OnDemand WTP Pricing Research

This Week in Pricing > 11/17/18

TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

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Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing Solutions software. PPS also offers more than two dozen, full-day training workshops every year, taught by leaders in the pricing community. These workshops serve as the foundation for PPS’s Certified Pricing Professional (CPP) designation, our state of the art pricing certification program. Candidates may be certified after mastering a multi-stage curriculum followed by rigorous testing. Successful CPPs have acquired the core knowledge which not only places them in the top rungs of the pricing field, but also gives them the tools to enhance substantially their own careers.

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When To Buy And Sell Football Tickets | Forbes

When To Buy And Sell Football Tickets | Forbes

The secondary market is the primary market for tickets. Ten years ago we Googled (or Yahoo’d) for “cheap tickets.” Now we are more likely to Google the name of a ticket distributor or just use one of their apps instead. Pro teams, NCAA Power 5 schools, and entertainment venues partner with intermediaries to reach a […]

 

How Brands Can Protect Themselves From Legal Ramifications Over AI Privacy | Adweek

How Brands Can Protect Themselves From Legal Ramifications Over AI Privacy | Adweek

Dynamic pricing Dynamic pricing is increasingly all the rage in ecommerce marketing circles. Companies tap the power of algorithms to adjust prices on the fly based on what the customer might be willing to pay at any given time. Organizations employ AI to make decisions based on factors such as customer behavior and attributes coupled […]

Everything You Need to Know About Netflix Rival Disney Plus | Nasdaq

Everything You Need to Know About Netflix Rival Disney Plus | Nasdaq

Now that we have quickly reviewed the company’s fourth quarter, it’s time to dive into everything we learned about Disney’s new streaming services from the company’s conference call. First, the media conglomerate announced that it settled on a name: Disney Plus or Disney+ . The company also maintained its late 2019 launch timeline. CEO Bob […]

 

Surge in Buckfast sales blamed on minimum pricing ‘trade off’ from ciders | HeraldScotland

Surge in Buckfast sales blamed on minimum pricing ‘trade off’ from ciders | HeraldScotland

IT was a landmark pricing policy designed to transform Scotland’s troublesome relationship with alcohol. But nearly six months after minimum unit pricing (MUP) was introduced, a spike in demand for Buckfast has led to claims that problem drinkers are switching from high-strength ciders to the potent tonic wine. An overall surge in alcohol revenues from […]

 

The Dawn of AI-Driven Price Management | RIS News

The Dawn of AI-Driven Price Management | RIS News

Want to devastate your financial performance? Simple. Get pricing wrong. And yet, 42% of retailers still primarily use spreadsheets for pricing and 34% use internally built software. What’s the problem with these traditional tools? For starters, both are incapable of supporting big data, machine learning and artificial intelligence (AI). You know, science. Which is a […]

 

Alcohol sales up four per cent since minimum pricing | Velvet Glove, Iron Fist

Alcohol sales up four per cent since minimum pricing | Velvet Glove, Iron Fist

Six months after the introduction of minimum pricing in Scotland, data emerges in dribs and drabs. We’ll have to wait for at least a year for official data on alcohol-related deaths, although we may get some modelled estimates and propaganda from the ‘public health’ lobby before then. In the meantime, various sales figures have been […]

 

Netflix May Raise U.S. Prices, While Testing Cheaper Plans Elsewhere | Variety

Netflix May Raise U.S. Prices, While Testing Cheaper Plans Elsewhere | Variety

Netflix is gearing up to kick the tires on cheaper pricing plans in emerging markets outside the U.S. But at the same time, some on Wall Street think it has a growing amount of pricing power that could let it hike fees for American users. In a research note Monday, Piper Jaffray analysts said Netflix […]

 

Deliveroo Australia rolls out dynamic pricing based on distance | news.com.au

Deliveroo Australia rolls out dynamic pricing based on distance | news.com.au

Food delivery company Deliveroo has ditched its flat $5 delivery fee in favour of dynamic pricing based on the restaurant’s distance to the customer. As a result of the variable fees introduced last month, which range from as low as $2.95 to a maximum of $6.95, Deliveroo says “more than 50 per cent” of customers […]

 

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

The 10-5-20 Rule To Perfecting Your SaaS Pricing | Dan Martell

If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put: Without pushback, you’re leaving profits on the table and making your team complacent. Two things […]

 

The Promise of Personalization in Retail | One-Off Sound Off

The Promise of Personalization in Retail | One-Off Sound Off

Given the personalization trend, it is not surprising that customers are comfortable getting involved with product personalization. Purchasing a tailored made product, receiving it quickly, cheaply, and to the location of their choice with full visibility into the sustainability and compliance practices of each participant in the value chain is the epitome of a personalized […]

 

Want to make some extra cash? Rent your car out, Airbnb-style | KSAT

Want to make some extra cash? Rent your car out, Airbnb-style | KSAT

Ever wished someone else would help contribute to your car payment? In true 21st century form, you can now rent out your car by the day to make a little (or a lot of) extra dough. The Airbnb-like car company Turo helps you to do just that. It also allows people to bypass dealing with car rental agencies […]

 

 

14th Annual PPS European & Global Pricing Conference & Workshops | PPS

Date: November 28-30, 2018

Location: Mövenpick Hotel Amsterdam City Centre in Amsterdam, Netherlands

The Professional Pricing Society team and I are very proud to announce that we will be returning to Amsterdam for our next great event – The 14th Annual PPS European & Global Pricing Conference & Workshops held 28-30 November.

