The Toronto Star Went ‘Undercover’ to Investigate Ticketmaster, But Did They Find Anything New? | Amplify

The Toronto Star has been hammering Ticketmaster this week in a series of investigative reports with the CBC on ticket pricing and Ticketmaster’s relationship with the secondary market. The report has some new information about how the company prices concert tickets, narrowing in on two Bruno Mars concerts at Scotiabank Centre this weekend, showing how prices can suddenly swing up for hot ticket shows.

Interesting reporting, but not particularly ground-breaking — we all know that Ticketmaster uses dynamic pricing, just like hotels and the airline industry, to scale tickets and drive yield. But earlier today The Star published an undercover video from a Las Vegas ticket broker conference showing Ticketmaster employees offering what appears to be an uploader service for ticket scalpers.

For those who don’t know, an uploader program, or ticket management system, basically takes a broker’s available ticketing inventory and automatically uploads it to all the major resale sites, and then helps manage sales across multiple platforms. It’s an essential tool for scalpers with lots of tickets to manage — uploading and downloading them manually would take a ton of resources.

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The Toronto Star Went ‘Undercover’ to Investigate Ticketmaster, But Did They Find Anything New? – Amplify.