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Take Advantage of Minimum Advertised Pricing – Read These 4 Reasons Why | Small Business Trends

Minimum advertised pricing policies are a big deal for small businesses. They sell goods and services through resellers both off and online. Specifically, if you run a retail or online business, these policies help by protecting brand reputation, preserving the price margins designated for authorized sellers and bumping revenue growth for everyone involved.

The idea is gaining momentum. The Wall Street Journal reported last August brands were pushing back against large online retailers by adopting these minimum advertised price policies.

4 Benefits of Minimum Advertised Price Agreements
Pam Springer, CEO and President of ORIS Intelligence, spoke with Small Business Trends about minimum advertised price policies and what smaller companies need to know.

Read complete article here:

Take Advantage of Minimum Advertised Pricing – Read These 4 Reasons Why – Small Business Trends.

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