OnDemand WTP Pricing Research

Tag: Willingness to Pay

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

  Deepak Sood, Pricing Professional having 15+ years experience in B2B/B2C space within IT and FMCG industries. I am at Giant right now and my eyes fell on this CNY offer from Tiger. Am I the only one here finding a big issue in Bundle price offer between 10 can pack and 30 can pack Tiger? […]

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Thanks to decades of behavioral economics research, we now know that microeconomic theories often fail to describe actual buying behavior. For instance, a basic microeconomic theory postulate is that as prices go up, demand should go down. In the real world, however, this is […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

Bitcoin Crash Hitting the Chinese Crypto Miners & Price of Mining Devices Hard | CoinGape

With Bitcoin currently down over 82 percent, the prices of crypto mining devices are falling hard and crypto miners are shutting down as business is falling. Mining Computers’ Price Plunge, Businesses Shut Down Crypto winter has been now going for over a year now. Bitcoin is currently down more than 82 percent from its all-time […]

Conventions and hotel price gouging | Las Vegas Review-Journal

Conventions and hotel price gouging | Las Vegas Review-Journal

I had two retail gasoline outlets in our city for 25-plus years. Both outlets were in tourist locations. If I or other gasoline retailers ever raised prices one or two pennies per gallon during a tourist influx, we were accused by the media of price gouging the public. My question: If we were labeled “price […]

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

Oregon lawmakers to hear bill on rent control, among others in legislative session | KATU

The Portland-area Renters Association told KATU it is neutral on the measure. “I don’t like to see any limits, not a fan of it, but knowing that there will have to be something to be put in place, we’re not completely against it,” Christian Bryant, the chapter’s president said. “Not all landlords have $1 million […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

Netflix Could Lose 8% of Consumers with $1 Price Increase: Study | Multichannel

If Netflix increases its monthly subscription price by $1, 8% of surveyed broadband users told OTT research company The Diffusion Group (TDG) that they’d quit the streaming service. Another 8% said they’d downgrade to lower service tier. This notable information came from a survey of 1,940 adult U.S. broadband users conducted by TDG in December, […]