The NBA is selling lower-priced versions of League Pass | Digiday

The NBA is diversifying its subscription product, NBA League Pass, to offer more lower-cost pricing options outside its core $200 package.

This season, the NBA started selling access to a full game for $6.99, through the NBA’s app, League Pass and B/R Live, a streaming service operated by Bleacher Report. Starting later this year, it will let fans pay $1.99 just to watch the fourth quarter of a game. At some point likely this season, fans will also be able to pay for full access to League Pass, which lets them check in on any game in progress, in 10-minute increments (the price of that product is still being worked out).

The NBA this season also debuted monthly offerings ranging from a premium package for $40 a month to an $18 monthly team pass option.

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The NBA is selling lower-priced versions of League Pass – Digiday.