OnDemand WTP Pricing Research

This Week in Pricing > 12/1/18

TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals.

This Edition is brought to you by:value innoruption final 0612 rev

 

 

Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™).

Click a link below to learn more…

 

U.S. Black Friday Sales See More Tradition, Less Frenzy | Seeking Alpha

U.S. Black Friday Sales See More Tradition, Less Frenzy | Seeking Alpha

U.S. consumers went out on Thursday, Nov. 22 – Thanksgiving evening – to shop for Black Friday deals, but it was not the same as previous years. A decade ago, shoppers rushed to the malls for doorbuster deals, and felt a sense of urgency to take advantage of the timely promotions before they disappeared. Today, […]

 

 

Ohio State Found An Awesome Way to Troll Michigan Fans With Beer Prices | 12up

Ohio State Found An Awesome Way to Troll Michigan Fans With Beer Prices | 12up

Outside of a few notable exceptions (the ​Atlanta Falcons​ come to mind) sports games have arguably the most criminally high ​markups in existence. At Ohio State they’re charging people $4 for a bottle of water and double that for some American beer. If you’re sporting maize and blue today, it could hurt your wallet a little but more thanks […]

 

 

Apple to defend high app fees [Video] | Yahoo! Finance

Apple to defend high app fees [Video] | Yahoo! Finance

Apple is being forced to defend itself after being sued over claims of price gouging in the app store Read complete article here: Apple to defend high app fees [Video].

 

 

Are budget airlines really charging families to sit with their own children? | NewStatesmanAmerica

Are budget airlines really charging families to sit with their own children? | NewStatesmanAmerica

Are algorithms trying to steal our children? That’s the question at the heart of the latest airline ticket pricing scandal. Are budget airlines trying to squeeze more money out of families by deliberately allocating them seats in separate parts of the plane, then forcing them to pay a fee so that children can be seated […]

 

 

Apple to tell Supreme Court it can’t be sued in App Store dispute | CNBC

Apple to tell Supreme Court it can’t be sued in App Store dispute | CNBC

A nearly decade-long battle over Apple’s App Store is set to finally be argued before the justices of the U.S. Supreme Court on Monday, setting up a high-stakes showdown over whether the company can be forced to pay damages to iPhone owners who say the App Store is an unlawful monopoly. The iPhone owners who […]

 

 

Payless marked up discount shoes to $600 at luxury event ‘Palessi’ | USA Today

Payless marked up discount shoes to $600 at luxury event ‘Palessi’ | USA Today

Troubled discount footwear chain Payless Shoesource may want to change its name. The privately-held Topeka, Kansas-based shoe seller executed the reverse of a bait-and-switch operation recently with a luxury influencer event held in Santa Monica, California. Payless took over a former Armani store, renamed the retail location as “Palessi,” and stocked the outlet with its discount-priced boots, […]

 

 

Bitcoin prices sink as cryptocurrency selloff gathers pace | Livemint

Bitcoin prices sink as cryptocurrency selloff gathers pace | Livemint

New York: Bitcoin prices plunged more than 12% on Monday, extending falls in recent weeks in a broad-based selloff in cryptocurrencies as sentiment sours. Several factors have accelerated the downturn, analysts said, including increased US regulatory scrutiny and a delay to January 2019 of the widely-anticipated launch of bitcoin futures by Bakkt, Intercontinental Exchange’s crypto […]

 

 

Why Don’t People Price Shop For Medical Services? | Healthy Magazine

Why Don’t People Price Shop For Medical Services? | Healthy Magazine

The savvy reader may wonder, doesn’t higher price mean better quality? Research suggests that price is not a good predictor of outcome. In fact, many hospitals aren’t aware of how much a procedure actually costs them. They are simply setting the best price they can. It’s a business run on profit, after all. The disconnect […]

 

Uber shut down Uber Rent, its rental-car program for riders | Quartz

Uber shut down Uber Rent, its rental-car program for riders | Quartz

Uber has hit the brakes on a rental-car program for riders. Back in April, Uber announced Uber Rent, a program to let Uber riders rent a car from within the Uber app. The program was a partnership between Uber and Getaround, a startup that lets users find and instantly book vehicles from private car owners. […]

