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Tesla’s New Pricing Scheme Proves Simpler Is Better | Inc.com

Tesla has streamlined its pricing on the Model S and Model X. And there’s something to be said for that.

The car company on Tuesday removed the Standard Range versions of its Model S and Model X, effectively eliminating the two cheapest versions of its popular cars. The move means the base model Model S now jumps from $75,000 to $79,990 and the base model Model X now costs $84,990, up from $81,000.

Of course, Tesla critics are railing against the move, saying that it’s a way for Tesla to increase prices for its customers. And one would be reasonable for thinking that. But it’s also an attempt by Tesla to streamline what has become a maze of pricing concerns for shoppers.

Now, when you try to buy a Model S or Model X, you’re only presented with two options — Long Range and Performance. Previously, a Standard Range was also included, which only made trying to determine which range you needed even harder to determine.

The move is the latest in a string of major pricing changes Tesla has made in recent months. Earlier this year, the company decided to stop taking Model 3 pre-orders online — a move some saw as a ploy to get online shoppers to buy the higher-priced models.

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Tesla’s New Pricing Scheme Proves Simpler Is Better | Inc.com.

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