Conference keynotes, breakout sessions, and networking opportunities highlight the conference day on 30 November; While 28-29 November will be used for workshop days to help you enhance your pricing knowledge.

 

Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP

Date: November 29, 2018

Location: Mövenpick Hotel Amsterdam City Centre in Amsterdam, Netherlands

The digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive disruption in industrial sectors. As a result, PwC states in their DigitalIQ report that 73% of executives are investing in internet of things (IoT) and 54% in artificial intelligence (AI). ABB predicts that 33 billion “things” will be connected to the internet by 2020. Yet, in 2017, Cisco reported that 60% of IoT initiatives stall in the proof-of-concept phase and that only 26% of companies have had an IoT initiative that they consider a success. Despite the high level of interest and investments, the reality is that most companies are just starting.

This workshop focuses on data monetization and the value-based pricing of data-based offers. We introduce a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and apply the principles of value-based pricing. Participants receive a copy of the 2018 Monetizing Data book.

 

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

Resources

Explore our collection of valuable pricing resources including:

 

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

Job Openings

PLZ Aeroscience is hiring a Senior Pricing Analyst to assist in providing detailed analysis including sales and order trends in the business, assist with identifying low margin business, changes in gross margin due to raw material inflation and assist in tracking pricing actions and subsequent gross margin changes.

Responsibilities:

  • Review reports at customer and item level to identify sales and margin changes; Research pricing anomalies
  • Provide actionable and consistent reporting by customer/SKU on Material Margin, Gross Margin, L&O
  • Analyze and report on pricing process compliance, including ensuring appropriate approvals on price requests and changes, MOQs and scales pricing, and execution of approved pricing in SAP
  • Review and process routine price requests
  • Identify and help to execute pricing process and internal control improvements. This includes developing a tracking mechanism to capture pricing actions, price changes, and follow up on necessary actions
  • Support the implementation of government mandated tariffs
  • Coordinate implementation of annual/ semi-annual general price increases
  • Undertand material margins, updates due to material inflation, and will partner with FPA team to understand sales/margin mix within BU to assist  with developing sales strategies

 

Director of Pricing and Legal Project Management | Jones Walker LLP

Description

This role will lead the firm’s pricing and project management efforts to develop, implement and measure strategic pricing structures and improved processes to improve efficiencies regarding how firm attorneys serve clients. Conducts planning sessions and coaches Partners, Business Development Managers, and clients to develop mutually beneficial pricing strategies and communication plans. Oversees project management with respect to new technologies and initiatives undertaken by the Pricing and Project Management Team.

Responsibilities:

Pricing and Profitability

  • Engages in strategic analysis of existing Client data and prospective client intelligence to identify opportunities and design Alternative (or conventional, as appropriate) Fee Arrangements suitable for the work and conditions involved.
  • Develops benchmarks and other key metrics to balance the art and science of various pricing strategies.
  • Works regularly with Partners supervising matters with Alternative Fee Arrangements to monitor progress and adjust as needed. Develops key performance indicators suitable to the structure and project. Encourages and facilitates regular Client communication.
  • Utilizes survey data and other industry intelligence to anticipate market changes and Client needs.
  • Implements and maintains Profitability software to facilitate both reporting and education.
  • Communicates frequently with Practice Group Leaders, Financial Partners and others regarding pricing, profitability, productivity and billing and collection activities in accordance with the expectations of firm management.
  • Advises Practice Group leadership regarding the annual rate setting process.
  • Provides direction and insight to Directors of other operations departments (such as Accounting, Human Resources and Technology Services) regarding special projects when appropriate.
  • Manages, trains and further develops staff of the Pricing and Project Management team.

 

Senior Manager of Pricing | Splunk

Description
Are you a dynamic individual interested in pricing strategy, program development and operations? Do you want to work for one of the fastest growing technology companies in the world and be based in San Francisco? Then this position at Splunk is for you!

We are looking for a well-rounded individual with a demonstrated ability to deliver results. Reporting to the Director of Pricing, the Senior Manager of Pricing will support one or more Splunk lines of business and act as the go-to person for any pricing questions related to their portfolio. Key focus areas include defining pricing models for new offerings, optimizing price points across multiple routes to market, and delivering operational excellence in the implementation of all pricing decisions.

Responsibilities:

  • Collaborate with leaders in our sales, marketing, and product organizations to craft new business models, define monetization strategies for new offerings, and optimize pricing and packaging for existing products
  • Deliver pricing recommendations that follow a logically reasoned, data-driven approach, supported by appropriate market research and competitive analysis
  • Guide pricing proposals through Splunk’s governance process, from Pricing Committee approval through to implementation
  • Define and implement pricing programs to drive customer adoption and expand routes to market
  • Define and evaluate key business metrics to track pricing performance and enable continuous improvements