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The Customer You Attract with Low Price Will Be the Customer You Lose to Low Price | The Sales Hunter

In talking with the salesperson about what it took to achieve the #1 position, several things came up and one in particular — the problem with the idea that you can use price to gain a customer.

A concept I talk a lot about is how selling on price isn’t just a lousy strategy, it’s a dangerous one too!

The salesperson shared that what I taught regarding price was huge in their mind with regard to why they were successful.   You see, I’m a huge believer if you attract a customer based on a lower-price, you will lose them when someone else comes along with an even lower price.

Customers who buy on price are economic buyers. They fail to see the value. They fail to understand why what they’re buying makes sense.

This type of customer will in turn always be focused on price and will bug you and everyone else in your company regarding price.   I go so far as to say “the low-price customer will quickly become the high-maintenance customer.”

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The Customer You Attract with Low Price Will Be the Customer You Lose to Low Price.

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