The Best Ways to Save Money When Shipping Packages for Your Small Business | Entrepreneur

To help ease the complexity that parcel management often presents to merchants, it’s important to recognize the various opportunities and demands that shipping introduces to commerce based businesses. Sim offers the following five points when aiming to streamline your shipping strategy.

  • Identify serviceable markets: Commerce is global, with potential customers ordering from every corner of the planet. Knowing your customers — both where existing customers are and where new customers are coming from — is vital to answering this question and prioritizing your growth strategy.
  • Determine pricing strategy: Setting shipping costs too high may improve your margins per order, but may negatively impact conversion rate. Alternately, setting shipping costs too low has the reverse effect. It’s important to stay attentive to industry trends and carefully consider overall pricing strategy, as well as shipping fees and options to remain competitive.
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The Best Ways to Save Money When Shipping Packages for Your Small Business.