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Tesla’s Surprise $6,410 Price Cut Sparks a Rant From One Devotee | Bloomberg

Laurence Blau, 78, woke up Tuesday morning to a frustrating figure: $6,410.

That’s the dollar amount that Tesla Inc. had lopped off the list price of a fully loaded performance edition of the Model 3 sedan the night before. Blau, who paid $68,400 for the car less than three weeks earlier, called it a “bitter pill to swallow.”

“It shakes my faith,” the three-time Tesla owner said in a phone interview.

Blau, a corporate real estate broker in Paramus, New Jersey, is, of course, just one customer. And he isn’t necessarily even swearing off buying Teslas. But his grievance underscores a broader dissatisfaction among the Elon Musk faithful with the dizzying string of changes — both hikes and cuts — to the prices of Teslas. They’ve come one after another in recent months, a reflection of the internal confusion within the company over how to navigate through shrinking U.S. incentives, aging model lines and pressure to boost deliveries without compromising profit.

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Tesla’s Surprise $6,410 Price Cut Sparks a Rant From One Devotee – Bloomberg.

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