Taxify steadily gaining ground in Africa as Uber falls victim of its pricing | TechMoran

Taxify, one of the fastest growing transport apps in Europe with over 1M customers in 15 countries is seeing a tremendous growth in Africa where Uber is falling prey of its own economics of price fixing.

Founded in Estonia in 2013, Taxify is building the market leading platform connecting people with taxis and private drivers and has attracted 2 million euros of venture capital investments and a team with people from Skype, Google & Uber.

“We became top #2 transport app in all 3 countries where we operate and plan to achieve the top #1 spot this year. South Africa became top #1 country by volume for Taxify as a company,” said Taxify’s founder and CEO Markus Villig.

For riders, Taxify’s base price is around 10% cheaper than its biggest competitors. Taxify also runs seasonal promotions that make it up to 40% cheaper than its base price. The firm says it compensates drivers the difference.

For drivers, Taxify takes 15% commissions from drivers compared to between 25%-30% taken by the biggest competitors. It also provides local support for for its drivers.

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Taxify steadily gaining ground in Africa as Uber falls victim of its pricing – TechMoran.