iPhone’s pricing strategy | Global Pricing Strategies

Tim Cook, as the current CEO of Apple, stated that apple never had an objective to sell a low-cost phone and the primary objective of Apple is to sell a great phone and provide a great experience. Apple’s skimming pricing strategy allowed apple to increase their profit as selling a high price. Although this skinny […]

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Last week an article in the Pittsburgh Post-Gazette focused on the potential for the use dynamic of pricing in Pittsburgh parking, Let’s make smart parking tools for Pittsburgh.  The article reports that Carnegie Mellon University created and administered a pilot project using dynamic pricing of parking spots in 2013 and 2014 which improved overall parking revenue […]

Best Event Pricing Strategies to Boost Your Revenue | GEVME Blog

Best Event Pricing Strategies to Boost Your Revenue | GEVME Blog

Price is an integral stage of event planning process. Proper pricing allows you to accrue more revenue and to increase sales of event tickets. If your prices are too high, they may scare away your audience. On the other hand, pricing tickets too cheaply can decrease the rate of your event or attract an unwelcome […]