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Tag: Willingness to Pay

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

By all accounts, the fruit thus sold is very high quality, grown under special conditions. However, the price this fancy fruit commands is geometrically greater than what it costs to grow, ship, and display it. The profit margins for these gift fruits must be astronomical. Why do people pay so much money for something that […]

Coffee price war takes jolt out of Dunkin’ results | Financial Times

Coffee price war takes jolt out of Dunkin’ results | Financial Times

The coffee price war that has broken out among US fast food chains has taken the jolt out of Dunkin’ Brands’ first quarter results. … In a bid to bolster traffic, Dunkin’ has been making a push into more premium coffee offerings such as cold brew and espresso-based beverages. However, competitors have responded by cutting […]

Not in its DNA? Why Apple doesn’t cut pricing just to gain market share | Business Standard News

Not in its DNA? Why Apple doesn’t cut pricing just to gain market share | Business Standard News

Apple Inc sold fewer iPhones than expected in the first three months of the year, but that bare statistic hides an important bright spot for the company. The average selling price of an iPhone grew more than it has since the days of the iPhone 6. Apple does not break out figures for how many […]

The restaurant industry overindulged — and now it’s paying the price | The Washington Post

The restaurant industry overindulged — and now it’s paying the price | The Washington Post

So what is going on with diners? Experts say a confluence of factors is likely driving their decision-making. For starters, many restaurants have seen high workforce turnover of late and are relying heavily on part-time help, leading to an uneven eating experience, said Bonnie Riggs, a restaurant industry analyst for NPD. “They’ve not paid enough […]

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning Strategy and Sales Pricing builds or destroys value faster than almost any other business action. Warren Buffet said it well: “The single most important decision in evaluating a business is pricing power…And if you have to have a prayer session before raising the […]

Bills announce new dynamic ticket pricing structure | Buffalo Bills

Bills announce new dynamic ticket pricing structure | Buffalo Bills

The Buffalo Bills today announced a new dynamic ticket pricing model for all Bills home games in the 2017 regular season that will adjust ticket prices to better reflect demand throughout the season. The Buffalo Bills today announced a new dynamic ticket pricing model for all Bills home games in the 2017 regular season that […]

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy.  Sometimes changing the strategy is […]

Fans slam Anzac Day ticket hikes of up to 80 per cent | The Age

Fans slam Anzac Day ticket hikes of up to 80 per cent | The Age

AFL supporters have slammed Essendon for increasing reserved seat prices for the Anzac Day blockbuster against Collingwood by up to 80 per cent. Under the AFL’s controversial dynamic pricing ticketing system, which permits home clubs to set and then increase prices until match day, Essendon is listing some level 4 MCG reserved seats at $72, […]

Pricer’s Points: This Map Ranks The Affordability Of Houses In Major U.S. Cities (Relative To Income) | Anastasia Ivanov

Pricer’s Points: This Map Ranks The Affordability Of Houses In Major U.S. Cities (Relative To Income) | Anastasia Ivanov

Using median income data from the U.S. census and median home prices from Zillow, this map shows how many years of median income it costs to purchase a median house in each of these cities. Based on this calculation, Detroit is the most affordable city because the median home price is only 1.5 times the […]

How to determine your price point when self-publishing | Nathan Bransford

How to determine your price point when self-publishing | Nathan Bransford

3) Get some feedback Bounce around your ideas, and if you have a community, try to talk to them too. I took a poll when I was launching How to Write a Novel, and the community’s vote of $4.99 matched my hunch so I went with that. 4) Take an educated guess when you launch […]