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Target’s app charges higher prices to customers near a store, report says | St. Paul Business Journal

Target Corp’s smartphone app allows the retailer to automatically charge higher prices to customers based how close they are to a store, according to a new report.

An investigation from KARE-11 found that, if a customer has his or her location services turned on, Target’s app may offer a higher price on certain items if a customer is near a Target store. Far-away shoppers could be charged less for the same item, perhaps as an incentive to get them to shop.

For instance, KARE found that Target’s app price for a Samsung 55-inch Smart TV was $499.99, but once the reporters pulled into the parking lot of a Minnetonka store, the price increased to $599.99 on the app. Reporters selected 10 products on the Target app at random, and found that four of the 10 products jumped up in price.

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Target’s app charges higher prices to customers near a store, report says – Minneapolis / St. Paul Business Journal.