OnDemand WTP Pricing Research

Tag: Willingness to Pay

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

The next time you visit a Costco warehouse store, observe the price tags. In addition to showing the cost of an item, Costco’s price tags encode unique information. The price endings, such as $8.99 versus $8.97, convey special meanings to the subset of shoppers who are literate in Costco’s price vocabulary. As one example, when […]

Drake Addresses OVO Fest Ticket Price Complaints | Rap-Up

Drake Addresses OVO Fest Ticket Price Complaints | Rap-Up

Drake brought OVO Fest back to his city, but not everyone was able to attend. Some fans took to social media to complain about the high ticket prices at the 9th annual festival in Toronto. One in particular took to Instagram to call out Drake for not being a “6 God at all” for reportedly […]

CarOffer: Instant wholesale trade platform can reverse margin compression | Auto Remarketing

CarOffer: Instant wholesale trade platform can reverse margin compression | Auto Remarketing

The company said that through its patent-pending dealer-to-dealer transaction marketplace called Matrix, the platform allows dealers to acquire retail-ready upstream inventory with confidence. “It is a revolutionary new way to both acquire and liquidate inventory instantly,” CarOffer said in a news release. The company says that for dealerships, CarOffer eliminates the guesswork and much of […]

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney probably isn’t going to kill Netflix by stealing subscribers. But it may give it a chronic illness. Disney announced Wednesday it will bundle Disney+, ad-supported Hulu and ESPN+ together for $12.99 per month. That’s the same price as Netflix charges for its standard plan. While tempting to ask “will consumers rather have Disney’s bundle […]

Theme Parks Fail Disney at the Worst Possible Time | The Motely Fool

Theme Parks Fail Disney at the Worst Possible Time | The Motely Fool

Use the Force A brutal summer heatwave and tourism-snuffing political tension have been challenging for Disney, but the House of Mouse also pulled some strings to swap quantity for quality when it comes to revenue-generating guests this summer. Disney raises ticket prices every year, but this has been a rare case with double-digit percentage hikes […]

Disney Confirms Disney+, ESPN+ & Hulu Bundle Pricing | CBR

Disney Confirms Disney+, ESPN+ & Hulu Bundle Pricing | CBR

A rumored media package bundling Hulu, Disney+ and ESPN+ was confirmed today by Disney CEO Bob Iger during the company’s quarterly earnings call. The bundle will be available for purchase on Nov. 12, the same day the Disney+ streaming service launches, and will be priced at $12.99 per month. Rumors of the media bundle first […]

Hordes and their money descending for ‘Hamilton’ | Times Union

Hordes and their money descending for ‘Hamilton’ | Times Union

To help prepare the business community to better welcome visitors new to the city or to the theatergoing experience, Proctors and the Downtown Schenectady Improvement Corp. co-hosted a meeting last week attended by about 40 stakeholders. Salengo said the DSIC is collecting parking, shopping, dining and lodging information, as well as other “Hamilton”-specific promotions for […]

Is This The Real Reason Bitcoin Suddenly Soared? | Forbes

Is This The Real Reason Bitcoin Suddenly Soared? | Forbes

Bitcoin suddenly soared this week, with the bitcoin price rising more than 20% in the last seven days and jumping over $500 per bitcoin in a matter of minutes last night, only to fall back again. The abrupt bitcoin price rally was largely put down to the escalating U.S. China trade war that’s being stoked […]

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

The Subscription Model Comes to Luxury Travel With Inspirato Pass | Bloomberg

What does luxury travel now have in common with grocery shopping, music streaming, and shaving? The subscription model. In mid-July, Denver-based travel club Inspirato launched its Inspirato Pass, which allows customers to book unlimited stays in luxury vacation homes, as well as legacy five-star hotel brands such as Ritz Carlton, starting at $2,500 a month […]

Amazon Penalizes Sellers That Offer Better Prices on Walmart.com | Fortune

Amazon Penalizes Sellers That Offer Better Prices on Walmart.com | Fortune

Amazon’s determination to offer shoppers the best deals is prompting merchants selling products on its marketplace to raise their prices on competing websites, a testament to the company’s growing influence over the e-commerce market. Amazon constantly scans rivals’ prices to see if they’re lower. When it discovers a product is cheaper on, say, Walmart.com, Amazon […]