OnDemand WTP Pricing Research

This Week in Pricing > 1/26/19

TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:

Vistaar

Vistaar is leading SaaS software provider that enables companies to optimize pricing, promotion, configuration, and rebate management.  Our solutions are powered by predictive models leveraged by machine learning that deliver profitable growth and maximize shareholder value.  Our world-class customer base spans a broad range of industries throughout the Global 2000 and includes: manufacturing, beverage alcohol, retailers, and many others.

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Abhishek Rai, Regional Manager @ Daimler l Ex Tata Motors l NIT Surat Dose excessive price variation in your product trigger loss of customer trust..?? Price of a product is the perceived value in customers mind before buying any product( which may change in a +ve or -ve way after usage) As a seller if […]

 

Tesla cuts Supercharger prices back down after customer backlash over increase | Electrek

Tesla cuts Supercharger prices back down after customer backlash over increase | Electrek

Tesla Supercharger Price Increase As we reported last week, Tesla is moving away from its per state/region pricing structure to implement a per station pricing structure in order to get more comprehensive prices based on local electricity rates and demand charges. But the change in the structure is also coming with an overall significant increase in […]

 

The Complete Guide To Buying A Jet Card | Forbes

The Complete Guide To Buying A Jet Card | Forbes

Fixed Hourly Rates or Dynamic Pricing While many folks equate jet cards with fixed hourly rates, dynamic pricing, which means trip quotes based on market prices each time you fly, is becoming more prevalent. Several companies such as Air Charter Service, StraightLine Private Air and Vault Jet have introduced hybrid cards that offer fixed rates […]

 

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

You can eat for cheap at Super Bowl LIII, you just can’t eat Chick-fil-A | WTKR

Mercedes-Benz Stadium’s concourse houses a Chick-fil-A restaurant. However, due to the game being played on a Sunday, the store will be dark for Super Bowl LIII. The popular restaurant has closed all locations every Sunday since opening in 1946 and won’t make an exception for the biggest game in the world. While you can’t enjoy […]

 

Super Bowl LIII: AirBNB accused of price gouging | The Atlanta Voice

Super Bowl LIII: AirBNB accused of price gouging | The Atlanta Voice

Eleven days remain until kickoff at Super Bowl LIII and many fans of the New England Patriots and Los Angeles Rams are scurrying for last-minute bookings for the big game. While most popular hotels are sold out, AirBNB hosts are looking to cash in on Super Bowl fever. According to a report by AirnbnbWatch, an affordable […]

 

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu has issued a number of key prices changes, just a week after the leader in the subscription streaming market, Netflix, also announced price increases. Notably, the prices of the service’s stand-alone subscription video-on-demand services (SVOD) are not going up in price. In fact, they’re going down, with the core SVOD platform, which includes commercials, […]

 

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

 

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Analyst wrap: Wall Street analysts love Netflix’s price increase | CNBC

Netflix announced Tuesday it is raising prices on customers for the fourth time in its history. Shares took off after the company said the increase will take effect right away, with the price jump expected to be between 13 and 18 percent. The stock rose to near its high of the day as Wall Street analysts […]

 

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

 

 

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

Discussion: Chinese New Year Beer Promotional Pricing | Deepak Sood

Deepak Sood, Pricing Professional having 15+ years experience in B2B/B2C space within IT and FMCG industries. I am at Giant right now and my eyes fell on this CNY offer from Tiger. Am I the only one here finding a big issue in Bundle price offer between 10 can pack and 30 can pack Tiger? […]

 

Conventions and hotel price gouging | Las Vegas Review-Journal

Conventions and hotel price gouging | Las Vegas Review-Journal

I had two retail gasoline outlets in our city for 25-plus years. Both outlets were in tourist locations. If I or other gasoline retailers ever raised prices one or two pennies per gallon during a tourist influx, we were accused by the media of price gouging the public. My question: If we were labeled “price […]

 

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

If you are an avid G Suite user relying on Google’s answer to Microsoft Office and Apple iWork suites, you should be aware that Google will soon increase subscription pricing tiers for the service. However, there are good reasons for this as Google’s cloud-based productivity suite has really been seeing nice changes lately and continues […]

 

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

Behind the scenes of Lilly’s ad referencing pricing | Medical Marketing and Media

In the wake of the release of the first drug ads that reference price information – spots for diabetes treatment Trulicity – Eli Lilly explained the thinking that went into its choices, which include directing consumers to a website and toll-free phone number. Lina Shields, chief media officer of Lilly USA, said the company conducted […]

 

Price of insulin more than doubled over five years | CBS News

Price of insulin more than doubled over five years | CBS News

The cost of insulin for Type 1 diabetics has almost doubled over a five-year period, highlighting the financial strain that many diabetics face when paying for treatment. Type 1 diabetics spent about $5,700 a year on the life-saving drug in 2016, up from about $2,900 in 2012, according to a new analysis from the nonprofit […]

 

Why your Uber fares and Airbnb rental fees are about to skyrocket | Daily Mail Online

Why your Uber fares and Airbnb rental fees are about to skyrocket | Daily Mail Online

Uber drivers and Airbnb hosts will no longer be able to dodge taxes on their earnings under a controversial new rule set to see a huge jump in prices for consumers. The federal government will enforce a compulsory reporting system to ensure the 11 million Australians signed up with sharing-economy platforms have no choice but […]

 

 

 

Webinar (On-Demand): Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced.

Participants and viewers will learn about:

  • How to use pricing and willingness-to-pay research to create new products or services that have higher success rates once launched
  • How to integrate willingness-to-pay research in the product design process
  • How to better understand what prospective customers actually value, and what they don’t value
  • How to test different concepts for market viability and ability to achieve solid prices in the market place.

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Webinar (On-Demand): Machine Learning & Pricing with PPS | Perfect Price

Watch CEO of Perfect Price, Alexander Shartsis, discuss machine learning and pricing with the Professional Pricing Society (PPS).

PPS is the world’s largest association of pricing professionals, and usually asks tough questions!

 

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis

Participants and viewers will learn about:

  • How Value-Based Pricing can be supported with price research
  • Different price research methods
  • How Conjoint Analysis can provide powerful insights and support for a Value-Based Pricing strategy
  • Tips and tricks for running a conjoint analysis price research project.

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019! You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

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“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett