Taxify steps up battle for drivers with surge price | Business Daily

Online taxi hailing company Taxify has introduced demand-based charges, also known as ‘surge’ pricing, as it seeks to attract more drivers to its platform.

The company introduced the pricing two weeks ago “to motivate drivers to go online during periods of high demand”.

This pricing mechanism allows the cab-hailing firm to temporarily raise prices on its platform when the number of rider requests shoots up. Unlike its main rival Uber, Taxify has not been raising prices during peak demand.

“Dynamic pricing was introduced to encourage drivers to go online during seasons of higher demand,” said the company in a response to the Business Daily queries.

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Taxify steps up battle for drivers with surge price – Business Daily.