Tell us: Do movie ticket prices matter? | Bizwomen

Regal Entertainment Group plans to test “dynamic pricing” for movie tickets next year. That means you could pay more to see a blockbuster on opening night, but possibly less for small, independent films.

The announcement comes as the average movie ticket price has reached $8.91 so far this year — an industry high.

Regal (NYSE: RGC) CEO Amy Miles said, she wants to learn how “pricing changes impact customer behavior.” Tell us: Would dynamic pricing affect your movie-going habits?

Read complete article here:

Tell us: Do movie ticket prices matter? – Bizwomen.