The SaaS Trends You Need to Know for 2018 | OpenView Labs

Companies Pay Attention to Pricing (Finally)

2018 will be the year that companies finally pay attention to pricing. After all, it’s fundamental to how businesses make money and is a SaaS company’s most efficient profit lever. Yet, 53% of companies have no one on their team dedicated to pricing, even if it’s just one component of their job. Worse still, only 14% consider pricing before deciding whether to build a new product. This leads companies to miss revenue targets and waste precious product and engineering resources. But in 2018, this is destined to change. Investors and executives will wake up to the amount of money they’re leaving on the table by failing to focus on pricing, and finally take steps to address it.

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The SaaS Trends You Need to Know for 2018 | OpenView Labs.