OnDemand WTP Pricing Research

Theme park pricing in focus | Seeking Alpha

Data show Disney still has room to increase regular pricing before generating significant consumer backlash, reports The Wall Street Journal’s Erich Schwartzel.

Analysts have noted recently that Disney’s pricing structure gives some cover to Six Flags and Cedar Fair to become more aggressive on pricing.

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Theme park pricing in focus – Cedar Fair, L.P. (NYSE:FUN) | Seeking Alpha.