Target’s app to guide customers through stores and to deals | Retail Dive

Earlier this month, Target also announced a new pricing strategy that appears to counter an emerging price war among Walmart, grocery stores and dollar stores. The retailer said that its teams looked at the products “most important” to its customers and made sure they’re priced right daily. Target is sweeping away “all those little signs and ads letting you know about the ‘Weekly Wow!’ or ‘Bonus Offer'” in favor of “simple, easy messages.”

“We’ve eliminated more than two-thirds of our price and offer call-outs so you can more easily spot the savings,” the company said.

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Target’s app to guide customers through stores and to deals | Retail Dive.