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Taylor Swift is doing more to stop scalpers than Ontario’s new ticket act: experts | The Globe and Mail

Pressure for lawmakers to respond took shape, though enforcement solutions weren’t obvious. Some provinces and U.S. states have scalper bans in effect and they haven’t necessarily prevented tickets from being resold at significantly higher prices.

That’s why Swift’s more aggressive swing at scalpers has a far better chance of making a dent in the black market, Budnick suggested.

On her “Reputation” world tour, which kicked off earlier this month, nosebleed seats started in the $60 range and went upwards of $1,300 each near the stage.

The skyhigh prices irked some fans, but it didn’t seem to sway loyal Swifties from buying tickets. The performer has already doubled what made on sales during her 2015 tour, according to concert trade publication Pollstar.

While she hasn’t sold out any of the venues, the singer appears to have found a way to keep scalpers at bay.

With prices closer to what scalpers list on the secondary market, it appears many who might have capitalized on a quick profit aren’t willing to shoulder the financial risk of an unsold $1,000 ticket.

Swift isn’t the only performer exploring ways to stomp out the scalpers.

Nine Inch Nails took a different approach when their upcoming tour went on sale over the weekend. Tickets were only available at each venue’s box-office, shutting out bots entirely as fans hopped in line the old fashioned way.

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Taylor Swift is doing more to stop scalpers than Ontario’s new ticket act: experts – The Globe and Mail.

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