OnDemand WTP Pricing Research

The Psychology of Pricing and Discounts for E-commerce | PrestaShop

In the world of online retail, understanding how to run successful promotions and strategically price products takes more than just an Economics Supply and Demand course. Humans have an innate inclination to respond to certain types of prices, this is what we call psychological pricing.

The psychology of pricing and discounts for e-commerce are proven to increase the quantity a customer purchases as well as the dollar amount. Today, I’ll share a few tips on how to price and discounts your products to incline customers to spend more.

Read complete article here:

The Psychology of Pricing and Discounts for E-commerce.

Post a Comment

WP-SpamFree by Pole Position Marketing