 

Price gouging among 850 Hurricane Florence complaints | The Fayetteville Observer

Price gouging among 850 Hurricane Florence complaints | The Fayetteville Observer

A total of 850 price gouging complaints, including about 30 from Cumberland County and 20 from Robeson County after Hurricane Florence, are under investigation, North Carolina Attorney General Josh Stein said Monday during a City Hall press conference. Most complaints being investigated involve the sale of bottled water at inflated prices, Stein said. The office […]

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The billable hour is coming to an end, thanks to AI and analytics | Raconteur

The billable hour is coming to an end, thanks to AI and analytics | Raconteur

“Law firms are looking for different ways to charge for their services, especially in the corporate market where clients are just not accepting the old way of billing,” says Dani McCormick, director of solutions at Lexis Nexis. Billable hour alternatives price up value, rather than time spent The billable hour has long been the bedrock of how […]

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Pricing Careers – Find and Post Pricing Jobs

Pricing Careers – Find and Post Pricing Jobs

Find a Job Find your next Pricing Adventure by searching our job board that includes pricing team openings at great companies like PayPal, Owns Corning, RR Donnelley, Conagra Brands, and more. Post a Job We want to help you find great candidates for NO CHARGE – find your next Pricing Team member by posting your […]

 

 

30th Annual Spring Workshops & Conference May 7-10, 2019 | PPS

We are excited to announce we’ll be in Atlanta, GA for our 30th Annual Spring Pricing Workshops & Conference May 7-10, 2019!

You can register now and take advantage of our Early Bird Offer (Buy 2 Get 1 Free, expires March 29th).

 

Webinar (On-Demand): Machine Learning & Data – The Latest Pricing Opportunity | PPS and Vistaar

In today’s ever-evolving world, data and software driven strategies are imperative to creating sustained commercial success.

Computers are more adept than humans at sorting through data with complex variables such as frequently fluctuating costs, rapidly evolving pricing models, and shifting customer priorities. Modern pricing software solutions, powered by advanced algorithms and machine learning techniques, enable businesses to constantly analyze data on an unparalleled scale and drive decision making based on data.

In this PPS webinar, Vistaar’s Director of Product Management, Dushyant Zutshi, discusses how advanced algorithms and machine learning techniques drive intelligent pricing and sales strategies for success in the data-driven world.

 

On-Demand Training: Value-Based Pricing and Value Modeling: Theoretical & Practical Perspectives | PPS 

As part of his Ph.D. research, Stephan Liozu studied the organizational and behavioral factors influencing the firm transformation towards pricing excellence. Pricing excellence combines both dimensions of pricing orientation and pricing realization leading too superior pricing power and ultimately to superior firm performance. During his research explorations, Stephan Liozu studied in depth the value-based pricing methodology and one of the steps of this methodology called economic value modeling. This PPS Online Pricing Course will present the latest concepts, practices and tools related to both methodologies.

This Online Pricing Course will combine theoretical information as well as very practical recommendations on how to implement value-based pricing and conduct a value modeling process. Stephan will present a case study on how he was able to pilot and test his 5 C model of transformation in practice.

Stephan Liozu will also review the main concepts of pricing orientation and pricing realization. He will also present some of the latest concepts related to value-based pricing including some definitions, key success factors and potential barriers to adoption. The value modeling process will be discussed in great details and several examples of value models will be presented.

 

Find a Job

Find your next Pricing Adventure by searching our job board that includes pricing team openings at great companies like PayPal, Owns Corning, RR Donnelley, and Conagra Brands.

Post a Job

We want to help you find great candidates for no charge – find your next Pricing Team member by posting your job today.

Explore our collection of valuable pricing resources including:

Pricing News on LinkedIn

Join 1,000’s of your peers in the our LinkedIn discussion group. The group features informative pricing strategy and technology focused news, events, resources, thought leadership, and discussions about the latest pricing strategy, tactics, and tech successes and failures in the news.

 

 

“The single most important decision in evaluating a business is pricing power,” Buffett told the Financial Crisis Inquiry Commission in an interview released by the panel last week. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”

     – Warren Buffett