SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Willingness to Pay

Digital Home Assistants Are a ‘Terrible’ Market for Apple, Says This Bearish Stock Analyst | TheStreet

Digital Home Assistants Are a ‘Terrible’ Market for Apple, Says This Bearish Stock Analyst | TheStreet

Apple Inc.’s (APPL) new HomePod assistant, and the company’s drive into services revenue, could weaken its ability to raise iPhone prices over the longer term, according to one of the few research firms without a buy rating on the world’s biggest tech company. Apple unveiled its newest piece of hardware — the first since the […]

Surge pricing goes universal: some effects | Nouslife

Surge pricing goes universal: some effects | Nouslife

Downsides not mentioned: this would blow a hole in rpi calculations and render difficult or impossible inflation calculations and thus problematise things like index-linked pensions or other payments relying on rpi systems (note the comment in the article “Increasingly, there is no such thing as a fixed price from which sale items deviate”). There’s an […]

Weekend Project: Real World AirBnB Data Science and Pricing Bot | Berlin Buzzwords

Weekend Project: Real World AirBnB Data Science and Pricing Bot | Berlin Buzzwords

This tutorial is motivated by the speaker’s own experience–he has a spare apartment and a guest apartment in the Logan Square neighborhood of Chicago that he began renting on Airbnb.  Trapped indoors throughout the savage Chicago winter, he spent his time building a bot that seeks to optimize the listing price and apartment description for […]

Managing a Pricing Portfolio | Pragmatic Pricing

Managing a Pricing Portfolio | Pragmatic Pricing

I’ve been a pricing practitioner for many years now, with experience in several industries on the individual contributor and manager level. It has always allowed me to dive into the business and influence revenue in a positive way by becoming engaged in the business and seeking out opportunities for price/process/strategy improvement. An opportunity is shaping […]

Michael Kors To Shutter Up To 125 Stores | Bisnow

Michael Kors To Shutter Up To 125 Stores | Bisnow

Same-store sales dropped 14.1%, and the company’s wholesale business, which mostly consists of  department store sales, dropped 22.8% in Q1, the company announced Wednesday. In response to these pressures, Michael Kors will shed 15% of its portfolio, a move that will counter the aggressive expansion the company pursued when its brand was hot. The upscale chain said […]

How Economics 101 Impacts Your Firm | Kitchen Bath Design

How Economics 101 Impacts Your Firm | Kitchen Bath Design

The demand side of this law tells us that the demand for a product or service is inversely proportional to its price. Which, simply stated, means that the less something costs, the more of it people will buy and, conversely, the more something costs, the less of it people will buy. On the supply side, […]

4 Powerful Pricing Strategies That Have Nothing to Do With Discounts | HubSpot

4 Powerful Pricing Strategies That Have Nothing to Do With Discounts | HubSpot

2) Don’t Compete on Competitor Pricing Don’t compete on pricing. A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires. The researchers asked participants to choose between three cameras: A basic, inexpensive camera; a more advanced, mid-priced camera, and an advanced, high-price camera. Far more participants “compromised” by […]

Cougars Change Ticket Pricing Strategy Angering Some Fans | CKPG News

Cougars Change Ticket Pricing Strategy Angering Some Fans | CKPG News

Instead of age-based pricing they have switched to a zone-based pricing. Seeing the most impact, are those seats between the blue-lines, or section red, where increases are expected to be significant for some season ticket holders. Behind both goals and along the glass, ticket prices have gone down. Some season ticket holders feel the team […]

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

Reimagining Value(s)-based Pricing | Medium

Reimagining Value(s)-based Pricing | Medium

Yet in the spirit of our “Breaking Bad”-culture, we’ve almost done the direct opposite of all of those things. And a big component of this, has been the way we’ve set up the pricing for Conversio. If you consider that we operate in the “email marketing” or “marketing automation” space, we actually have many companies […]